To make sure your business is on the right track toward growth, it’s important to set goals – but perhaps what’s even more important is making sure you have systems in place that will help you track your progress toward achieving those goals. Thanks to Google Analytics, it’s fairly easy to set and track goal […]
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To get a better understanding of why we are where we are today, we’re told to take a look back at history. The same could be said of the digital marketing and search engine Industries, so today we’re taking a look at Google Update Florida. Released in 2003 (seems like an eternity when it comes […]
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As an SEO Agency Of the Year finalist, it might be thought that we are used to industry recognition, but we are yet again humbled by are reoccurring inclusion as one of San Diego’s top SEO firms. With the rapidly growing and ever-changing nature of the industry, our prevailing recognition speaks to our adaptability and […]
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Content marketing is a popular and effective online marketing strategy, but even if you have the absolute best and most informative content out there, it will do you no good if people can’t find it. That’s where content optimization and Search Engine Optimization come in to make the difference – but just because you are […]
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Cross-channel marketing, also known as multi-channel marketing, or omni-channel marketing, relies on the use of multiple channels to reach customers. Though this approach makes marketing more complex in terms of execution, it allows customers to choose the medium they are most comfortable with, increasing the likelihood of conversion. Your cross-channel marketing strategy can make all […]
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Google has now confirmed that it’s testing a new feature in the search results. On the off chance that they don’t have content (or enough content, maybe?) for a query, it may ask searchers to submit a more detailed question directly to the company – in the search results box. The box reads: “Get the […]
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