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Mobile Advertising
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AI aka Rank Brain Index First UPDATE: Things happen quickly on the internet for sure, I had been predicting this since the first announcement that Google had to implement AI aka Rank Brain (why would they call it rank brain if it wasn’t going to be used as their new algorithm). So here is some...
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Laptop, Tablet, and Mobile Devices
How to Prepare for the Mobile-First Index Rollout Google began testing the mobile-first index in November 2016, though talk of it first started in September 2015. They have chosen this path since the majority of their traffic comes from mobile devices. We’ve heard that the launch could be happening soon, and Google has hinted that...
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SEO Inc. can help your website implement Accelerated Mobile Pages for your mobile website.
How Google AMP Has Changed SEO If you’ve spent any time in online marketing or SEO, you know the landscape is continually changing. To keep up with technology, you have to research and learn to stay ahead of the curve. Last year, Google announced the Accelerated Mobile Pages (AMP) project, poised to change the mobile...
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Voice Search
ADJUSTING YOUR SEO STRATEGY FOR VOICE SEARCH When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “easel and ease man.” I know people who spent hours reading...
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Using Search Console to AMPlify Your Site With Google placing a greater emphasis on AMP pages, more users are attempting to “AMPlify” their pages. As a result, Google recently shared two helpful guides to help users successfully implement their accelerated mobile pages. Google’s first guide shows how users can use Google Search Console to check...
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Mobile Index First Is Now Live Google has released three ad innovations today. First announced at the Google Performance Summit in May, these features are part of Google’s effort to deliver a more consumer- and marketer-friendly ad experience on mobile. Expanded Text Ads – Larger ad headlines and descriptions Responsive Ads – More consistent look...
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“Mobile May” is upon us. The Google mobile friendly update that was planned to launch this month is finally here. If you’ve seen some movement to your mobile rankings over the last day or so, there’s a good chance you’ve been affected. The update was confirmed by John Mueller on Twitter, who stated yesterday that the update was...
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Accelerated Mobile Pages are coming this month. AMP will be a key player in providing the web with faster load times, meaning better user experiences for everyone. Google just had a Hangout that included a 15-minute breakdown all about AMP. They’ve also started sending suggestions through Search Console to hop on board before AMP officially launches. To...
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Google Mobile Friendly Labels in Search Results Google is on a mission to make the web the most transparent place in the entire world. From algorithm updates to keep sites honest, to content guidelines to keep sites user-friendly, the search engine giant sleeps little to ensure we’re all paying by “the rules.*” (*”The Rules” we...
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Are you considering mobile ads? If you’re looking to keep up with your consumers and competition, it’s probably a good idea. Mobile advertising is overtaking traditional advertising methods like print and broadcast, especially as audiences and business move more and more into the digital realm. It’s high time you got your mobile advertising plan in gear.
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