SEO INC
  • SEO
  • Services
  • SEO Services
  • PPC Advertising
  • Our Company
  • Our Work
  • Contact Us
Open Mon - Fri 9:00 A.M. to 5:00 P.M.
Email sales@seoinc.com Call Now!
SEO Inc - SEO Company Logo
  • SEO
  • Services
    • Search Engine Optimization
      • SEO Services
      • SEO Consulting Services
      • SEO Analysis
      • Content Marketing & Link Building
    • Pay Per Click Advertising
      • PPC Management
      • AdWords Management
      • PPC Remarketing
      • Bing Ads Management
      • Google Shopping Management & Product Feed Optimization
      • Social Media Advertising
    • Social Media Management
      • Social Media Marketing Services
      • Social Media Optimization
      • Social Brand Management
    • SEO Copywriting
      • Blog Writing
      • SEO Optimized Press Releases
    • Web Development
      • Web Design
      • CMS
      • eCommerce
      • WordPress SEO
    • Shopify and SEO
    • Web Accessibility
    • Link Detox and Backlink Removal
      • Backlink Profile Enhancement
    • Mobile Optimization
    • Reputation Management Services
  • Work
    • Our Clients
    • Case Studies
    • Testimonials
  • Company
    • About Us
    • Our Executive Team
      • Garry Grant CEO
    • Our Purpose
    • Careers
  • Contact Us
  • Blog
Get a quote

Vegas.com

SEO Case Studies

Since 1996, VEGAS.com has been serving both visitors and residents of Las Vegas. The Greenspun Corporation (parent company) has supported and helped Las Vegas grow for more than 50 years, starting with the publication of the oldest family-owned newspaper in Nevada, the Las Vegas Sun.

vegas.com logo

The Challenge

When this company initially contacted SEO Inc., for SEO services they were very frustrated with their websites’ rankings. Needless to say, they were very skeptical and on guard. They had specific questions and goals to be achieved.

Their ultimate goal was to beat out their competition by increasing search engine rankings, which would translate into increased hotel room reservations through their online booking engine. Vegas.com also had specific categories which were important to improve their rankings, including “Las Vegas hotels”, “Las Vegas golf”, and “Las Vegas shows”. A secondary goal was to increase their knowledge about SEO Best Practices and create a workflow for all new content so that it would be well optimized.

The Strategy

Step 1 – Identity Problems & Opportunities: SEO Inc. completed a thorough keyword and competitive analysis. This analysis indicated that the site would see a dramatic increase in traffic from the search engines through improved rankings on top-level category keywords like “Las Vegas hotels,” “Las Vegas Tours,” “Las Vegas Weddings,” etc. We also determined that the site would get even more traffic and conversions by targeting keywords in specific verticals like hotel names, show names, and golf course names. The strength of the site was the vast amount of content. Our job was to make sure that the spiders indexed the content, improve content best practices for their editorial team, and optimize the code on the page for those keywords.

Step 2 – Improve Optimization & Implement Best Practices: The most important part of the optimization was to improve the optimization of the site structure, so this was the first thing we consulted on with the Vegas.com team. We worked with them to change the URL structure seen by the search engines so that the dynamic pages would have a flat URL structure. The primary page for the “Las Vegas hotels” category previously was located on a non-seo-friendly URL. We consulted with them to change this URL structure so that the search engines would see a flat URL, currently https://www.vegas.com/resorts/. Our consultation also included several recommendations to improve the navigation by incorporating a more search engine-friendly use of text links in the navigation and content within the site.

Once the site architecture improvements were made, we provided consulting and built “Best Practices” for the site’s code optimization, including Best Practices for META and robots tags, implementation of accessibility attributes, cross-browser compliance, and other code elements. SEO Inc. also helped optimize their dynamic site templates and conducted a full review of the implementation of the code optimization.

The Results

The client was ecstatic with the organic results.

  • The number of 1st place rankings increased by almost 2,000%
  • The number of Top 5 rankings increased by almost 2,500%
  • The number of Top 10 rankings increased by over 2,100%
  • We were able to beat out two of their main competitors on most high-value keywords and achieve high rankings for most of the top Las Vegas hotel names and related keywords.

Vegas.com’s revenue stream has increased tremendously, in return, increasing optimization campaign budgets.

 
 
 
More Case Studies

Let's strategize

Ready to Collaborate? Get in Touch

SEO Inc. is an internet marketing agency whose purpose is to help companies improve their online presence in search and social media in order to acquire new customers and build their brand online.

Email sales@seoinc.com

Call Now! Direct+1-877-736-0006

    Related Projects

    boats-dot-com-2_0-compressorBoats.com SEO Case Study

    Boats.com SEO Case Study

    BTO Sports Case StudyBTO Sports Case Study

    BTO Sports Case Study

    Entrepreneur.com Case StudyCase Study for Entrepreneur.com

    Case Study for Entrepreneur.com

    IGN.com Case StudyIGN.com Case Study

    IGN.com Case Study

    About Us

    SEOINC

     

     

    SEO Inc is an industry-leading SEO / PPC and website optimization company based in San Diego, California. 

    Premier Google Partner

     

    Contact Info

    2011 Palomar Airport Rd, Suite 101
    Carlsbad, CA 92011


    +1-877-736-0006

    sales@seoinc.com

    Services

    • Professional SEO Services
    • Search Engine Optimization
    • Pay Per Click Advertising
    • Social Media Management
    • Web Development
    • Internet Marketing Company San Diego
    • San Diego Social Media Marketing
    • San Diego SEO Web Design

    Our Company

    • About Us
    • Our Work
    • Our Purpose
    • Privacy Policy
    • CCPA Opt-Out
    • Accessibility Policy
    • Contact Us
    • Blog
    • San Diego SEO Company
    Search Engine Optimization has a Clutch.co rating of 4.9 / 5 based on 21 ratings and reviews
    Copyright © 1997-2020 SEO Inc. All Rights Reserved
    877-736-0006

    SEOINC

    Get revenue driven results. Reach out to us.

     

      Copy link
      CopyCopied