Website speed is not only a ranking factor, but also important to the user experience and your bottom line. Research shows that for every second delay there is in your website loading, you see a 7% decrease in conversion rate. If you earn $100,000 a day, that adds up to $2.5 million a year! Images […]
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How Google AMP Has Changed SEO If you’ve spent any time in online marketing or SEO, you know the landscape is constantly changing. To keep up with technology, you have to research and learn to stay ahead of the curve. Last year, Google announced the Accelerated Mobile Pages (AMP) project, poised to change the mobile […]
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When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “easel and ease man.” I know people who spent hours reading to their computers to train their software […]
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Negative SEO involves using black hat SEO not to improve your own rankings, but to destroy the rankings of another site. It’s usually the result of an unhappy competitor, but that’s not always the case. Most people have no problem playing by the rules and supporting one another, but that doesn’t mean you can’t fall […]
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This is part three of a three-part series on earned media, owned media, and paid media. Previously, we’ve talked in-depth on earned and owned media,and now it’s time to learn just what is paid media and its unique attributes. Join us as we lay it all out for you! Paid media is the quintessential solution […]
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This is part two of a three-part series on earned media, owned media, and paid media. Last time, we discussed the unique qualities of earned media. Now, we’ll be answering the often-confused question of what is owned media, diving into the finer details to show you how to use it to increase your brand’s presence. […]
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