Internet Marketing - SEO - PPC Blog by SEO Inc

How to use Google’s Custom Intent Audiences Start by looking at a Display campaign, and then go to the Audiences page. From here, you’ll need to either create a new ad group or campaign or assign an existing one. Then, choose “Target” and choose “Intent.” At this point, you can choose to create the auto-generated […]

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Join us on Wednesday the 27th, 11 AM (PST) for an exclusive PPC webinar! Following our highly successful SEO webinar on the Top 7 Ranking Factors in 2015, our friends at Convirza invited us for another session. We’ve covered SEO plenty this year, so it was only natural to take our next webinar in a […]

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PPC, like SEO, is an ever-changing beast. It isn’t content to just sit there; effective PPC management for campaigns of all sizes requires constant care and maintenance. For those who live and breathe pay-per-click, like us, we’re always looking for opportunities to reinforce what we know, as well as to learn the most emerging trends […]

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The 5 stages of PPC Marketing on Your Own (as told by gifs) Running a PPC Marketing campaign may seem as easy has turning on an off your pay-per-click ads like it’s no big deal.  There is actually a great deal more that goes into the fine art of PPC Management .  If you don’t understand […]

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Let’s talk landing pages. Landing pages are the first impression potential clients and customers get of a business when they click through from paid media / PPC search engine results. Given it’s the introduction of your brand to new customers, and you only have one chance at a first impression, you better make your landing […]

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This year Cyber Monday saw US sales of $2.29 Billion, making it the largest shopping day in the US. However China has its own version which is actually bigger than Cyber Monday. In China, November 11th is Singles’ Day, named after 11/11 which consists of 4 single 1s. Originally a university holiday, it later became […]

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