User Experience (UX) is being touted as one of the most critical factors for effective SEO in 2021. With the average attention span of internet users seemingly decreasing by the day, and a generation that expects instant results, a website’s speed and ease of navigation are of utmost importance. In this post, we’ll be looking at UX, what it is, Search Engine Optimization, how to improve...Continue Reading
Page speed has been the center of discussion for the SEO community lately, with much impetus given to Google’s new speed metric, WebVitals. Google and other search engines were very vocal that user engagement is a significant ranking factor for quite some time. So naturally, webmasters have been trying to reach the best page speed score since then. The optimization efforts are based on a...Continue Reading
Organic Click Through Rates by Position Organic traffic is growing and has reached 53% in 2021, with paid providing roughly 15%. More than 75% of B2B traffic is coming from organic and paid search. A micro-study looking at 5,000 Google Search queries shows the following rates based on the first-page position. As people are in a hurry to get the information they’re looking for and...Continue Reading
People Also Search For (PASF) is an SEO Strategy for 2021 and beyond. As Google continues to add variety and make the search engine results pages (SERP) increasingly dynamic, business owners and search engine optimization (SEO) professionals alike can quickly become overwhelmed. It may not seem like it at first glance; these changes present several advantages. Now it’s time to focus on People Also Search...Continue Reading
The Core Web vitals started on June 5th with a full rollout in August. With 87% of eCommerce Websites, FAILING Googles Core Web Vitals now is the time to set this as a top priority for your development team or your current SEO Company. Passing Page Experience with good scores is challenging. Our Technical expertise is unmatched in the industry, boasting over 25+ years as...Continue Reading
