Local Search Marketing

In 2016, many Google Algorithm updates reconfigured local search results. The most significant update that affected local SEO was Possum, which occurred in September. This update altered local rankings to accommodate the 2016 change in local packs, going from 7 listings to 3, and local organic rankings using local citations, Google My Business (GMB), proximity,...Read More

SEO Strategy for Voice Search When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “Easel and ease, man.” I know people who spent hours reading to their...Read More

Online Goals Any Local Business Can (and Should) Track Goal and conversion tracking for Search Engine Optimization in Google Analytics is helpful for any business. For local businesses, however, it’s critical. Understanding where your business comes from can help you create loyal customers and increase sales. When starting any internet marketing campaign for a local...Read More

Google My Business (GMB)  is one of the most valuable ways to improve your local search engine optimization efforts. Local businesses should claim their Google my business profile as one of the first steps to strengthen their online presence. After all, it helps give your company free exposure on Google’s search engine, which is the...Read More

A significant local algorithm update occurred on September 1, 2016, that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local three pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for local businesses. Joy Hawkins from...Read More