Open Mon - Fri 9:00 A.M. to 5:00 P.M. Central Time (CT)
Email sales@seoinc.com       Call Now!
Get a quote
SEO Inc. / Mission & philosophy

Our Purpose

Our mission is our clients. Since 1997, SEO Inc. has helped businesses get found and chosen. Today, that purpose includes helping your expertise become a trusted source for AI-generated answers.

Our approach to AI citations connects clear, useful content with technical accessibility and credible evidence. We help AI systems understand who you are, what you do, and why your expertise matters, with the goal of earning relevant citations in ChatGPT, Google AI Overviews, Gemini and Perplexity.

Every recommendation starts with your business goals. We identify the questions your customers ask, strengthen the pages that answer them, and evaluate AI citation visibility as part of a practical, transparent strategy. Citation decisions belong to each platform; placements are never guaranteed.

Talk to our team →See our values →
Take action

Explore your AI citation opportunities

Start with your contact details, then tell us about your business. Let’s discuss how your expertise can become a source for AI answers.

SEO and AI search review

Are your competitors showing up in ChatGPT and Google instead of you?

If revenue, traffic, leads or sales are down, ask us how we can fix it.

1997The year SEO Inc. took on its mission.
29 yrsAdapting search strategy for the benefit of clients.
6Company values: Adaptation, Collaboration, Dedication, Exceed, Integrity, Clarity.
2x leadsFor HumanResources.Pro in the first quarter after its PPC rebuild.
Our mission

Help clients get found and chosen

SEO Inc. is an internet marketing agency whose purpose is to help companies improve their online presence in search and social media to acquire new customers and build their brand online.

Improving search engine rankings

Technical, content and authority work aimed at the searches your buyers make. See SEO services.

Optimizing social media presence

Profiles and campaigns that support search and reach the same buyers on social platforms.

Integrating marketing campaigns

Search, paid, social and offline efforts planned together so they reinforce each other.

Content development

Useful content written for people first, structured so search engines and AI systems can understand and cite it.

Online brand management

Shaping how your brand appears across results, reviews and the sources AI answers draw from.

SEO consulting

Senior guidance for teams that run their own programs. See AI SEO services for how this now extends to AI search.

Our company values

Six values behind every engagement

Every mission needs a plan. These values shape every part of our service.

Adaptation

Why does adaptation come first?

Without adaptation, results do not last. Research followed by testing keeps SEO Inc. ahead of an ever-changing industry.

Collaboration

What does collaboration mean for clients?

Meaningful, lasting relationships that let us understand your industry, reach business goals and maximize ROI.

Dedication

How does dedication show up?

A single-minded focus on doing what it takes. We are proactive and resourceful so clients reach their goals.

Exceed

What is our most important value?

Exceed. When in doubt, do more: we aim to deliver value beyond simple contractual promises.

Integrity

What holds the values together?

Integrity. The actions we take for clients align with our values as a company.

Clarity

How will we communicate?

Transparently, clearly and concisely, so strategies match your goals and expectations.

Our SEO philosophy

SEO is one piece of a bigger picture

Search engine optimization is effective, but it is only one part of an online presence, especially as search, social and AI answers blur together.

An extension of your marketing department

SEO Inc. approaches internet marketing from a consultative perspective and collaborates with your team and your other service vendors.

A customized plan for every client

Every client needs a plan built on its goals, technology and resources. We take time to understand your industry, listen to your needs and align recommendations with your business goals.

A whole team behind the campaign

From your project manager to our web engineers and seasoned copywriters, everyone is committed to your internet marketing and SEO goals.

Longevity that keeps learning

Founded in 1997 by Garry Grant, SEO Inc. has adapted through every major Google change and now applies the same discipline to AI search.

Purpose in practice

What the mission looks like in results

Documented client programs where the plan was built around the client’s goals.

Franchise SEO

National carpet cleaning franchise

A franchisor that started with SEO Inc. at 400 locations, and now has 1,200, came back after an SEO pause and recovered its rankings.

Page 8 to page 1Within four monthsRead the case study →
Paid search

HumanResources.Pro

Campaigns were rebuilt around qualified lead intent, with custom ad copy and full-funnel tracking.

2x leadsFirst quarter after the rebuildRead the case study →
Publisher SEO

Entrepreneur

SEO Inc. built SEO into Entrepreneur’s business processes in stages.

2M to 7M visitsWebsite traffic growthRead the case study →

See all case studies.

Related

Our purpose FAQ

Our mission, values and philosophy in plain terms.

What is SEO Inc.’s mission?

SEO Inc. is an internet marketing agency whose purpose is to help companies improve their online presence in search and social media to acquire new customers and build their brand online. That has been the mission since the company was founded in 1997.

What are SEO Inc.’s company values?

Six values: Adaptation, Collaboration, Dedication, Exceed, Integrity and Clarity. Exceed, over-delivering on services, is described as the most important.

What is SEO Inc.’s SEO philosophy?

SEO is one piece of an overall online presence, so every client needs a customized plan based on three inputs: goals, technology and resources.

How does SEO Inc. work with in-house teams?

As an extension of your marketing department. SEO Inc. takes a consultative approach and collaborates with your team and other service vendors.

Who works on a client campaign?

A project manager, web engineers and seasoned copywriters, led by senior strategists including President Dalton Grant, who has more than 18 years in search.

How has SEO Inc.’s mission adapted to AI search?

The goal of earning traffic from organic and paid listings now includes being cited in AI answers such as Google AI Overviews, ChatGPT, Gemini and Perplexity.

How long has SEO Inc. been pursuing this mission?

Since 1997, which is 29 years of work in search through every major change in how people find businesses online.

Does SEO Inc. measure success by rankings?

Rankings matter, but results are judged by business outcomes. HumanResources.Pro, for example, doubled its lead volume in the first quarter after SEO Inc. rebuilt its paid search program.

Ready to collaborate?

Tell us what you want to grow. We will build a plan around your goals, technology and resources. Prefer to talk? Call 877.736.0006.