BUG-A-SALT
Site health audit, competitor analysis, keyword research and an SEO roadmap, with Google Ads and Microsoft Ads rebuilt for conversions.
+63% organic revenueWith +124% organic sessionsRead the case study →
SEO Inc. / Shopify Partner / Ecommerce search since 1997
Shopify SEO Services
More shoppers finding your products in Google, AI answers and Shopping results, and more of them buying. We optimize your Shopify theme, collections and product pages, then build the content and links that keep organic revenue growing.
Take action
Request a Shopify SEO review
Share your store URL. We will look at crawl health, templates and content and reply with next steps.
+63%Organic ecommerce revenue for BUG-A-SALT, as reported in the client’s review.
+124%Organic sessions for BUG-A-SALT since working with SEO Inc.
4x+Business growth for The Levy Group after year two of SEO and paid search.
Shopify PartnerIn search since 1997, from the first online stores to AI shopping answers.
Shopify SEO services
Everything that helps a Shopify store rank and sell
Shopify handles hosting and checkout well. Rankings still depend on what you put on the platform: page content, structure, links and speed. We cover all of it.
Keyword targeting
We map the terms shoppers use to the right page type: broad category terms to collections, specific model and feature searches to products, and questions to blog posts.
Product pages
Unique product descriptions instead of copied manufacturer text, clear titles and headers, descriptive image alt text and visible reviews that help shoppers decide.
Collection pages
Collections are often a store’s strongest ranking pages. We add helpful intro copy, logical filtering and internal links so they can compete for category searches.
Site structure and internal links
Navigation, breadcrumbs and links between related products and collections that spread authority and help Google crawl the full catalog.
Content and blog strategy
Buying guides, comparisons and how-to posts that answer pre-purchase questions and link to the products that solve them. See blog writing.
Backlinks
Earned links from relevant publishers, partners and reviews that build the authority product pages need. See link building.
Social sharing
Open Graph tags so product links look right when shared, plus coordination with your social channels.
Technical setup
Shopify technical SEO, done carefully
Shopify generates some SEO files for you and locks others down. Knowing which settings are safe to change is half the job.
Running a full rebuild or a migration to Shopify? See eCommerce development.
Sitemaps
Shopify automatically generates a sitemap.xml file at the root of each domain and updates it when you add products, collections and pages (Shopify Help Center). We submit it to Google Search Console and Bing Webmaster Tools and monitor indexing.
Robots.txt
Every store has a default robots.txt. Changes require a robots.txt.liquid template, and Shopify warns that incorrect use can result in loss of all traffic (Shopify Help Center). We only edit it when there is a clear crawl problem to solve.
Crawl errors and duplicates
We crawl the store for 404 and 500 errors, broken links and duplicate URLs, such as products reachable through several collection paths, and confirm canonical tags and internal links point to the main product URL.
Redirects and 404 pages
301 redirects for discontinued products and changed URLs, plus a custom 404 page that sends shoppers back to relevant collections.
Theme and speed
Theme code reviews, image optimization and app cleanup, because every installed app can add scripts that slow product pages on mobile.
Manual actions and security
HTTPS across the store and monitoring in Search Console for manual penalties, so problems are caught before they cost rankings.
Why SEO Inc.
Why stores choose SEO Inc. for Shopify SEO
One team for organic search, paid search and social, focused on revenue rather than rankings alone.
Ecommerce-specific expertise
Product, collection and feed work for direct-to-consumer stores.
SEO and PPC together
Paid search data shows which keywords convert, and organic work reduces what you pay for them.
Measured on revenue
Reports tie organic sessions to orders and ecommerce revenue.
Current with search changes
Ready for AI Overviews, AI shopping answers and Core Web Vitals.
Dedicated support
A named team, regular meetings and straight answers.
A Shopify Partner and Google Partner
We work inside your Shopify theme and apps, and our paid search team supports Google Shopping alongside your SEO.
Straight answers
Shopify SEO questions store owners ask
Hover, tap or tab to a card for the answer.
Platform
Is Shopify bad for SEO?
No. Shopify handles sitemaps, HTTPS and hosting well. Most ranking problems come from thin content, weak collections and slow themes, which we can fix.
Apps
Do I need an SEO app?
Not always. Many apps duplicate what the theme already does and add scripts. We recommend apps only where they solve a real gap.
Content
Can I use manufacturer descriptions?
They are the same text every other retailer uses. Unique descriptions give Google and shoppers a reason to choose your page.
Paid search
Should we run PPC with SEO?
Often, yes. Paid search brings sales while SEO builds, and its conversion data shows which keywords deserve organic investment.
Reviews
Do product reviews help SEO?
They add fresh, unique content in shoppers’ own words and build trust that lifts conversion rate.
Timing
How soon will we see results?
Technical fixes can show up within weeks. Content and authority gains build over months, so we report progress monthly.
Proven results. Real revenue.
Ecommerce SEO results from client stores
Direct-to-consumer brands that grew organic revenue with SEO Inc. Follow each link for the full context.
The Levy Group
Keyword and site-functionality optimization for direct-to-consumer products, run with paid search as one program.
4x+ growthBusiness growth after year two, per the client’s VPRead the case study →
Chamber Wines
On-site and technical SEO that aligns store pages with what wine buyers search for.
Since 2017Ongoing partnership, rated 5.0 / 5 on ClutchRead the case study →
Results belong to each client’s own engagement and measurement period. See all case studies.
Related services
Grow every channel your store sells through
Shopify SEO FAQ
Straight answers to the questions Shopify merchants ask before hiring an SEO agency.
What do Shopify SEO services include?
Title tags and headers, unique product descriptions, keyword targeting, collection page optimization, internal links, backlinks, blog strategy, HTTPS, redirects, custom 404 pages, site structure and image alt text, plus technical checks for crawl errors and duplicate URLs.
Is SEO Inc. a Shopify Partner?
Yes. SEO Inc. is a Shopify Partner and a Google Partner, so one team can handle theme-level SEO fixes, product and collection optimization and the Google Shopping campaigns that sell the same products.
Does Shopify create a sitemap automatically?
Yes. According to the Shopify Help Center, every Shopify store automatically generates a sitemap.xml file at the root of each domain and updates it when you add products, collections and pages. We submit it to Google Search Console and Bing Webmaster Tools.
Can I edit robots.txt on Shopify?
Yes, by adding a robots.txt.liquid template to your theme. Shopify calls this an unsupported customization and warns that incorrect use can result in loss of all traffic, so we change it only to solve a specific crawl problem.
Which tools do you use for Shopify SEO?
Google Analytics for ecommerce revenue, Google Search Console and Bing Webmaster Tools for indexing and search queries, and site crawlers that find 404 and 500 errors, broken links and duplicate URLs.
What results have your ecommerce SEO clients seen?
BUG-A-SALT reported a 124% increase in organic sessions and a 63% increase in organic ecommerce revenue while working with SEO Inc., and The Levy Group’s VP reported more than fourfold business growth after year two.
Should Shopify SEO be combined with PPC?
Usually. Paid search drives sales while SEO builds, and its conversion data shows which keywords to target organically. BUG-A-SALT’s program combined SEO with rebuilt Google Ads and Microsoft Ads campaigns.
How does page speed affect Shopify SEO?
Speed feeds Core Web Vitals. Google’s web.dev guidance sets good thresholds at Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint of 200 milliseconds or less and Cumulative Layout Shift of 0.1 or less, so we trim heavy apps and images.
Can you help my store appear in AI answers?
Yes. Clear product data, schema markup, unique descriptions, reviews and authoritative links make your pages easier for Google AI Overviews and assistants such as ChatGPT and Perplexity to understand and cite. See our AI SEO services.
Ready to grow organic revenue on Shopify?
Share your store and your best-selling products. We will review crawl health, templates and content, then recommend what to fix first. Prefer to talk? Call 877.736.0006.
