ADJUSTING YOUR SEO STRATEGY FOR VOICE SEARCH When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “easel and ease man.” I know people who spent hours reading […]
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How influential are local citations for Local SEO In 2016 many Google Algorithm updates reconfigured local search results. The most significant update that affected local SEO was Possum, occurring in September. This update altered local rankings to accommodate the 2016 change in local packs, going from 7 listings to 3, and local organic rankings overall […]
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Online Goals Any Local Business Can (and Should) Track to Improve Their Digital Presence Goal and conversion tracking for Search Engine Optimization in Google Analytics are helpful for any business. For local businesses, however, it’s critical. Understanding where your business is coming from can help you create loyal customers and make more sales. When starting […]
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How to Improve Your Local Rankings Remember the local ranking factors page Google updated last year? Google dove deep into the three main ranking factors for local pages: Relevance, Distance, and Prominence. Although the page is full of information that tells you how to rank better locally, we thought we’d go into some specifics of how […]
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How to Use Digital Assistants to Improve Local Search Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the two-to-three […]
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Google Possum Update A significant local algorithm update occurred on September 1, 2016, that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local three pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for local businesses. […]
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