The Facebook advertising platform is robust and can be confusing to the newcomer. If you’re having trouble with an advertising campaign, there are a number of things that can be wrong, whether it is failing to deliver the results expected or even not delivering at all. With that said, let’s take a look at what could be wrong. We’ll go through the most obvious reasons...Read More
Is there anything so satisfying as disavowing links that don’t belong? We’ve been tightening up our backlink profiles for years by disavowing links unrelated to our business. Only the best, most relevant links for your site, right? Well, now Google’s John Mueller is saying something a little different. Don’t get us wrong—disavowing links is still crucial to a website’s overall health. But some users haven’t...Read More
Local Search Is constantly evolving. As we move into 2023, the importance of local Search has never been greater. With the rise of mobile search, voice search, and the continued dominance of Google, businesses focus more on optimizing their online presence for local Search. This article will explore why local Search is exploding in 2023 and what companies can do to exploit this trend. The...Read More
Revolutionizing Digital Marketing with ChatGPT, BERT, and Bing As artificial intelligence (AI) continues to advance, it rapidly changes the landscape of various industries, including digital marketing and search engine optimization (SEO). With the emergence of powerful AI technologies such as OpenAI’s ChatGPT, Google’s BERT, and Microsoft’s Bing, the future of SEO has never been more exciting. In this article, we’ll delve into the impact of...Read More
What is Link Building? Link building refers to the process of actively increasing the number of links to your website, generally because you’re trying to improve your search engine ranking or spread the word about your business. It uses assets you create and host on your website to acquire the links – whether that’s an ebook, white paper, case study, infographic, or another helpful resource....Read More
