BUG-A-SALT
Site health audit, SEO roadmap and rebuilt Google Ads and Microsoft Ads, in an engagement running since June 2019.
+51% conversion rateWith +63% organic ecommerce revenueRead the case study →
Online stores built to sell: fast product pages, a checkout that does not lose buyers and the back-office tools your team needs to run the business. Then we stay on to measure revenue and keep improving it.
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Share your store URL and your biggest sales bottleneck. We will reply with next steps.
We work as an extension of your marketing and development teams, building the storefront shoppers see and the tools your staff use every day.
Sell digital and physical goods with variants, rich images, specifications and reviews, all managed from one admin.
Unlimited categories and subcategories, structured so shoppers find products in a few clicks and search engines can crawl the full catalog.
Integration with the payment gateways you choose, plus shipping and tax rules set up for the markets you sell to.
A dashboard showing real-time order status, plus customer behavior tracking that tells you which products and pages drive sales.
Subscriber management and personalized messages that bring past buyers back for repeat purchases.
Inventory management, discount codes and promotions that run without a developer for every sale.
We develop on Magento, Shopify, WooCommerce, BigCommerce, WordPress, Joomla and Ubercart, and connect your store to other merchant services. We recommend a platform based on catalog size, integrations, budget and who will run the store day to day.
Need a full rebuild, migration or custom CMS? See our ecommerce web development company page for redesigns, legacy cart migrations and the languages our developers use.
| Platform | Often the best fit for |
|---|---|
| Shopify | Fast launches and teams that want hosted simplicity |
| WooCommerce | Stores that live inside a WordPress content site |
| Magento | Large catalogs and complex product options |
| BigCommerce | Growing catalogs that need built-in features |
| Joomla and Ubercart | Existing stores we maintain or migrate |
Traffic only pays when it buys. We design every template around the shopper’s next step and track what happens after launch.
Clear pricing, strong images, shipping and return details near the buy button, and unique descriptions instead of copied manufacturer text. Product schema helps search engines understand price and availability.
Fewer steps, guest checkout, saved details and clear error messages. WCAG 2.2 criterion 3.3.7 Redundant Entry also asks that buyers not re-type information they already entered, which reduces friction for everyone.
Responsive layouts and clean, standards-based code so the store works on every screen and supports search campaigns from day one. See mobile optimization.
Analytics configured to record product views, add-to-cart, checkout steps and revenue, so every decision after launch is based on real sales data.
Clean product data ready for Merchant Center, so Google Shopping campaigns can launch alongside the store.
After launch we offer ongoing management, maintenance and detailed ROI reports that connect site changes to orders and revenue.
Hover, tap or tab to a card for the answer.
Shopify suits teams that want hosting and updates handled. WooCommerce suits stores that are part of a larger WordPress content site and want full control. We are a Shopify Partner and a WP Engine partner, so we support either path.
Often, yes. Template, speed, checkout and tracking fixes on your current platform can lift sales before a rebuild is ever needed.
A well-built store makes SEO and ads work better, but it still needs ongoing SEO, content and paid search to bring shoppers in.
Yes. We act as an extension of your web and marketing teams. For Chamber Wines, we coordinate with the owner’s web designer, who implements our recommendations.
Ongoing management, maintenance and ROI reporting, so you can see which changes moved orders and revenue.
You do. Your platform account, domain, product data and customer data stay in your name.
Direct-to-consumer brands where search, paid media and site improvements worked together. Follow each link for the full context.
Site health audit, SEO roadmap and rebuilt Google Ads and Microsoft Ads, in an engagement running since June 2019.
SEO, technical SEO and paid search run as one program for direct-to-consumer products since 2015.
On-site and technical SEO for an online wine store, working alongside the owner’s web designer since November 2017.
Results belong to each client’s own engagement and measurement period. See all case studies.
Straight answers to the questions store owners ask before a build.
Six core cart capabilities: adding digital and physical products, unlimited categories and subcategories, payment gateway integration, an order dashboard with real-time status and customer behavior tracking, newsletter subscriber management, and inventory management with discount codes.
Magento, Shopify, WooCommerce, BigCommerce, WordPress, Joomla and Ubercart, plus integrations with other merchant services and payment gateways. SEO Inc. is a Shopify Partner and a WP Engine partner for managed WordPress and WooCommerce hosting.
This page covers store functionality, platform choice and conversion. Our ecommerce web development company page covers full rebuilds, migrations off legacy carts such as Zen Cart and osCommerce, and custom CMS development.
Yes. We offer ongoing management, maintenance and detailed ROI reports. BUG-A-SALT, for example, has worked with SEO Inc. since June 2019, with weekly meetings with its project manager and PPC director.
Yes, when design, tracking and traffic quality improve together. BUG-A-SALT’s own review reports a 51% increase in ecommerce conversion rate alongside 63% more organic ecommerce revenue during its work with SEO Inc.
Yes. Every store is responsive. Google uses the mobile version of a site’s content for indexing and ranking, so the mobile store is the version that has to rank.
We cut steps, allow guest checkout and keep entered details from one step to the next. That also follows WCAG 2.2 success criterion 3.3.7 Redundant Entry, published by the W3C in October 2023.
Yes. We prepare clean product data for Google Merchant Center during the build, so Shopping campaigns can launch with the store through our Google Shopping management team. SEO Inc. is a Google Partner.
Share your store and your goals. We will review your platform, product pages, checkout and tracking, then recommend the changes most likely to grow revenue. Prefer to talk? Call 877.736.0006.
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