Does your company website have a blog? If not, it’s time to bring your site to the 21st century. Did you know companies who blog get 97% more links to their website? And B2B marketers that use blogs get 67% more leads than those who don’t. Not only this, but the marketers who’ve prioritized blogging are 13x more likely to enjoy positive ROI. The only thing it costs is your time – unless you’re too busy to do it. Instead of missing out on the potential revenue your company blog could earn you; you should consider hiring a professional team to handle it for you. When your blog has consistently, you get the most significant benefit – the leads you wouldn’t get without it.
Google and other search engines love fresh content, and blogs are an excellent way to regularly keep new content coming to your website. But, the work doesn’t end once you post the blog. You need to keep producing content – and you need to promote the material and engage with your audience through blog comments and social media marketing.
Writing blogs with compelling headlines and content your audience craves while still keeping SEO and search engines in mind can be overwhelming. When you have to spend more time promoting your blog through your social network and build links, it’s easy to see why many businesses get overwhelmed and fail to maintain a quality blog.
We here at SEO, Inc. understand your frustration. You know the value of blogging. With our blog writing services and SEO Services, you can have professionally written blog posts uploaded directly to your company blog for you regularly – determined by your budget. Fresh, helpful content keeps your blog timely, entertaining, and most importantly – makes a valuable return on your investment.
When you hire SEO Inc to handle your blog content, we’ll work with you to develop the perfect content strategy to reach your goals. First, we’ll take a closer look at your business, discover your target audience and what they want to know. With that, we’ll come up with creative ways to share information and content on your blog. Then, as an SEO agency, we’ll do keyword research and competitive analysis to ensure your content is up to par to beat the competition in search engine rankings. Finally, our SEO blog copywriters make an effort to get to know your company and ensure the voice of your blogs remains consistent with your website and brand.
Whether you want to post weekly, bi-weekly, or five days a week, we’ll deliver fully optimized content with complete, relevant images. Then, with your approval, we’ll take charge of posting directly to your WordPress blog. Our team can schedule posts in advance, so new content is always available for your audience. This way, you can focus on critical aspects of your business – and still reap the benefits of a well-written, optimized business blog. Our content is always original and crafted specifically for your business. No matter what industry or niche, we’ll match you with an expert writer with experience writing the content you need. At SEO Inc, we promise you’ll always get high-quality, tailor-made content for your website.
Optimized SEO blogs are a robust social media tool – but only when used correctly. SEO Inc.’s blog posts can help you turn casual web surfers into subscribers and those subscribers into your customers. Nearly half of buyers, 47%, mentioned looking at three to five pieces of content before ever talking to someone on a sales team. And by 2020, 85% of customer relationships will be managed without ever speaking to a human. SEO leads have a 14.6% close rate, while outbound leads, such as print advertising or direct mail, only have a 1.7% close rate.
Your company blog, when well maintained, can serve as the central hub for your social media marketing strategy. Blogging can also be the core of your content development – and you can quickly turn a single blog post into several other content assets to help your marketing campaigns.
Writing your content around SEO keywords related to your business, products, and services helps it rank in the search engines. When it ranks well, you’ll bring in a wide range of viewers from across the web. But even before it starts gaining traction in the search engines, sharing it across your social media platforms – which we can also do for you – can help you attract new readers and followers. When you consider that websites with blogs have 434% more indexed pages than those without blogs, and each indexed page is a pathway to new potential customers, there’s no reason to avoid blogging.
No matter how large or small your current audience is, blogging with SEO Inc. allows you to reach more of your potential audience than you’re getting now. We’ll promote your optimized SEO blog posts for increased exposure and organic linking by sharing the content to social media websites, RSS feeds, press release websites, and more. Blogging helps get your name out there to build a more significant, more robust online presence.
And just because a blog post you publish today will age doesn’t mean it will lose its value. On the contrary, it can compound and continue to bring a substantial flow of traffic over time. Taking the time to go back and update older content to keep it fresh is one of the best ways to ensure that as your blog grows, each post contributes value to your business, and most importantly, your customers.