What is Google Discovery, and How Do I Get My Content in Google Feeds? Google Discovery ads are visually engaging, personalized ads that appear in Google’s feeds on the YouTube app, the Google app, and the Gmail app. They are meant to reach audiences in the moments when they’re ready to discover new products and services....Read More

Pay per click advertising can deliver tremendous results if used properly. With Google being the number one site on the internet, they have a ton of traffic available and clicks to be driven, being that they are a search engine with people looking for places to visit or products to purchase. At SEO Inc we...Read More

In this article, we will discuss our view on the coronavirus pandemic, how to help your business weather the storm, and how to plan for recovery once the crisis is over. Review our Internet Marketing Services to get a plan for your business recovery! What is SEO Inc’s View On The Corona Virus Pandemic? As...Read More

  Start by looking at a Display campaign, and then go to the Audiences page. From here, you’ll need to either create a new ad group or campaign or assign an existing one. Then, choose “Target” and select “Intent.” At this point, you can choose to create the auto-generated custom intent audiences, which Google will...Read More

Following our highly successful SEO webinar on the Top 7 Ranking Factors in 2015, our friends at Convirza invited us for another session. We’ve covered SEO plenty this year, so it was only natural to take our next webinar in a slightly different direction: WHAT: 7 MUST-HAVE Elements of a Successful PPC Campaign WHY: To...Read More

PPC, like SEO, is an ever-changing beast. It isn’t content to just sit there; effective PPC management for campaigns of all sizes requires constant care and maintenance. For those who live and breathe pay-per-click, like us, we’re always looking for opportunities to reinforce what we know, as well as to learn the most emerging trends...Read More

Running a PPC Marketing campaign may seem as easy has turning on an off your pay-per-click ads like it’s no big deal.  There is actually a great deal more that goes into the fine art of PPC Management .  If you don’t understand the impact research can have on your campaign, or what exactly a keyword...Read More

10 PPC Management Tips to a Better Landing Page Let’s talk landing pages. Landing pages are the first impression potential clients and customers get of a business when they click through from paid media / PPC search engine results. Given it’s the introduction of your brand to new customers, and you only have one chance...Read More

Cyber Monday, Singles’ Day and Double Online Retail Holidays This year Cyber Monday saw US sales of $2.29 Billion, making it the largest shopping day in the US. However China has its own version which is actually bigger than Cyber Monday. In China, November 11th is Singles’ Day, named after 11/11 which consists of 4...Read More

Your Guide to Online Retaling on Black Friday and Cyber Monday Around the office we have been making plans to adjust client Pay Per Click spend for the upcoming holiday season, and specifically for Black Friday & Cyber Monday. Knowing that 83% of consumers will buy holiday gifts online this year (Accenture), I decided to...Read More