Pay Per Click

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PPC Trends and News

Pay Per Click Advertising, Effective management of Pay-Per-Click (PPC) campaigns, commonly called paid search, is paramount in digital advertising. Failure to optimize your PPC campaigns diligently can result in financial losses and missed opportunities to engage potential audiences. It is imperative to stay abreast of the evolving landscape of PPC and remain informed about the latest developments. Engage in comprehensive reading on PPC strategies, acquire valuable tips and tricks, and learn how to maintain a cost-effective approach.

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PPC Management Training At Google HQ AdWords Boot Camp

PPC, like SEO, is an ever-changing beast. It isn’t content to sit there; effective PPC management for campaigns of all sizes requires constant care and maintenance. For those who live and breathe pay-per-click, like us, we’re always looking for opportunities to reinforce what we know and learn the most emerging trends and strategies. PPC Management...
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How To Set Up a Google Ads Account | 106 Strategies for Google Ad’s

Pay-per-click advertising can deliver tremendous results if used properly. With Google being the number one site on the internet, they have a ton of traffic available and clicks to be driven, being that they are a search engine with people looking for places to visit or products to purchase. At SEO Inc we offer Award...
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SEO Inc. Becomes Bing Ads Accredited Professional

Bing Ads Accredited Professional SEO Inc SEO Inc., a full-service Internet Marketing and search engine optimization agency, is proud to announce Bing Ads Accredited Professional status. Adding Bing Ads Accreditation to our list of certifications and honors is the latest in our efforts to be the search engine optimization industry leader. Though SEOs spend much...
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PPC Management: 10 Tips to a Better Landing Page

10 PPC Management Tips for a Better Landing Page Let’s talk landing pages. Landing pages are the first impression potential clients and customers get of a business when they click through from paid media / PPC search engine results. Given it’s the introduction of your brand to new customers, and you only have one chance...
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Google Discovery

What is Google Discovery, and How Do I Get My Content in Google Feeds?

What is Google Discovery, and How Do I Get My Content in Google Feeds? Google Discovery ads are visually engaging, personalized ads that appear in Google’s feeds on the YouTube app, the Google app, and the Gmail app. They are meant to reach audiences in the moments when they’re ready to discover new products and services....
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COVID 19 Recovery

Should My Business Continue To Focus On SEO & PPC During The Pandemic?

In this article, we will discuss our view on the coronavirus pandemic, how to help your business weather the storm, and how to plan for recovery once the crisis is over. Review our Internet Marketing Services to get a plan for your business recovery! What is SEO Inc’s View On The Corona Virus Pandemic? As...
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How to Use Google’s New Custom Intent Audiences

  Start by looking at a Display campaign, and then go to the Audiences page. From here, you’ll need to either create a new ad group or campaign or assign an existing one. Then, choose “Target” and select “Intent.” At this point, you can choose to create the auto-generated custom intent audiences, which Google will...
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