Internet Marketing – SEO/PPC Blog

Internet Marketing Blog - SEO Inc
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27
May

Organic Click Through Rates by Position and Percent (2022)

Organic Click Through Rates by Position Organic traffic is growing and has reached 53% in 2022, with paid providing roughly 15%. More than 75% of B2B traffic is coming from organic and paid search. A micro-study looking at 5,000 Google Search queries shows the following rates based on the first-page position. As people are in a hurry to get the information they’re looking for and...
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24
May

What is Google Discovery, and How Do I Get My Content in Google Feeds?

What is Google Discovery, and How Do I Get My Content in Google Feeds? Google Discovery ads are visually engaging, personalized ads that appear in Google’s feeds on the YouTube app, the Google app, and the Gmail app. They are meant to reach audiences in the moments when they’re ready to discover new products and services. Google Discovery is the tech giant’s content recommendation engine that...
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What is Google's E-A-T
23
Apr

What is E-A-T? [Why is E-A-T Important for SEO]?

What is E-A-T? E-A-T stands for “Expertise, Authoritativeness, Trustworthiness.” “Expertise” – You need to be an expert in your field. Expertise means you need to show the creator’s skill for the Main Content or (MC) and mention it in your content. Expertise is less critical for humor or gossip websites, but it’s vital for medical, financial, or legal websites. The good news is any site...
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SEO Inc User Intent
23
Apr

What is User Intent? Understanding User Intent for CRO and SEO

What is User Intent? User intent goes beyond keywords to describe what a user is looking for when they turn to a search engine. User intent tells us the reasons behind the user’s keywords and phrases. Search queries fall into three types of user intent: ● Informational: Users are looking for information. These are users who want to know something.● Navigational: Users are trying to...
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SEO Inc Wins
20
Mar

Best SEO Company for August 2016

We’re winners here at SEO Inc. Not only because we’ve been named the Best SEO company. (Although that certainly helps.) We’re winners because winning, as Charlie Sheen would believe, is partly how you view yourself. That may sound a bit arrogant, but it’s true. And we see ourselves as a peerless agency. Beliefs are powerful, but you must act on them to make them count. We’re...
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