Content Marketing and Link Building

Organic Link Building Services
Link Building and Publishers: 

Building Connections for Better Brand Awareness

Link Building

Internet Marketing/SEO and links have a powerful relationship. Even those new to SEO understand that links from credible websites are critical to gaining search engine visibility. Building website authority is one of many aspects that web developers struggle with in addition to web content strategy and social media marketing. However, most people don’t realize that your search engine rankings will inevitably improve when you put effort into each of these components. At SEO Inc, an SEO company for 25+ years, we will work with you to build a comprehensive, integrated strategy of creating and promoting helpful content to signal strong website authority. Let’s start with some basics.

What are Inbound Links?

Inbound links, also known as backlinks, are incoming links to your website from other high-authority sites in your vertical. The high quality your links are, the more your site and content are considered authoritative by search engine rankings. Inbound links are essential to a comprehensive SEO strategy. Communicating with potential and current clients using SMM outreach is especially useful. This is why social media optimization has become a mandatory part of SEO link-building campaigns. Companies committed to keeping their website content fresh and valuable have a much higher likelihood for natural link-building SEO.

Competitive Link Analysis

We deliver our clients a competitive analysis to better understand their website’s link popularity in comparison to other high-ranking sites in their industry. Our SEO link building goes beyond comparing the number of links to the homepage. We’ll analyze critical external link metrics, including: 

  • Inbound Link Distribution – On most websites, the homepage tends to have the most inbound links. But search engines like to see a link profile where many pages on your site are linked to and from other websites.
  • Anchor Text Distribution – The text that links to your page is essential to link-building SEO. Links build authority to your pages, and all the search engines look for a “natural” link profile, meaning that each page with inbound links includes a variety of anchor text.
  • Topic Relevance – Links from websites with themes and topics related to the target page are more beneficial than links from websites with unrelated subjects. For example, a link from ESPN to a site that sells sports equipment is considered extremely topically relevant. In contrast, a link from a blog about dental care to a sports site would not be considered topically relevant.
  • Trustworthiness –  Not all links are created equal. A link from an outlet such as Business Insider would be considered more trustworthy than a link from a mommy blogger and helps establish your E-A-T (Expertise, Authority, and Trustworthiness).

Services to Supplement Organic Content Marketing and Publishing:

Our top recommendations for organic SEO link building are stimulating inbound links with carefully crafted content and social media strategies. To supplement these efforts, we also provide additional SEO link-building services. 

Think of this type of SEO link building as taking supplements for your fitness. Taking supplements can help if you eat well and exercise regularly, but they won’t help much if you don’t nourish yourself or exercise. Additional items to compliment your natural link building efforts, we offer the following:

Press Releases

When executed correctly and as part of a well-orchestrated SEO strategy, optimized press releases can be a tremendously helpful technique to generate visibility for your brand. There are many free services on the internet for press release syndication. However, these neither provide any branding benefits nor have the syndication network that SEO Inc. possesses to help generate natural editorial visibility.

Backlink Analysis / Link Detox:

Optimize Your Strategy

Our backlink analysis and link detox assessments are the most innovative and comprehensive within our industry. For over eight years, we have been detoxifying backlink profiles full of harmful backlinks that negatively affect a business’ rankings on Google. We have removed 21/21 Manual Action Penalties, half of those within the last year. Don’t let anyone tell you that quantity is what you need, and this is entirely incorrect. A single organic backlink from a source such as; CNN, New York Times will be more powerful and authoritative than thousands of backlinks from forums and comments or even an average website.

Ready to take your link profile to the next level? Contact us today for a free SEO Analysis!

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SEO Inc is an internet marketing company whose purpose is to help businesses improve their online presence in search and social media in order to acquire new customers and build their brand online.


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