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SEO Inc. / Industries we serve since 1997

SEO, PPC and AI search marketing built for your industry.

Every industry on this page is backed by a published case study or a verified five-star client review. Since 1997, SEO Inc. has run search programs for dental practices, franchise networks, online stores, publishers, software companies, manufacturers and service businesses, and the strategy changes with each one.

From A Globally Recognized Digital Marketing Agency

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SEO Inc Main Content Exit - Strategy Review
29 yearsBuilding search programs since 1997, through every major Google update and now AI search.
2M → 7MMonthly visits for Entrepreneur after a large-site migration.Case study
~5xEstimated return for Alliance Business Centers, breaking even in 30 days.Case study
+63%Organic ecommerce revenue for BUG-A-SALT, with +124% organic sessions.Case study
Industries we serve

Eleven industries, each with proof you can read

An industry list is easy to write. We built this one from finished client work instead. Each card shows the search problem that matters most in that industry, what we focus on, and a documented result with a link to the full case study.

Dental, Medical and Healthcare Practices

Patients compare practices in Google Maps, read reviews and check insurance before they call. Visibility has to be built around services, locations and appointment requests, and every health claim has to stay accurate.

  • Google Business Profile and map-pack visibility for each location
  • Procedure and service pages that answer real patient questions
  • Paid search measured by booked appointments and calls, not clicks
4x organic trafficSarasota dental practice, with stronger click-to-call activityRead the case study →

More work: Chicago Loop Dentistry, North Coast Audiology, Klarisana, NFS, James Snow DDS

Related service: Local SEO services

Franchise and Multi-Location Brands

A franchise has to win the national brand search and hundreds of “near me” searches at the same time, without location pages competing with each other or breaking brand rules.

  • Scalable location pages and Google Business Profiles
  • Franchisee and consumer search paths kept separate
  • Penalty recovery, link clean-up and technical governance
Page 8 → Page 1A national franchise recovered first-page visibility after a Google penaltyRead the case study →

More work: 1,200-location franchise penalty recovery, Alliance Business Centers

Related service: Local SEO services

Ecommerce and Retail Brands

Online stores live or die on category pages, product data and Shopping ads. Revenue, not sessions, is the scoreboard, and organic and paid have to be read together.

  • Category and product architecture that search engines can crawl
  • Google Shopping and paid search tied to margin
  • Structured product data for search and AI shopping answers
+63% organic revenueBUG-A-SALT, alongside +124% organic sessionsRead the case study →

More work: The Nail Hub, The Levy Group, Chamber Wines, Snuggle Pedic, BagzDepot

Related service: Shopify SEO

Publishing and Media

Publishers manage millions of URLs, fast news cycles and archives that search engines struggle to crawl. Migrations and templates decide whether years of content keep earning traffic.

  • Large-site migrations with complete redirect maps
  • Crawl budget, indexation and template-level fixes
  • Topic architecture for evergreen and news content
2M → 7M monthly visitsEntrepreneur, in eight months after a platform migrationRead the case study →

More work: IGN, Allwork.Space, ASL Reviews

Related service: Search engine optimization

Travel, Hospitality and Entertainment

Travel searches are high intent and highly seasonal, and online travel agencies crowd the results. Rankings only matter when they turn into bookings.

  • Destination, venue and offer pages for high-intent searches
  • Booking-path tracking from search to reservation
  • Seasonal paid search that protects margin
2,000% more #1 rankingsVegas.com, supporting hotel and show bookingsRead the case study →

Related service: PPC management

Professional and B2B Services

Buyers research consultants, agencies and service firms for weeks before they reach out. Content has to show expertise, and lead quality matters more than lead count.

  • Service pages built around buyer questions and proof
  • Paid search with tight targeting and lead scoring
  • Thought-leadership content that earns citations
2x lead volumeHumanResources.Pro, in the first quarter after a PPC rebuildRead the case study →

More work: SEO Agency APUS partnership

Related service: PPC management

Technology and Software

Software buyers compare features, integrations and pricing, and they increasingly ask AI assistants for shortlists. Demand generation has to reach technical evaluators and budget holders.

  • Product, use-case and comparison pages
  • Conversion paths for demos, trials and downloads
  • Entity clarity so AI assistants describe the product correctly
5.30% → 10.45%TIBCO conversion rate after paid search and landing-page workRead the case study →

More work: ForeSee Medical, ITP, L.P.

Related service: AI SEO services

Office Space, Coworking and Business Centers

Workspace brands compete city by city, often across thousands of addresses. Each location has to rank for its own market while the network keeps one strong brand.

  • Location and service pages at network scale
  • Paid search that recovers wasted spend quickly
  • Local profiles and reviews for every center
~5x returnAlliance Business Centers, breaking even within 30 daysRead the case study →

More work: Alliance Virtual Offices, St. Rose Executive Suites

Related service: Local SEO services

Manufacturing and Industrial

Engineers and procurement teams search for specifications, materials and capabilities, not slogans. The site has to answer technical questions and turn them into quote requests.

  • Capability and material pages written for engineers
  • Request-for-quote paths and conversion tracking
  • Site consolidation without losing rankings
~5% conversion rateManufacturer and supplier website, after SEO and PPC workRead the case study →

More work: Fralock

Related service: Web design

Home Services and Construction

Plumbing, foundation repair, cleaning and roofing are some of the most expensive clicks in Google Ads. Map rankings and calls decide who gets the job.

  • Service-area pages and map-pack visibility
  • Call tracking and paid search waste reduction
  • Reviews and local trust signals
Less wasted spendPeninsula Capital (foundation repair and plumbing) reported reduced PPC waste and better campaignsRead the case study →

More work: National franchise penalty recovery

Related service: Local SEO services

Energy, Automotive and Specialty Markets

Niche markets have smaller search volumes and very specific buyers. Winning comes from precise keyword targeting and content that shows you understand the audience.

  • Niche keyword research with real demand data
  • Education-first content for considered purchases
  • SEO and PPC managed as one budget
More traffic and salesFreedom Motors (accessible vehicles) after combined SEO and PPC workRead the case study →

More work: SelfmadeEnergy, Snowy Pines

Related service: SEO services

Why one strategy doesn’t fit every business

How search changes from one industry to the next

The same SEO checklist applied to a dental practice and a software company wastes budget in both. Here is what we look at first in each industry.

IndustryWhat buyers search forWhat convertsWhere AI answers matterMost common mistake we fix
Dental and healthcareTreatments, “near me”, insurance and emergency questionsCalls and appointment requests from the map packPatients ask AI assistants which providers to trust and what a procedure involvesInaccurate health claims; reviews ignored
Franchise and multi-locationBrand plus city, and service plus “near me”Location pages with consistent profiles and local proofAI answers name a nearby location and need consistent factsDuplicate location pages competing with each other
Ecommerce and retailProduct, category, comparison and “best” searchesCategory pages, Shopping ads and product reviewsAI shopping answers rely on structured product dataThin category pages and faceted-URL bloat
Publishing and mediaNews, how-to and evergreen topic searchesEngaged sessions, subscriptions and ad revenueAI summaries reduce clicks, so citations matterMigrations that lose years of URLs
Professional and B2B servicesProblem, service and “how to choose” searchesConsultations from qualified buyersBuyers ask AI assistants for vendor shortlistsGeneric pages with no proof of expertise
Manufacturing and industrialSpecifications, materials and capability searchesQuote requests from engineers and buyersTechnical answers pulled from spec pagesCapability pages that are hard to crawl
Home servicesEmergency, service and price searchesPhone calls and booked jobsVoice and AI answers recommend local providersPaying expensive clicks for the wrong service areas
How every engagement starts

Request an AI search and SEO strategy review.

Whatever your industry, the first conversation covers the same six areas. The answers are what make the plan specific to your market.

AI Search Visibility

Make your services, expertise and supporting evidence clear to people and AI search systems. We review how your business is represented and identify content and technical gaps that can limit discovery.

Content Matched to Search Intent

We use search queries and page performance to identify what prospective customers need to know. Service explanations, examples and supporting content are refined around those needs.

Prioritized SEO Implementation

Technical findings become an ordered plan for crawlability, page structure, internal links and content. Recommendations are evaluated against your business goals and available resources.

Conversion and Lead Measurement

We review the path from search visits to enquiries and track the actions that matter to your business. Traffic volume, engagement and qualified leads are reported as separate measures.

Evidence That Supports Your Brand

Clear service information, documented client work and consistent business profiles help prospective customers evaluate your company. We identify where supporting evidence is missing or difficult to find.

Ongoing Search Performance Review

Search performance changes over time. We compare consistent reporting periods, explain the limits of each data source and adjust priorities as new evidence becomes available.

Verified five-star client reviews

What clients in different industries say

Six of our twelve verified five-star Clutch reviews, each from a different industry. Every quote links to the original review.

★★★★★
5.0 / 5 · Verified Clutch review General and cosmetic dentistry
“Their proactive approach made us confident that our campaigns were always optimized for the best possible results.”
Jessica Mehta, Chicago Loop Dentistry · Mar 4, 2025

The practice reported more appointment requests, stronger phone inquiries and improved lead quality.

Read the case studyOriginal Clutch review
★★★★★
5.0 / 5 · Verified Clutch review HR consulting
“SEO Inc has become an invaluable partner in our growth strategy.”
Andrew Griffard, HumanResources.Pro · Mar 11, 2025

The client reported doubled lead volume in the first quarter after a PPC rebuild.

Read the case studyOriginal Clutch review
★★★★★
5.0 / 5 · Verified Clutch review Professional beauty ecommerce
“Their dedication and efficiency greatly contributed to the project’s success.”
Elizabeth Morris, The Nail Hub · Mar 5, 2025

The client reported 30% sales growth across organic and paid channels.

Read the case studyOriginal Clutch review
★★★★★
5.0 / 5 · Verified Clutch review Behavioral health
“Their structured approach kept everything moving forward efficiently.”
Carl Bonnett, Klarisana · Mar 4, 2025

The client described higher organic traffic and improved PPC conversion rates.

Read the case studyOriginal Clutch review
★★★★★
5.0 / 5 · Verified Clutch review Industrial manufacturing
“SEO Inc. has the most genuine people…”
Darleen Monson, Fralock · Nov 1, 2018

The client described a website consolidation that attracted more relevant quote requests.

Read the case studyOriginal Clutch review
★★★★★
5.0 / 5 · Verified Clutch review Healthcare software
“Their content strategies reflected a nuanced understanding that went far beyond surface-level SEO tactics.”
Steve Barth, ForeSee Medical · Mar 4, 2025

The client reported better visibility, stronger rankings and more qualified leads.

Read the case studyOriginal Clutch review

Each card links to the client’s original review on Clutch. Ratings are individual review scores, and each result belongs to that client’s own campaign. See all case studies.

Don’t see your industry?

Other industries we take on

We also work with businesses outside the eleven industries above. Before we make any promises, we start with an audit of your search demand, your competitors and your website. If we don’t think we can help, we’ll tell you.

Ask about your industry
  • Legal practices
  • Real estate
  • Financial services
  • Insurance
  • Restaurants and food brands
  • Fitness and wellness
  • Education and training
  • Nonprofits
  • Automotive dealers
  • Pet services
  • Beauty and personal care
  • Events and venues
Locations we serve

SEO for businesses in every major U.S. market

SEO Inc. has offices in Nashville, Carlsbad, New York City and Houston, and works with businesses nationwide. Each city page covers that market’s search demand and the industries that drive it.

Across industries

Brands across the industries we serve

From local practices to household names, these are a few of the brands we have worked with across the industries we serve, along with the Google Premier Partner status behind our paid search work.

  • Google Premier Partner badge for SEO Inc., serving the industries we serve nationwide
  • IGN logo, an SEO Inc. publishing client
  • SC Johnson logo, an SEO Inc. consumer brand client
  • Paul Mitchell logo, an SEO Inc. beauty brand client
  • Sandals Resorts logo, an SEO Inc. travel client
  • WeddingWire logo, an SEO Inc. client

Industry SEO questions, answered

Straight answers to the questions we hear most from new clients.

Does SEO Inc. specialize in one industry?

No. We work across many industries, but we only claim experience where we can show it. Every industry on this page links to a published case study or a verified client review. When a new client comes from an industry we haven’t worked in, we say so and start with research instead of assumptions.

What if my industry isn’t listed?

Use the form to tell us about your business. We’ll look at search demand, competitors and your website first, then tell you honestly whether SEO, paid search or both make sense. Many of the fundamentals carry over, including technical SEO, content that answers buyer questions and conversion tracking.

How is SEO different for local businesses and national brands?

Local businesses win in Google Maps and “near me” searches, so Google Business Profiles, reviews and service-area pages matter most. National brands compete on category and product searches, where site architecture, content depth and authority matter more. Franchises and multi-location brands need both at once.

Do you work with franchise and multi-location brands?

Yes. Franchise and multi-location SEO is one of our deepest areas of experience, including national carpet cleaning and business center networks with hundreds or thousands of locations. We plan location pages, profiles and governance so locations support the brand instead of competing with it.

Will an industry-specific strategy help us show up in ChatGPT and Google AI answers?

It helps, but nobody can guarantee an AI citation. AI assistants favor sources that state facts clearly, answer specific questions and are consistent across the web. We track the questions your buyers ask on each platform and measure citations and mentions separately from rankings and traffic.

How do you prove results in my industry?

Each case study on our site describes the client’s situation, the work we did and the result, and many link to the client’s own review on Clutch. In your engagement we agree on measures before work starts, such as calls, booked appointments, quote requests or revenue, and report them separately from traffic.

Do you work with small businesses?

Yes. Our clients range from single-location practices to national brands. The scope changes with the size of the business; the standard of work doesn’t.

Questions people ask AI about the industries we serve

Which industries does SEO Inc. work with?

Healthcare and dental, franchise and multi-location brands, ecommerce and retail, publishing and media, travel and hospitality, professional services, technology and software, business centers, manufacturing, home services, and energy and automotive.

Each of the industries we serve links to case studies and reviews from clients in that field.

Does SEO Inc. have experience in my industry?

Probably. We have run search programs since 1997 for businesses in dozens of fields, from dental practices and law firms to publishers, manufacturers and travel brands.

If your industry is not listed here, ask us for the closest example. We will tell you plainly if we have not worked in your field.

Do I need an SEO company that specializes in my industry?

Industry experience helps, especially in regulated fields such as healthcare, finance and legal services, where content rules and search competition are different.

What matters most is proof: case studies, reviews and a plan built around how your customers search.

What size businesses does SEO Inc. work with?

Every size. We work with single-location practices and local service companies, growing ecommerce brands, multi-location and franchise networks, and national brands, including publicly traded and Fortune 500 companies.

How is SEO different for healthcare, finance and legal businesses?

Google holds these industries to a higher standard because the advice affects health and money. Content needs clear expertise, accurate claims and visible credentials, and reviews and local listings carry extra weight.

Can SEO Inc. help franchise and multi-location brands?

Yes. We plan location pages, Google Business Profiles and reviews so each location can rank in its own market while the brand keeps control of messaging. Our franchise work includes a 1,200-location network recovered from a Google penalty.

Find out what search looks like in your industry

We’ll review your website, your competitors and the searches your buyers use, then show you where to start.