What is Bounce Rate Optimization? Bounce rate optimization is the process by which you work to decrease your site’s bounce rate. In doing so, you’re also working to optimize your conversion rate. The idea is that by working to serve your users better, you’re keeping them on your site longer, so they are less likely […]
Read More
How Much Budget Do You Want to Dedicate to SEO? You should anticipate setting a budget anywhere from $1,500.00 to $10,000+ a month, depending on the total amount of capital you have available. The more you can dedicate to improving your online visibility, the faster you can expect to see results. Your SEO should be […]
Read More
What is Content Curation and Fresh Content Curation for an SEO Strategy Content curation and Fresh content curation is the process of sorting large amounts of content and presenting it in a meaningful and organized way around a specific theme. The work involves discovering, gathering, performing, and publishing information. Types of Content Curation There are […]
Read More
How Virtual Influencers Could Hurt Your Brand Your virtual influencer will operate online much as a real human influencer would. Even though they may not initially start as a brand ambassador when they gain enough popularity they can attract companies looking for endorsement deals. For instance, Miquela is an influencer for Chanel and Prada. Shudu […]
Read More
What are Micro Moments? Micro Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro Moments you need to focus on throughout your digital marketing journey are: I want to know moments: When a […]
Read More
Since Google maintains the largest market share, often, it’s easy to forget about the fact that other search engines exist. And while you do want to optimize for Google, sometimes, it’s easier to optimize for Bing. Honestly, the two appear to share many of the same ranking factors, but there are some slight differences. Comparing […]
Read More