Agency-level pay per click partnerships means that all of our pay per click team members at our digital marketing agency complete multiple rigorous certification exams, providing us the ability to maintain high client retention and profitable client campaign growth with our PPC management services. In addition, these pay per click partnerships are stamps of approval from the major search engines that our PPC company, and digital marketing firm, SEO Inc. are highly qualified to manage your monthly Google Ad campaigns with our PPC management services. From pay per click shopping ads to comprehensive pay per click campaigns, SEO Inc. can help. To bring additional customers to your business or product, we can also create a PPC campaign for all PPC ads, such as Facebook ads or PPC ads for local websites and eCommerce platforms. We know that a PPC campaign is created to increase online traffic, revenue, and brand awareness, whether from Facebook or another advertising channel. Our customers know that SEO Inc is dedicated to improving traffic in all aspects of digital marketing, from developing your landing pages to executing high-quality campaigns. We also leverage our partnerships to pass on massive benefits to our customers, including:
Not all PPC Management Services or pay-per-click companies are equal. Some paid search agencies don’t cover many elements of critical pay-per-click components to maximize your results. Our digital marketing agency knows that our customers rely on our expertise in paid search to deliver Google AdWords management services to increase their clicks, revenue, and traffic.
Unlike other digital marketing companies, they may charge additional project fees for their PPC advertising services, whether shopping, display, re-targeting, re-marketing, data feed management, or managing other marketing channels, such as social media advertising. We pride ourselves on being a full-service PPC agency and digital marketing agency, and our paid search marketing services scope of work per project includes:
The only work not included in our online digital marketing agency development scope is web development and web design, which are not typically considered elements of PPC management or paid search campaigns. However, we can customize our contracts to accommodate your company’s click advertising needs with a customized strategy. Each campaign project can be comprehensive, from developing and designing your landing pages to a weekly or monthly checkup call. SEO Inc is your ideal one-stop solution for advertising on Google, Facebook, Ecommerce shopping ads, driving local clicks, and more. So get in touch with us! Call today for a quote on your campaign project.
There are many ways we can help grow your business by giving you increased control over how you advertise online. Our goals include:
Improve Quality Score
Ad Words uses Quality Score in its system to determine what your cost per click should be. A high-quality score makes it cheaper for you to advertise on Ad Words. Low-quality scores often have higher costs per click. Our PPC and Adwords management teams will work to guarantee better ad positions, lower costs per click, and more conversions. We pay close attention to tracking vital data regarding your keywords, creating ads, writing landing pages, and more.
Lower Cost per Acquisition
Pay-Per-Click (PPC) marketing campaign should generate a lower cost per acquisition (CPA) than the industry average. CPA refers to the amount of money you spend on advertising divided by the number of new customers you acquire. We help you get better results for less, so you can reinvest that money back into your business, potentially gaining even more customers at no additional cost.
Increase Leads & Conversions
When you’re an SEO Inc. client, we take over your PPC management and increase your leads to give you more power over your advertising. In addition, we will review your landing pages and suggest ways to improve conversions from your Google Ads. This could include custom call-to-action buttons on your landing pages, like “Shop Now” or “Contact Us,” which encourage your visitors to convert right then and there.
Increase Return on Investment
We’ll reward you with increased ROI. We’ll create a customized strategy that will ensure your campaign runs as smoothly as possible while helping you reach your business or advertising goals. If needed, we’ll also be able to design a custom solution for managing your Google Shopping Feed that fits in with what’s working best for you now.
We are a full-service PPC and digital marketing agency. Your PPC advertising campaign will be taken care of from start to finish by a professional team accountable for results-oriented solutions!
Bidding Strategy & Budget Management
We believe in a comprehensive approach to Pay Per Click management. When analyzing your PPC campaign, we first look at the bigger picture of your business and industry to understand where you want your company to go and how PPC fits into that big picture. Our next step is to identify what’s most vital for you as a client: increased traffic? Targeted traffic? Increased conversion rates? And so on. Then, we customize a bidding strategy that delivers on these goals. This allows us to take control of the campaign and make adjustments as necessary – all within the parameters, you set up at the beginning. Finally, we conduct monthly analyses and adjust accordingly for changes in market trends or other variables to maximize results.
Landing Page & Conversion Rate Consultation
Without a strong landing page and a high conversion rate, you will be taking home less money. A landing page is the first thing someone sees when they click on one of your Google ad links. We’ll ensure that if someone is searching your company and clicks on your ad link when they reach your website, they will see:
Your business name
A clear explanation of who you are
A call-to-action that asks them to sign up for more information (in this case, inquire about our services)
Targeted Ad Creation
PPC services will allow you to create a series of advertisements tailored to your product or service and utilize relevant keywords. In addition, we will create ads that you can place both on the Google and Bing search engine results. It is an important marketing strategy for any company looking to expand its reach digitally.
Keyword Analysis & Development
The key to a successful PPC campaign is choosing the right keywords and optimizing your website to ensure that it ranks highly in search results. Your SEO Inc PPC manager will conduct keyword research early on, gathering data about how consumers search for your products or services to determine which terms you should use as part of your campaign.
The first step in conducting keyword research involves looking at how consumers are currently searching for information (user intent) about the product or service you offer. Additionally, we’ll look into keyword alternatives and long-tail keywords. These strategies help refine a list of keywords based on consumer behavior. This comes in handy when you’re trying to target prospects looking for what you have but haven’t been able to find it yet.
Cost per Lead Conversion and Return On Ad Spend (ROAS) Analysis
Cost per conversion gives the advertiser insights on how much they paid per lead, while Return On Ad Spend shows how much profit was made off each dollar spent on ads. We will set up different budgets for different campaigns based on what you most care about
We will use conversion tracking as part of our PPC management strategy to ensure that you get fast results. You’ll be able to see precisely which keywords are sending paying customers your way—and which ones aren’t effective. This lets you know exactly what ads and keywords will help you reach your targeted CPL and ROAS goals!
Our PPC management services tend to follow a straightforward formula that’s worked wonders for many businesses like yours.
Paid Search Services are designed with you in mind, your goals, your budget, and your audience. We’ll work closely with you to make the most of your budget and optimize your campaigns to get the best return on investment possible.
Proactive PPC management
We understand that monitoring is key to optimizing any marketing strategy. We’ll ensure that regular meetings are scheduled so there’s always someone available to discuss new changes or share progress updates with you—but if something feels off, don’t wait until the next meeting! Give us a call or email directly whenever there’s something worth talking about. We’re ready and waiting to help out whenever there’s an issue that requires our attention!
Dedicated Account Manager
Each client has a dedicated help desk that provides weekly updates, responds to any questions in less than 24 hours, attends weekly or monthly meetings, and is available for questions. In addition, our expert team continually posts updates for clients on our project management software.
The people we assign to run your accounts are experienced staff. Our experienced team is passionate and highly skilled professionals with at least five years of hands-on knowledge.
The SEO Inc Difference In Paid Search Management
We’ve met the requirements to sustain our agency-level collaboration with the top search engines (Bing, Google, and Facebook) for years.
The following are the five critical pillars on which our PPC program is built:
The Account Belongs To You
The PPC account you have is an asset. Your ad was built and optimized at your expense, and you should own it, regardless of who handles your PPC campaign.
You want actionable insights for growth and expansion, so we don’t waste your time with technical jargon. Instead, we deal with machine learning or AI like Google and Bing and explain every nuance of our strategy by collaborating with your team.
No Contract Ties
For PPC campaigns, we require a 30-day cancellation notice. Our philosophy is to provide the best SEO service to our clients, not get them locked into a long-term contract.
We keep daily and weekly tabs on the performance of your campaigns to make sure that they are reaching maximum effectiveness.
The PPC program at SEO Inc supports the efforts of our entire digital marketing department, including conversion rate optimization (CRO), content marketing, and search engine optimization (SEO). With PPC management services from SEO Inc. as part of your broader digital marketing efforts, it’s never been easier for businesses like yours to find success with paid ads!
As a digital marketing and PPC management agency, we understand what our clients want to accomplish. For example, potential eCommerce or lead-gen clients looking for PPC management want leads, sales, traffic, and results for their eCommerce, lead-gen, or local business. Not only that, you want them to be profitable, bringing more money into the company given the amount spent on PPC advertising with a PPC agency and digital marketing agency.
Paid search advertising management can be tricky, especially because you must pay money per click. This can lead to many unsuccessful advertising campaigns because they use improper strategies to gain traffic via paid search, leading to excessive ad expenses and wasting money with few clicks. Given the price per click, spending a lot of money without receiving many leads or sales is easy. As an online digital agency with expertise in PPC management, we understand these obstacles entirely. Still, we are structured to deliver these results for your paid search account without any worry.
We follow our successful five-step plan for pay per click management:
Following this PPC management plan ensures that your PPC campaigns are profitable and grow with your business.
SEO Inc is an internet marketing, online digital agency whose purpose is to help companies improve their online presence in search, social media, and paid search with pay-per-click management to acquire new customers and build their brand online.