Here are some key points about Structured Data: Structured Data does not directly affect search rankings, but it helps search engines understand the content of the page, which can lead to more informative and attractive search results for users. Google has introduced the Structured Data Testing Tool and the Rich Results Test to ensure your […]
SEO Inc. is proud to announce that we have been named the Best Enterprise SEO Company by FindBestSEO. Over the years, we have helped multiple enterprise-level companies, including PG&E, Foxit Software, Anthem Blue Cross, 20th Century Fox, IGN, and Paul Mitchell, achieve outstanding results with their search engine optimization marketing initiatives. If you want to […]
What is a Content Marketing Strategy A content marketing strategy isn’t to be confused with your content strategy or content plan. These terms are often used interchangeably, even though the three are distinct and necessary assets for any marketing plan. Your content marketing strategy is why you’re creating content, the audience you’re helping, and how […]
Technically Sound SEO Won’t Always Rank High It’s one thing to have technically sound SEO – a well-optimized site that loads quickly has image SEO with alt tags, descriptions, captions, a sitemap, etc. But, no matter how technically impressive your site is, that alone will not secure high rankings. When it comes to SEO, Quality […]
In 2016, many Google Algorithm updates reconfigured local search results. The most significant update that affected local SEO was Possum, which occurred in September. This update altered local rankings to accommodate the 2016 change in local packs, going from 7 listings to 3, and local organic rankings based on local citations, Google My Business […]
Here’s the state of Social Media Engagement in 2016. We’re in the middle of a social revolution. There are more social media channels than ever. Businesses have doubled their follower counts since 2015 (Source: Forrester). And brands are pumping out more content than ever before. But ROI is not increasing. This spells big trouble for […]
A Quick Guide to Creating Content “That Ranks” SEO Copywriting: Relevant, well-written content is a feature of every top-ranking website and is crucial to a competitive search engine optimization strategy. But writing for the World Wide Web is different than writing for anything else. Two audiences must be satisfied: online consumers and search engine “spiders.” […]
Local Search and Local SEO Services. As we move into 2024, the importance of local Search has never been greater. With the rise of mobile search and voice search and the continued dominance of Google, businesses focus more on optimizing their online presence for local Searches. This article will explore why local Search is exploding […]
Google has made another show of support for HTTPS. Google’s Zineb Ait Bahajji announced that Google would start crawling HTTPS pages over HTTP versions. They would do so even “when the former are not linked to from any page.” So even if you don’t have HTTPS versions of all your site pages, Google will look […]
