When our first campaign ran, social communities, blog followers, and motocross connoisseurs alike responded with enthusiasm to the sweepstakes. Overall, 9,919 people viewed the Fix My Ride Sweepstakes Tab. The landing page had a startling conversion rate of over 17%, resulting in over 1,650 people entering the sweepstakes. Throughout the campaign, 6,561 new likes were generated for the Facebook page.
According to studies, a Facebook fan costs an average of $4 to purchase with Facebook ads. This means that the campaign generated a value of $26,244 in Facebook fans at a fraction of the cost. Furthermore, during the contest period, the total number of people, both Fans and Non-fans, exposed to BTO Sports on Facebook totaled to over 1.4 million, or a 42% increase compared to the month prior to the sweepstakes.
Our second campaign, the “Best Whip Picture Contest” was also a great success. As a result of the campaign, the BTO Sports Facebook Page received a tremendous amount of traffic directed by contest participants and the BTO Sports blog. This greatly increased BTO Sports brand awareness throughout the social media network. BTO Sports started with approximately 9,000 Facebook fans.
• Increase of more than 6,800 fans since the campaign was launched
• BTO Sports received over 250 submitted whip photos that received over 4,500 “likes” combined.
• Over 580,000 people exposed to the BTO Sports giveaway
Both campaign benefited BTO Sports by creating a notable online buzz. Their social communities, blog followers and market mavens responded amazingly well to the campaigns and are continuing active involvement with BTO Sports online. The campaign was a splash on Facebook, Twitter and in the blogging community. With a total distribution spanning over 580,000 people throughout Facebook, this marketing effort truly had a viral effect which only reinforced the positive image the BTO Sports brand is known for.