Internet Marketing Tips, Suggestions, & Ramblings

Making Use of Google’s Structured Data

By: | October 4, 2017 | View: 1019

Structured data is about telling the search engines exactly what the data in your website is. Bots can read the information when they crawl your site, but adding the schema helps the bots understand the kind of data they’re reading, so they can improve their rankings, and thus the searcher experience. Google has introduced the […]

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Site Optimization vs. Traffic Optimization

By: | September 27, 2017 | View: 1000

Just a few years ago, internet marketing was focused on how to get more traffic to your website. If you had a conversion rate of 2% and 10,000 visitors a month, you’d end up with 200 conversions. But, if you doubled that traffic, you’d end up with 400 conversions. The more traffic, the more customers, […]

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The Ultimate Guide to 508 Compliance

By: | September 25, 2017 | View: 899

If you want to be certain you’re meeting the needs of everyone in your website audience, you must take steps to ensure your website is 508 compliant. The compliance standards are set by Section 508 of the Rehabilitation Act of 1973 that requires federal agencies to provide software and website accessibility to anyone with disabilities. […]

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7 Image Optimization Tips to Improve Your SEO

By: | September 9, 2017 | View: 1519

Website speed is not only a ranking factor, but also important to the user experience and your bottom line. Research shows that for every second delay there is in your website loading, you see a 7% decrease in conversion rate. If you earn $100,000 a day, that adds up to $2.5 million a year! Images […]

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How Google AMP Has Changed SEO

By: | September 3, 2017 | View: 1531

How Google AMP Has Changed SEO If you’ve spent any time in online marketing or SEO, you know the landscape is constantly changing. To keep up with technology, you have to research and learn to stay ahead of the curve. Last year, Google announced the Accelerated Mobile Pages (AMP) project, poised to change the mobile […]

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When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “easel and ease man.” I know people who spent hours reading to their computers to train their software […]

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