Do you have a well planed Content Marketing Strategy? Your content marketing strategy isn’t to be confused with your content strategy or your content plan. You’ll often find these terms used interchangeably, when in fact, the three are separate and necessary assets for any marketing plan. Your content marketing strategy is the reason why you’re creating content, the audience you’re helping, and how you’ll...Read More
When you’re looking at data inside Google Analytics, it can be hard to remember exactly what was happening on particular days. You might see a spike in traffic for a campaign or seasonal dip for a local holiday. You might be able to open your calendar to match dates to activity, but if you’re like me, then you probably don’t have the dates of...Read More
As Google continues to add variety and make the search engine results pages (SERP) increasingly dynamic, business owners and search engine optimization (SEO) professionals alike can quickly become overwhelmed. It may not seem like it at first glance; these changes present several advantages. With all of the SERP variety, there are new ways to gain more exposure and search, so the ultimate goal of...Read More
Google My Business (GMB) is one of the most valuable ways to improve your local search engine optimization efforts. Local businesses should claim their Google my business profile as one of the first steps to strengthen your online presence. After all, it helps give your company free exposure on Googles search engine which is the most popular search engine online today. How Do I...Read More
Google Has Removed Star Ratings From Certain Schema Types For a while now, local businesses have been able to increase their average star ratings from reviews about their businesses to their organic search results with review schema markup on their websites but Google is changing all of that. Last month, Google announced on their webmasters’ blog that they will no longer display star ratings...Read More
