SEO Inc. / Mobile and local search since 1997

Mobile Optimization

Your customers are on the go, and Google ranks the mobile version of your site. We make pages load fast, respond instantly to taps and turn nearby searches into calls, visits and sales.

Take action

Request a mobile site review

Share your website. An analyst will test it on mobile and reply with what to fix first.

SEO and AI search review

Are your competitors showing up in ChatGPT and Google instead of you?

If revenue, traffic, leads or sales are down, ask us how we can fix it.

200 msGood Interaction to Next Paint threshold on web.dev, a Core Web Vital since March 12, 2024.
2.5 sGood Largest Contentful Paint threshold, measured at the 75th percentile of page loads.
Page 8 → 1Average rankings for a national carpet cleaning franchise, page one by month four.
400 → 1,200Locations for that franchise since it started with SEO Inc.
Speed that ranks and converts

Core Web Vitals and mobile page speed

Google uses the mobile version of a site’s content, crawled with its smartphone agent, for indexing and ranking (Google Search Central). If the mobile site is slow or stripped down, that is the site Google judges.

Largest Contentful Paint (loading)

We speed up the main image or headline block with compressed, correctly sized images, faster server responses, preloading of key assets and fewer render-blocking scripts and styles.

Interaction to Next Paint (responsiveness)

INP replaced First Input Delay as a Core Web Vital on March 12, 2024 (web.dev). It measures how quickly the page responds to taps and clicks across the whole visit, so we break up long JavaScript tasks, defer third-party tags and trim chat, tracking and app scripts.

Cumulative Layout Shift (stability)

Reserved space for images, ads and embeds, stable font loading and no late-loading banners pushing content down while someone is about to tap.

Responsive or adaptive design

One responsive site that serves the same content on every device is the simplest way to stay consistent with mobile-first indexing. We fix mobile templates that hide content, links or structured data the desktop version has.

Field data, not just lab scores

We track real-user data from Search Console’s Core Web Vitals report alongside lab tests, so fixes are judged on what your actual visitors experience.

Easy to use, easy to find nearby

Mobile usability and local SEO

Mobile searchers are often close to buying and close to you. We make the site easy to use with a thumb, then make sure nearby customers find you first.

Multiple locations? See our local SEO services.

Mobile-friendly navigation

Short menus, a visible search box, click-to-call and directions links, and forms with the right keyboard for each field.

Touchscreen optimization

Buttons and links sized and spaced for fingers. WCAG 2.2 criterion 2.5.8 sets a minimum pointer target of 24 by 24 CSS pixels at Level AA (W3C). See web accessibility.

Mobile content optimization

Scannable headings, short paragraphs and key details near the top, with the same content and structured data as desktop.

Local keyword research

We find the “near me” and city-plus-service searches your customers use and map them to location and service pages.

Google Business Profile optimization

Categories, services, hours, photos and posts kept complete and current, so you show in the map pack and local results.

Citations and reviews

Consistent name, address and phone (NAP) across directories, plus review programs and responses that build trust. See reputation management.

Voice search

Concise answers to spoken-style questions, FAQ content and accurate business details that voice assistants can read back.

Straight answers

Mobile questions we hear every week

Hover, tap or tab to a card for the answer.

Rankings

Does Google rank my desktop site?

Google uses the mobile version of your content for indexing and ranking. Anything missing on mobile can be missing from search.

Scores

Is a 100 PageSpeed score the goal?

No. Real-user Core Web Vitals in the good range at the 75th percentile matter more than a perfect lab score.

INP

What slows down taps?

Usually heavy JavaScript: tag managers, chat widgets, sliders and third-party apps competing for the main thread.

Design

Do we need a separate mobile site?

Rarely. A responsive site keeps content, links and schema identical across devices and is simpler to maintain.

Local

Why don’t we show in the map pack?

Common causes are an incomplete Business Profile, wrong categories, inconsistent NAP citations and too few recent reviews.

Ads

Should mobile ads differ from desktop?

Often. Call assets, location assets and mobile bid adjustments match how people search on phones. See PPC management.

Local and technical results

Results where customers search nearby

Follow each link for the full context.

Multi-location local SEO

National carpet cleaning franchise

Rankings had dropped to page eight. Local and nationwide searches returned to page one, and ranked keywords grew from about 800 to close to 2,000.

Page 8 → page 1Page two within two months, page one by month fourRead the case study →
Penalty recovery

National franchise

A franchisee’s vendor triggered a Google penalty. We audited the link profile and led the cleanup and reinstatement.

30,000 sitesContacted for link removal; traffic more than doubled in 12 monthsRead the case study →
Ecommerce / site speed

Snuggle-Pedic

A white-hat organic program that included site cleanup and work toward better page speed.

5.0 / 5Clutch review rating from the clientRead the case study →

Results belong to each client’s own engagement and measurement period. See all client case studies.

Mobile optimization FAQ

Straight answers to the questions businesses ask about mobile search.

What is mobile-first indexing?

Google Search Central states that Google uses the mobile version of a site’s content, crawled with the smartphone agent, for indexing and ranking. Content, links or structured data missing from your mobile pages may not count.

What are the Core Web Vitals?

Largest Contentful Paint for loading, Interaction to Next Paint for responsiveness and Cumulative Layout Shift for visual stability. Google’s web.dev guidance sets good thresholds at 2.5 seconds, 200 milliseconds and 0.1, measured at the 75th percentile of page loads.

When did INP replace FID?

Interaction to Next Paint replaced First Input Delay as a Core Web Vital on March 12, 2024. INP measures responsiveness across all taps, clicks and key presses during a visit, not just the first one.

What does mobile optimization include?

Responsive or adaptive design, mobile-friendly navigation, page speed and Core Web Vitals work, touchscreen optimization, mobile content optimization, mobile search visibility and local SEO, plus voice search optimization.

How big should buttons and links be on mobile?

WCAG 2.2 success criterion 2.5.8 Target Size (Minimum), a Level AA requirement, calls for pointer targets of at least 24 by 24 CSS pixels, with exceptions such as links inside a sentence. Larger, well-spaced targets reduce mis-taps.

How does local SEO fit with mobile optimization?

Mobile searchers often look for nearby businesses. We combine local keyword research, Google Business Profile optimization, consistent NAP citations and review management. For a national carpet cleaning franchise, local and nationwide searches returned to page one by month four.

Do you optimize for voice search?

Yes. We write concise answers to spoken-style questions, add FAQ content and keep business details such as hours and address accurate, because voice assistants read back short, direct answers.

How do you measure mobile performance?

We use real-user field data from Search Console’s Core Web Vitals report alongside lab tests, and judge success on the share of mobile page loads in the good range for LCP, INP and CLS.

Ready to win more mobile customers?

Tell us about your site and the locations you serve. We will test your pages on mobile, check Core Web Vitals and local visibility, then recommend what to fix first. Prefer to talk? Call 877.736.0006.