All You Need to Know About Google Broad Core Algorithm Updates Google’s Broad Core Algorithm Update refers to significant changes to Google’s primary (or “core”) search ranking algorithm. Unlike daily or minor updates that Google might roll out regularly, broad core updates can substantially impact search results. Here’s what you need to know: Nature of the Update: Broad Core Algorithm Updates don’t necessarily target specific...Read More
What is social engineering? Social engineering is manipulating people into performing actions or divulging confidential information, often to gain unauthorized access to systems, data, or physical locations. It is a form of attack that exploits human psychology rather than technical vulnerabilities. Here are a few key concepts related to social engineering: Types of Social Engineering Attacks: Pretexting: An attacker creates a fabricated scenario (pretext) to...Read More
People Also Search For is a feature in search engines offering users suggestions of related search queries to their original input, facilitating a broader exploration of a particular topic, keyword, or concept. “Utilizing ‘People Also Search For’ as an SEO strategy is paramount as we enter 2023 and beyond. Google’s continuous enhancement of its search engine results pages (SERPs) introduces numerous opportunities for businesses and...Read More
Rank higher in Google’s Map Pack. Add information to your Google Maps business listing. Claim your Business Profile Complete every section of your Google My Business account Be meticulous with contact information. Select primary and secondary categories. Mark off applicable attributes Write a complete “from the business” description. Publish Google posts weekly Upload new photos weekly Answer questions Collect and respond to reviews on both...Read More
What is Link Building? Link building refers to actively increasing the number of links to your website, generally because you’re trying to improve your search engine ranking or spread the word about your business. It uses assets you create and host on your website to acquire the links – whether an ebook, white paper, case study, infographic, or another helpful resource. You must also know...Read More
