Securing a WordPress website involves multiple steps. Here’s a basic guide to help you achieve a higher level of security: Remember, no website can ever be 100% secure, but following these steps can significantly reduce your site’s risk of being compromised. Your Internet Marketing Campaigns and rankings can suffer if your website gets hacked. Google can show a warning message regarding your site being a...Read More
What is Owned Media? Owned media refers to any digital asset or platform that you control entirely. Unlike paid search or earned media, owned media allows you to dictate your brand’s narrative, style, and tone without relying on third-party channels. This includes: Websites and Blogs: Your primary digital presence where you can publish articles, case studies, and other valuable content. Social Media Profiles: Official pages...Read More
Organic Search Traffic: (Updated for 2025) When we refer to organic search traffic, we’re talking about visitors who land on your site because they clicked on an unpaid search result. Organic traffic can be a game changer for your website, and your SEO strategies, such as keyword targeting, content optimization, and link-building, typically drive it. In 2025, organic search will continue to be the primary...Read More
Rank higher in Google’s Map Pack. How to Rank In Google Map Pack Claim your Business Profile Complete every section of your Google My Business accountBe meticulous with contact information.Make sure your NAP is up to date and correctCorrect your business hours of operation and holidaysSelect primary and secondary categories.Mark off applicable attributesWrite a complete “from the business” description.Publish Google posts weeklyUpload new photos weeklyAnswer...Read More
E-E–A–T stands for “Experience, Expertise, Authoritativeness, Trustworthiness. What is E-E-A-T? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a framework used by Google to assess the quality of content on websites. E-E-A-T is an essential aspect of Google’s search algorithm, as it helps determine which websites should rank higher in search results based on the credibility and value of their content. E-E-A-T for...Read More
