What is Negative SEO and How Can You Safeguard Against Attacks? Negative SEO involves using black hat SEO not to improve your own rankings, but to destroy the rankings of another site. It’s usually the result of an unhappy competitor, but that’s not always the case. Most people have no problem playing by the rules […]
Read More
This is part three of a three-part series on earned media, owned media, and paid media. Previously, we’ve talked in-depth on earned and owned media,and now it’s time to learn just what is paid media and its unique attributes. Join us as we lay it all out for you! Paid media is the quintessential solution […]
Read More
This is part two of a three-part series on earned media, owned media, and paid media. Last time, we discussed the unique qualities of earned media. Now, we’ll be answering the often-confused question of what is owned media, diving into the finer details to show you how to use it to increase your brand’s presence. […]
Read More
This is part one of a three-part series on earned media, owned media, and paid media. Join us as we outline the differences between them and explain how their unique characteristics can help grow your business. First up — what is earned media? There are few things in digital marketing that are as valuable as […]
Read More
In 2016 there were many Google Algorithm updates that reconfigured local search results. The most significant update that affected local SEO was Possum, occurring in September. This update altered local rankings to accommodate the 2016 change in local packs, going from 7 listings to 3, and local organic rankings overall using: local citations, Google My […]
Read More
Selling products on Amazon is a no-brainer. With an estimated 300 million accounts, Amazon is many people’s go-to source for online shopping. This huge e-commerce platform, combined with powerful programs and tools, has made Amazon an attractive and essential market for online sellers. But sellers must consider how they want to sell their products — […]
Read More