This is part one of a three-part series on earned media, owned media, and paid media. Join us as we outline the differences between them and explain how their unique characteristics can help grow your business. First up — what is earned media? There are few things in digital marketing that are as valuable as […]
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In 2016 there were many Google Algorithm updates that reconfigured local search results. The most significant update that affected local SEO was Possum, occurring in September. This update altered local rankings to accommodate the 2016 change in local packs, going from 7 listings to 3, and local organic rankings overall using: local citations, Google My […]
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Selling products on Amazon is a no-brainer. With an estimated 300 million accounts, Amazon is many people’s go-to source for online shopping. This huge e-commerce platform, combined with powerful programs and tools, has made Amazon an attractive and essential market for online sellers. But sellers must consider how they want to sell their products — […]
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We at SEO Inc. are pleased to announce we’ve been named a top SEO company in San Diego of 2017! Our thanks go to Clutch, a Washington, DC-based reviews and research firm, for diving into our methodologies and considering the many factors that went into naming us a leading SEO firm. Join us in taking […]
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Uh oh. Of all the mistakes to make when moving your site from insecure HTTP to totally safe HTTPS, forgetting to upload your disavow file is one of the biggest. Why’s that, exactly? Well, if you forget to upload your disavow file to the new HTTPS site, all those bad links you already disavowed will […]
Read MoreEarly yesterday morning, the SEO underground was buzzing with alarm, as webmasters posting on the Black Hat World and WebmasterWorld forums shared horror stories of dropped rankings, tanking keywords, and halted traffic. Search Engine Roundtable’s Barry Schwartz reported chatter occurring in the wee hours of March 8th, with several forums proclaiming “massive” drops in traffic. […]
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