Teleflora approached us to assist their in-house developers with re-designing their existing Find-A-Florist directory. Already an SEO Inc. client, Teleflora, and their Project Manager collaborated with our Web Development department to develop a plan to assist in both the design and front-end coding, which aligned with Teleflora’s strict design standards and incorporated SEO best practices and strategy.
Teleflora needed to give the Find-a-florist web directory a fresh look and improve the user interface while maintaining the momentum gained by our SEO strategy, which was already in place. Based on our recommendations, we collaborated with their in-house development team to assist in implementing new pages into the current site architecture.
Teleflora’s development team received both designs and front-end coding within the new color scheme and styling. They utilized proven SEO strategies to present the over 10,000 florists in their search directory.
As an existing SEO Inc. client, our in-house team was familiar with the back-end structure and optimization strategies already in place for this project, allowing us to deliver the assistance needed for the re-launch quickly. Our dedicated Project Manager served as the central point of contact between the teams, allowing the team’s cumulative goals to be reached simultaneously.
While initially contracted to assist in developing a single page, our speed, attention to quality and detail, and our ability to effectively communicate and assist their on-site engineers allowed for additional development to be passed to SEO Inc.’s team. We developed and consulted on the remainder of the site’s pages, including the Florist Detail page templates and the Teleflora Member Seal. SEO Inc. looks forward to our continued relationship and assistance with this project.
Are you interested in giving your website a fresh and modern design? SEO Inc. offers web design and development services that will give your website a new look and improve usability, conversions, and search engine rankings. Contact us today for a FREE Evaluation.
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