With the scope of SEO rapidly changing, competition becoming more fierce, and some even saying that SEO is dead, many brands and businesses are changing the way they market their businesses online. We are here to tell you that SEO is not dead and show you six reasons why your business still needs SEO if […]
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Creating a Winning Cross-Channel Marketing Strategy Cross-channel marketing, also known as multi-channel marketing, or omni-channel marketing, relies on the use of multiple channels to reach customers. Though this approach makes marketing more complex in terms of execution, it allows customers to choose the medium they are most comfortable with, increasing the likelihood of conversion. Your […]
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Your home page is the most important part of your website, because most of the time, it’s the only one people will see. That means you need to make the most of it, to entice people to keep clicking through to learn more about your business and what you offer. Here are the keys to […]
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Building a Content Marketing Strategy Your content marketing strategy isn’t to be confused with your content strategy or your content plan. You’ll often find these terms used interchangeably, when in fact, the three are separate, and necessary assets for any marketing plan. Your content marketing strategy is the reason why you’re creating content, the audience […]
Read MoreIn 2012, Facebook spent 1 billion dollars to purchase Instagram. At the time, it seemed like an outrageous amount of money to pay since the network had only 30 million users. Facebook, at the time was weak on mobile prior to their public days on the stock market. Buying Instagram allowed them to immediately increase […]
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To make sure your business is on the right track toward growth, it’s important to set goals – but perhaps what’s even more important is making sure you have systems in place that will help you track your progress toward achieving those goals. Thanks to Google Analytics, it’s fairly easy to set and track goal […]
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