Mobile Advertising:

A Crucial Component in Digital Marketing Strategy

Mobile advertising has emerged as a vital factor for driving growth in the current digital marketing landscape. With the swift proliferation of mobile platforms, mobile ads have evolved into a dominant medium for digital advertising. Enhance user engagement and attract customers to your website by employing mobile-optimized advertisements.

SEO Strategy for Voice Search

SEO Strategy for Voice Search When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “Easel and ease, man.” I know people who spent hours reading to their...

Garry GrantSearch Engine Optimization, Local Search, Mobile Advertising, Mobile Search, SEO Tips

Google Advance Voice Search App Approved for iOS

You have probably heard of Siri for the iPhone. It’s that robot-sounding voice that you can ask questions and give commands. For example, you can request directions or how hot the sun is. Google recently launched its version of Siri in late June. First, they released Google Now, which predicts your next move and gives...

Garry GrantGoogle, Mobile Advertising, Mobile Search

Google Introduces New Googlebot User-Agent for More Effective Crawling On Smartphone Content

Google’s New Googlebot User-Agent Effective Crawling on Smartphone Content Google announced via Google Webmaster Central Blog that the old user-agent “Googlebot-Mobile” mobile-specific crawler will be retired in 3 – 4 weeks. “Googlebot-Mobile” user agents have been tested since 2011 to improve the mobile search experience for feature phone and smartphone users. According to Zhijian He,...

Garry GrantSearch Engine Optimization, Google, Mobile Advertising, Mobile Search

Lessons from an Audit of the Largest Mobile Sites

Audit of the Largest Mobile Sites There is nothing worse than having a client struggle to purchase via their mobile app. Perhaps the app or page loads too slow, it takes too long to find what they are looking for, maybe they can’t find what they are looking for, and perhaps the checkout process is...

Garry GrantMobile Search, Search Engine Optimization

Google Helps Users #AMPlify Their Pages with Online Guides

With Google placing a greater emphasis on AMP pages, more users are attempting to “AMPlify” their pages. As a result, Google recently shared two helpful guides to help users successfully implement their accelerated mobile pages. Google’s first guide shows how users can use Google Search Console to check up on your AMP pages. Google stresses...

Garry GrantGoogle, Mobile Advertising, Mobile Search, Search Engine News

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