Shopify and SEO

As Shopify Partners and Experts, We Can Help Enhance your Ecommerce Experience. 

Unleash Your eCommerce Potential with Our Top-Rated Shopify SEO Company.

Shopify SEO

In today’s competitive digital landscape, online retailers continuously search for cutting-edge tactics to enhance their storefronts and drive targeted traffic. By leveraging the power of Shopify SEO and optimization, your eCommerce business can improve its visibility, enabling customers to locate their desired products effortlessly.

As trusted Shopify SEO specialists, our extensive expertise is here to steer your eCommerce website toward achieving its maximum potential. Discover how to elevate your Shopify site’s search engine presence, attract higher organic traffic, and ultimately increase sales for your online store.

Why Choose Shopify for Your eCommerce Business

Shopify has established itself as one of the world’s leading eCommerce platforms, with over 600,000 businesses relying on its digital marketplace. The platform offers powerful, adaptable features that cater to various business requirements, making it simple for users to find and purchase products. With search engine visibility playing a crucial role in driving customers to Shopify websites, it’s no surprise that Shopify SEO has witnessed rapid growth in recent years and continues to expand exponentially.

Partner with Our SEO Company to Maximize Your Shopify Success

Let our seasoned Shopify SEO professionals help you unlock the full potential of your eCommerce site. By collaborating with us, you gain access to the knowledge, strategies, and expertise needed to dominate your niche in the competitive online market. Are you prepared to elevate your eCommerce presence? Get in touch with our team today.

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Shopify SEO Tips:

Essential Tools and Resources

Master Shopify SEO: Become an Expert with Our Comprehensive Guide

Elevate Your eCommerce Game with Our SEO Shopify Experts.

While most on-site and technical SEO best practices apply to optimizing Shopify websites, there are unique strategies that can set your eCommerce site apart from the competition. Use our comprehensive Shopify SEO checklist to position your business as the go-to destination for customers.

Ensure your Shopify site has access to these indispensable tools and resources:

  1. Google Analytics – Gain insights into your site’s visitors, purchasing behavior, and conversion timing to optimize the sales funnel and maximize profits. Access custom reports for a clear overview of your business’s growth.

  2. Search Engine Webmaster Tools – Utilize the powerful online tools from Google Search Console and Bing Webmaster Tools to optimize every aspect of your website. Implement structured data and rich cards, submit your sitemap, and acquire vital SEO information such as crawl errors, mobile usability, broken pages, and schema markup data, all conveniently displayed on data-driven dashboards.

After signing up for these tools, follow these steps to optimize your site for Shopify SEO and help search engines understand your site’s structure:

  1. Submit your sitemap to Google and Bing – Your sitemap communicates your site’s organization and page structure to search engines. After submission, Google and Bing will crawl your site more efficiently to include it in their indexes. While enterprise and new sites particularly benefit from providing a sitemap, it’s essential for all websites to ensure a thorough crawl. (Note: Shopify automatically generates a sitemap for you to submit.)

  2. Use Google Search Console and Bing Webmaster Tools to check for errors – Duplicate content, crawl errors, and 404/500 errors can lead to poor user experience and search engine penalties. Address any detected errors promptly to guarantee a positive reception for your site.

This is a fundamental guide. To unlock your eCommerce revenue, contact us here.

Site Visibility:

Steps to improve your Shopify SEO

Implementing on-page and technical SEO for Shopify sites is critical for attracting customers and sales. Websites should familiarize themselves with the basics of search engine optimization and invest time using advanced strategies to improve visibility on Google and additional search engines.

We have listed several crucial steps you should take to make your site more visible and appealing to both search engines and customers:

  • Title tags, headers, and meta descriptions Having the correct number of headers on each page help the search engines to understand your site. Best practices are to use one H1 tag and any number of H2s, H3s, and so on as needed and in hierarchical order. In addition, your pages should each have a unique meta description to help attract users from the SERPs.
  • Descriptive product descriptions. Write content for your product pages to help customers learn more about what you’re selling. Make each page’s content unique to each product to avoid a duplicate content penalty. Be sure to use the “rel=canonical” tag where needed as well.
  • Target keywords. Incorporate your target keywords into the copy for your homepage and product pages. Keywords should generally match what customers are searching for to find your site. Avoid keyword stuffing by adding too many; instead, use keywords sparingly and only to help your content be as informative as it can be. With the proper research, you should learn the best keywords to differentiate your site from competitors’ sites.
  • Category pages. Broad category pages should group your products under similar categories. Doing so will help Google and other search engines understand your pages better while assisting users in navigating your product offerings.
  • Internal links. Building out your internal links helps users navigate between pages and enable them to find more answers about your products or services.
  • Backlinks. Acquiring backlinks can be a tricky process if you aren’t careful. As previously mentioned, paying for links is considered Black hat SEO and subject to penalties. Instead, consider incorporating links-related sources to increase the flow of healthy link juice and trust. Remove toxic links to keep your rankings in good standing.
  • Blog strategy. Your Shopify site may benefit from regular, consistent blog posts to enhance its SEO strategy and build branding. Follow all the on-page SEO recommendations listed on this Shopify SEO checklist to optimize your blog posts. Also, don’t forget to attribute any appropriate tags to your blog posts.
  • HTTPS. An eCommerce site without HTTPS may be considered “unsafe” by Google and other search engines. So secure your site with data encryption to ensure you do not miss out on any sales.
  • Any necessary redirects. Old links, out-of-stock items, and other unneeded pages should redirect to current or relevant pages for proper navigation and user experience.
  • A helpful 404 page. Should your users encounter a 404 error, ensure their buying experience does not end there. Instead, build a 404 page that allows them to continue searching for products or return to the homepage.
  • Intuitive site structure. Search engines and users should understand how to navigate your site to locate any page.
  • Optimized images. Add descriptive alt text to each image to accommodate image searches and keep your site ADA-friendly. Keywords within the text can also help users find what they’re looking for while adding relevancy to search queries.

Choosing Shopify as your eCommerce platform has definite SEO advantages. It has SEO-friendly features implemented in creating your site, from automatic sitemap generation to built-in headers.

You’ll want to follow this Shopify SEO checklist to optimize Shopify for SEO success.

Additional Shopify SEO Tips


Want an even more significant advantage? Here are some Shopify SEO tips to help your site stand out from the crowd and deliver a great user experience to your customers (and an organized, optimized site for Google and the search engines):

Run a site crawler, such as Screaming Frog, to inform you of any broken links your site may have.

  • When customizing a Shopify theme, know SEO best practices such as title tags, meta descriptions, duplicate content, and canonical tags.
  • Combine your SEO efforts with PPC to expand your online visibility and your potential to reach new customers.
  • Write unique content for each page instead of copying it from a manufacturer’s site to avoid a duplicate content penalty while maximizing the strength of your target keywords.
  • Check for any manual penalties in Google Search Console. For example, a penalty may occur for duplicate content, toxic backlinks, etc. You will need to follow up on any penalties immediately to avoid a loss in rankings.
  • Have any of your previous customers review your products? Show their reviews on the appropriate product pages to inform customers and increase your authority. Create company profiles on Amazon, Yelp, and other popular opinion-sharing sites to drive customers back to your eCommerce site.
  • Add open graph tags for social media domination. Enhance your social media promotion and increase click-through rates to your Shopify site from Facebook, Twitter, and more.
  • Content marketing is an advanced strategy to take the Shopify experience to the next level. Blogs are a good start, but to expose your brand’s reach and impress even more users, you must create informative, eye-catching, and above all, shareable content.

Get in touch with us for additional tips and the full range of Shopify SEO services. We have worked extensively with a range of Shopify sites of different sizes as the definitive Shopify SEO experts. Let the team here at SEO Inc. make sure you’re on the right track. Contact us today to request a quote.

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