Local Search

Google PropertiesLocal Search Marketing

Local Search Marketing ensures that your business can be located by audiences around you. Looking to have locals find your business and services online? We’ll guide you with the latest information, knowledge, and SEO for local search optimization.

How Important are Local Citations in 2017

How important are local citations for Local SEO in 2021?

In 2016, many Google Algorithm updates reconfigured local search results. The most significant update that affected local SEO was Possum, which occurred in September. This update altered local rankings to accommodate the 2016 change in local packs, going from 7 listings to 3, and local organic rankings using local citations, Google My Business (GMB), proximity,...
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How to Optimize Store Landing Pages for Local SEO

Knowing where to start your SEO efforts can be challenging; if you’re a business with multiple physical store locations you should look at what our Local SEO Services include. You want to make sure people know where you are and how to find you, but you don’t know how to keep everything the same, yet...
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Google Properties

How Do I Post to Google My Business? Can Google My Business Help My Site’s Traffic?

Google My Business (GMB)  is one of the most valuable ways to improve your local search engine optimization efforts. Local businesses should claim their Google my business profile as one of the first steps to strengthen their online presence. After all, it helps give your company free exposure on Google’s search engine, which is the...
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Google Local 3 Pack to Be 1 Ad, 2 Organic Listings

Showing up in the local search results is about to get even more difficult. Coming Soon™, an ad will sneak into the Google local three-pack. That’s right—the local three-pack that Google cut down from 7 ads will include one ad and two organic listings. Users won’t have to expand the local listings to see it;...
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Voice Search

Adjusting Your SEO Strategy for Voice Search

Wen you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “easel and ease man.” I know people who spent hours reading to their computers to train their software...
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Example of the Customer Actions view on a Google My Business page

Goal Tracking Essentials for Local Businesses

Online Goals Any Local Business Can (and Should) Track to Improve Their Digital Presence Goal and conversion tracking for Search Engine Optimization in Google Analytics are helpful for any business. For local businesses, however, it’s critical. Understanding where your business is coming from can help you create loyal customers and make more sales. When starting...
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Google Home is just one of the digital assistants that are changing local search.

How to Use Digital Assistants to Improve Local Search

Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the two-to-three syllable phrases we’ve been barking into our phones. The...
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Google In jail

Are Your Local Rankings Playing Dead? They Could Be the Result of “Google Possum” Update

A significant local algorithm update occurred on September 1, 2016, that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local three pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for local businesses. Joy Hawkins from...
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