Google announced Gemini 4 Carbon, its strongest model so far, on October 28, 2026. It is a limited release for cyber defenders and is not powering Search. Here is what it is, how it scores, what it costs and what businesses should do now.
Practical guides on SEO, AI search, paid media and web design from the SEO Inc. team.
Google announced Gemini 4 Carbon, its strongest model so far, on October 28, 2026. It is a limited release for cyber defenders and is not powering Search. Here is what it is, how it scores, what it costs and what businesses should do now.
From October 8 to 15, 2026, ChatGPT stopped tagging outbound links and thousands of AI visits showed up as Direct traffic. Here is how AI referrals really appear in GA4, Search Console and Bing, what changed this month, and a 10-step measurement checklist.
OpenAI expanded ChatGPT Ads to 89 countries on October 21, 2026 and says more than 100,000 advertisers have run campaigns. Creative enhancements are now on by default. Here is how the platform works and how to switch enhancements off.
Google’s September 2026 spam update ran 13 days and 16 hours, the longest of 2026. In the same weeks Google rewrote its helpful content and generative AI guidance: manual fact-checking is now called critical, and fake author profiles are named as deception.
At Search Central Live in Barcelona, Google’s Gary Illyes shared typical and worst-case timings for crawling, indexing, sitemaps, title updates, site moves, manual actions and core update recovery. Here is the full table, what it means and how to set expectations.
Google is putting more links inside AI Mode and AI Overviews: inline links higher in answers, official-source blocks, wider news carousels and thumbnailed related articles. Here is what changed on October 15, 2026, what Google did not disclose, and how to position your pages to be linked.
AI Overviews cut organic clicks by about 40%, and Google’s publisher payment pilot reaches only a small group. Part 1 of our series covers what changed and the 6-step plan to build a search presence that still produces leads.
A 20-task small business SEO checklist, in the order we would do it, with time estimates for each step.
How AI assistants choose which local businesses to recommend, and seven steps to get your business on the list.
A dedicated IP will not boost your Google rankings. Here is what hosting choices actually matter for SEO.
