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Google News

Google is one of the biggest names in the search engine world. Building your company’s content for Google is an important aspect of SEO. In addition, Google’s advertising platform, AdWords plays a large role in the marketing world. Learn all about the various benefits of Google Services and how to keep your content up to par with Google’s algorithm.

Core Web Vitals
Core Web Vitals is a new 2020 metric that has been rolled out and it’s based on Site Speed and UX or user experience. Most webmasters don’t take into account the load time, latency, and speed of a web site during the design and wireframes buildout. Site speed is a factor and becoming broader in...
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What are Amp Pages
We all know how fast page loads can affect the retention of users and decrease the bounce rate, but what can you do about it? Well, one of the most effective solutions there is out there is to make an AMP (accelerated mobile page) version of each page on your site. AMP works especially well...
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AMP Pages
If you’ve spent any time in online marketing or SEO, you know the landscape is continually changing. To keep up with technology, you have to research and learn to stay ahead of the curve. Last year, Google announced the Accelerated Mobile Pages (AMP) project, poised to change the mobile web experience. That was October. Now...
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PAA- People Always Ask
People Also Search For (PASF) is a new SEO Strategy for 2020 and beyond. As Google continues to add variety and make the search engine results pages (SERP) increasingly dynamic, business owners and search engine optimization (SEO) professionals alike can quickly become overwhelmed. It may not seem like it at first glance; these changes present...
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Voice Search Blog IMG
Google voice search is simply a matter of speaking the search query rather than the slower process of having to type it. Voice search has gained popularity on mobile devices since typing on a tiny phone screen is somewhat tricky and far less accurate compared to using a computer keyboard. It’s a matter of convenience, and...
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Google-Events
If you’re producing any event, you can make use of the event markup to help people find your event within the Google search experience. Are you hosting a workshop? Use the event markup so that when someone searches “workshops near me,” your event can show up. It’s also possible to discover events when people search...
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Google Site Kit
What is Google Site Kit? Google Site Kit is part of the Google Developers suite of tools. It is designed to make it easier to integrate Google services into WordPress sites. Once you have Google Site Kit installed, you can access unified insights and any functional product capabilities directly from the WordPress admin panel. When...
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Google My Business logo
Google My Business (GMB)  is one of the most valuable ways to improve your local search engine optimization efforts. Local businesses should claim their Google my business profile as one of the first steps to strengthen your online presence. After all, it helps give your company free exposure on Googles search engine which is the...
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Google SERP Star Ratings
Google Has Removed Star Ratings From Certain Schema Types For a while now, local businesses have been able to increase their average star ratings from reviews about their businesses to their organic search results with review schema markup on their websites but Google is changing all of that. Last month, Google announced on their webmasters’...
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microphone header
Podcasts are Now Discoverable in Google Google Podcasts now makes it possible to search for episodes based on what you discussed in your show. Google Podcast has recently begun automatically transcribing dialog in using it formatted data. This allows users to search for specific episodes even if they can’t remember the name of the Podcast....
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