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Local Search

Google PropertiesLocal Search Marketing

Local Search Marketing ensures that your business can be located by audiences around you. Looking to have locals find your business and services online? We’ll guide you with the latest information, knowledge, and SEO for local search optimization.

How Important are Local Citations in 2017

How important are local citations for Local SEO in 2021?

  In 2016, many Google Algorithm updates reconfigured local search results. The most significant update that affected local SEO was Possum, which occurred in September. This update altered local rankings to accommodate the 2016 change in local packs, going from 7 listings to 3, and local organic rankings based on local citations, Google My Business...
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Google My Business

How to Optimize Store Landing Pages for Local SEO

Knowing where to start your SEO efforts can be challenging. Suppose you’re a business with multiple physical store locations. In that case, you need landing pages that do three things at once: rank in local search, convert nearby customers, and now in 2025, surface correctly in AI Overviews and Google Maps. That’s precisely what strong...
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Google Local 3 Pack to Be 1 Ad, 2 Organic Listings

Showing up in the local search results is about to get even more difficult. Coming Soon™, an ad will sneak into the Google local three-pack. That’s right—the local three-pack that Google cut down from 7 ads will include one ad and two organic listings. Users won’t have to expand the local listings to see it;...
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Voice Search

SEO Strategy for Voice Search

SEO Strategy for Voice Search When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “Easel and ease, man.” I know people who spent hours reading to their...
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Example of the Customer Actions view on a Google My Business page

Goal Tracking Essentials for Local Businesses

Online Goals Any Local Business Can (and Should) Track Goal and conversion tracking for Search Engine Optimization in Google Analytics is helpful for any business. For local businesses, however, it’s critical. Understanding where your business comes from can help you create loyal customers and increase sales. When starting any internet marketing campaign for a local...
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Google Properties

How Do I Post to Google My Business? Can Google My Business Help My Site’s Traffic?

Google My Business (GMB)  is one of the most valuable ways to improve your local search engine optimization efforts. Local businesses should claim their Google my business profile as one of the first steps to strengthen their online presence. After all, it helps give your company free exposure on Google’s search engine, which is the...
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