Does your company website feature a blog section? If not, it may be time to modernize your site and embrace the opportunities of the 21st century. It’s worth noting that companies that maintain a blog tend to receive 97% more links to their website. Moreover, B2B marketers who utilize blogs witness a 67% increase in leads compared to those who do not. Additionally, marketers who prioritize blogging are 13 times more likely to achieve positive ROI. The only investment required is your time unless, of course, you are unable to allocate the necessary resources.
Rather than missing out on the potential revenue that a company blog can generate, it would be prudent to consider engaging a professional team to manage this aspect on your behalf. Consistency in blog updates yields the most significant benefit, as it enables you to attract leads that would otherwise be unattainable.
Search engines, particularly Google, highly value fresh content, and blogs provide an excellent means to provide new material to your website consistently. However, the work does not end with publishing a blog post; ongoing content creation, promotion, and engaging with your audience through blog comments and social media marketing are essential.
Crafting blogs with captivating headlines and content that resonates with your audience while also adhering to SEO best practices can be overwhelming. When you add the time required for promoting your blog across your social networks and building links, it becomes clear why many businesses struggle to maintain a high-quality blog.
At SEO, Inc., we empathize with your frustrations. We understand the value of blogging and offer comprehensive blog writing services in conjunction with our SEO services. Our team of professionals can deliver professionally written blog posts directly to your company blog on a regular basis, tailored to your budget. By consistently providing fresh and helpful content, your blog will remain relevant, engaging, and, most importantly, yield a valuable return on your investment.
When you hire SEO Inc to handle your blog content, we’ll work with you to develop the perfect content strategy to reach your goals. First, we’ll take a closer look at your business, discover your target audience and what they want to know. With that, we’ll come up with creative ways to share information and content on your blog. Then, as an SEO agency, we’ll do keyword research and competitive analysis to ensure your content is up to par to beat the competition in search engine rankings. Finally, our SEO blog copywriters make an effort to get to know your company and ensure the voice of your blogs remains consistent with your website and brand.
Whether you want to post weekly, bi-weekly, or five days a week, we’ll deliver fully optimized content with complete, relevant images. Then, with your approval, we’ll take charge of posting directly to your WordPress blog. Our team can schedule posts in advance, so new content is always available for your audience. This way, you can focus on critical aspects of your business – and still reap the benefits of a well-written, optimized business blog. Our content is always original and crafted specifically for your business. No matter what industry or niche, we’ll match you with an expert writer with experience writing the content you need. At SEO Inc, we promise you’ll always get high-quality, tailor-made content for your website.
Optimized SEO blogs are a robust social media tool – but only when used correctly. SEO Inc.’s blog posts can help you turn casual web surfers into subscribers and those subscribers into your customers. Nearly half of buyers, 47%, mentioned looking at three to five pieces of content before ever talking to someone on a sales team. And by 2020, 85% of customer relationships will be managed without ever speaking to a human. SEO leads have a 14.6% close rate, while outbound leads, such as print advertising or direct mail, only have a 1.7% close rate.
Your company blog, when well maintained, can serve as the central hub for your social media marketing strategy. Blogging can also be the core of your content development – and you can quickly turn a single blog post into several other content assets to help your marketing campaigns.
Writing your content around SEO keywords related to your business, products, and services helps it rank in the search engines. When it ranks well, you’ll bring in a wide range of viewers from across the web. But even before it starts gaining traction in the search engines, sharing it across your social media platforms – which we can also do for you – can help you attract new readers and followers. When you consider that websites with blogs have 434% more indexed pages than those without blogs, and each indexed page is a pathway to new potential customers, there’s no reason to avoid blogging.
No matter how large or small your current audience is, blogging with SEO Inc. allows you to reach more of your potential audience than you’re getting now. We’ll promote your optimized SEO blog posts for increased exposure and organic linking by sharing the content to social media websites, RSS feeds, press release websites, and more. Blogging helps get your name out there to build a more significant, more robust online presence.
And just because a blog post you publish today will age doesn’t mean it will lose its value. On the contrary, it can compound and continue to bring a substantial flow of traffic over time. Taking the time to go back and update older content to keep it fresh is one of the best ways to ensure that as your blog grows, each post contributes value to your business, and most importantly, your customers.
SEO Inc is an internet marketing company whose purpose is to help businesses improve their online presence in search and social media in order to acquire new customers and build their brand online.