How Virtual Influencers Could Hurt Your Brand Your virtual influencer will operate online much like a real human influencer would. Even though they may not originally be designed as a brand ambassador, when they gain enough popularity they can definitely attract companies looking for endorsement deals. For instance, Miquela is an influencer for Chanel and […]
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What are Micro Moments? Micro Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro Moments you need to focus on throughout your digital marketing journey are: I want to know moments: When a […]
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Since Google maintains the largest market share, often times, it’s easy to forget about the fact that other search engines exist. And while you do want to optimize for Google, sometimes, it’s easier to optimize for Bing. Honestly, the two appear to share many of the same ranking factors, but there are some slight differences. […]
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What is User Intent? User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasoning behind the keywords and phrases the user chooses. Search queries fall into three types of intent: ● Informational: Users are looking for information. These are […]
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11 Types of Social Proof to Use on Your Website Social proof is “a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.” It’s a powerful way to get people to take action with your business. It’s one of the most powerful […]
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How to Use the Link TITLE Attribute Thanks to platforms like WordPress, many people out there are using the link TITLE attribute incorrectly. By default, WordPress and other commonly used content management systems duplicate the post title link in the link TITLE attribute. As widespread as this practice has become, it’s time to put an […]
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