Internet Marketing Tips, Suggestions, & Ramblings

To all the small businesses with mobile-friendly websites: We salute you. Maybe you followed our local search advice, or maybe you came to the conclusion yourself. One thing’s for sure—you’re making the mobile web a better place for users. But your job isn’t done. Far from it. There’s one more thing—one major thing—you can do […]

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Remember the local ranking factors page Google updated last year? Google dove deep into the three main ranking factors for local pages: Relevance, Distance, and Prominence. Although the page is full of information that tells you how to rank better locally, we thought we’d go into some specifics of how to actually do this. Here’s what […]

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Search engine marketing (SEM) can be a business’s best friend. A solid SEM strategy can bring loads of new business to your doorstep—or at the very least, to your online shopping cart. However, if used incorrectly, you could find yourself losing a lot of money… with little to show for the effort. That’s a sting […]

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Google has announced the release of a mobile-friendly test API. The test API will allow webmasters to automate their mobile-friendliness checks rather than check for it manually. Google has provided samples to help webmasters get started with the test API. The API is currently running in beta in Search Console. Users may try out the […]

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How to Improve Your Crawl Budget

By: | January 24, 2017 | View: 488

In a perfect world, Google would crawl our entire site. Google would find the right pages to put before our target users, and it would do so at instant speed. But Googlebot doesn’t work like that. More specifically, your site’s crawl budget probably doesn’t allow it. You can’t change how Googlebot works, but you can […]

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Matt Cutts Resigns from Google

By: | January 19, 2017 | View: 609

Matt Cutts, former head of web spam at Google, has officially resigned from the company. He took a leave of absence in 2014, spending some of that time working with the US Digital Service. Now, he reports he had officially resigned from Google on December 31, 2016 to stay on at the USDS as director of engineering. Tomorrow, […]

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