How do you set up Goals in Google Analytics? Creating a New Goal Once you’ve signed into Google Analytics, click Admin, then choose the view you want. From there, look at the View column, and click Goals. To create a new goal, click +NEW GOAL. You can also choose to import a goal from the […]
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Conversion Rate Optimization Conversion rate optimization (CRO) is the process of increasing the number of website visitors who take action. Conversion rate optimization is performed with a combination of website analytics and user feedback. These conversions may be as simple as filling out a form but often aim to get people to become customers. CRO […]
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What is Bounce Rate Optimization? Bounce rate optimization is the process by which you work to decrease your site’s bounce rate. In doing so, you’re also working to optimize your conversion rate. The idea is that by working to serve your users better, you’re keeping them on your site longer, so they are less likely […]
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How Much Budget Do You Want to Dedicate to SEO? You should anticipate setting a budget anywhere from $1,500.00 to $10,000+ a month, depending on the total amount of capital you have available. The more you can dedicate to improving your online visibility, the faster you can expect to see results. Your SEO should be […]
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What is Content Curation and Fresh Content Curation for an SEO Strategy Content curation and Fresh content curation is the process of sorting large amounts of content and presenting it in a meaningful and organized way around a specific theme. The work involves discovering, gathering, performing, and publishing information. Types of Content Curation There are […]
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How Virtual Influencers Could Hurt Your Brand Your virtual influencer will operate online much as a real human influencer would. Even though they may not initially start as a brand ambassador when they gain enough popularity they can attract companies looking for endorsement deals. For instance, Miquela is an influencer for Chanel and Prada. Shudu […]
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