Internet Marketing Tips, Suggestions, & Ramblings

A big THANK YOU to those of you who tuned into our latest PPC webinar! If you missed it, don’t worry. Now’s your chance to find out how to make your PPC campaigns shine. You need many elements for a successful PPC campaign. However, we have identified 7 you absolutely cannot do without. From precise […]

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Join us on Wednesday the 27th, 11 AM (PST) for an exclusive PPC webinar! Following our highly successful SEO webinar on the Top 7 Ranking Factors in 2015, our friends at Convirza invited us for another session. We’ve covered SEO plenty this year, so it was only natural to take our next webinar in a […]

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One of the most common questions we get from website owners is: What is a good click through rate for a PPC campaign? This question is not as cut and dry as general click through rates for organic listings… PPC click through seems to have a much higher degree of variance based on the keyword […]

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Why Social Media Helps PPC Conversions

By: | April 8, 2010 | View: 4352

If you haven’t already realized it from reading anything that John has written on here, Social Media is critical and extremely helpful when it comes to organic search engine optimization. As a Paid Search Manager, my focus has been more on pay-per-click campaigns on the major search engines rather than on social media sites. However, after […]

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With comScore’s recent report indicating traffic from Google paid search ads showing no growth versus the same time one year ago, advertisers and Wall Street alike are left staring blankly at each other wondering if this is the first sign towards an actual decline from the once infallible search juggernaut. Taking the impact to Google […]

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Perfect Your SEM Swing

By: | January 30, 2008 | View: 4892

For all you golfers out there, I’d like to present a challenge in the form of a search engine marketing metaphor. Next time you hit the course, what would happen if you alternated your swing using just your right or left arm? For the sake of time I’m going to skip ahead and spoil the […]

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