ADJUSTING YOUR SEO STRATEGY FOR VOICE SEARCH When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “easel and ease man.” I know people who spent hours reading...Read More
How influential are local citations for Local SEO In 2016 many Google Algorithm updates reconfigured local search results. The most significant update that affected local SEO was Possum, occurring in September. This update altered local rankings to accommodate the 2016 change in local packs, going from 7 listings to 3, and local organic rankings overall...Read More
Online Goals Any Local Business Can (and Should) Track to Improve Their Digital Presence Goal and conversion tracking for Search Engine Optimization in Google Analytics are helpful for any business. For local businesses, however, it’s critical. Understanding where your business is coming from can help you create loyal customers and make more sales. When starting...Read More
How to Improve Your Local Rankings Remember the local ranking factors page Google updated last year? Google dove deep into the three main ranking factors for local pages: Relevance, Distance, and Prominence. Although the page is full of information that tells you how to rank better locally, we thought we’d go into some specifics of how...Read More
How to Use Digital Assistants to Improve Local Search Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the two-to-three...Read More
Google Possum Update A significant local algorithm update occurred on September 1, 2016, that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local three pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for local businesses....Read More
Pokémon Go & Local Advertising We think it’s pretty safe to assume you’ve heard about Pokémon Go by now. It’s an augmented reality (AR) game that uses your smartphone’s GPS and camera to find, capture, and battle little monsters called Pokémon. Yes, that Pokémon, the same one that blew up in the late ‘90s. And...Read More
Google Local 3 Pack Showing up in the local search results is about to get even more difficult. Coming Soon™, an ad is going to sneak its way into the Google local three pack. That’s right—the local three pack that Google cut down from 7 ads is going to include 1 ad and 2 organic listings. Users...Read More
Have you seen the two recent changes to Google local advertising? Ads in the Local Finder results after clicking “More places.” Google Maps is no longer a Search Partner In both changes, Google has expressed the importance of Local Extensions in Google AdWords. And both can have an impact on your impressions and clicks. Here’s...Read More
Multilingual websites demand a particular search engine optimization strategy to perform correctly. In this article we cover important issues regarding multilingual sites such as multilingual URL structure, using webmaster tools for geotargeting, “lang” attributes, user location detection and dealing with translation services. Multilingual URL Structure There are really four different ways to deal with a...Read More
