Creating a Winning Cross-Channel Marketing Strategy Cross-channel marketing, also known as multi-channel marketing, or omnichannel marketing, relies on the use of multiple channels to reach customers. Though this approach makes marketing more complex in terms of execution, it allows customers to choose the medium they are most comfortable with, increasing the likelihood of conversion. Your […]
Read MoreWhat Losing Net Neutrality Could Mean for You As of December 14, 2017, the Federal Communications Commission (FCC) has officially rolled back net neutrality. In a 3-2 vote, the commission approved a proposal to get rid of the net neutrality rules that were put in place by the FCC in 2015. This means Internet service […]
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Mistakes That Can Sabotage Your SEO With so much competition on the web these days, it’s vital to know SEO when you get started. But, if your website is built on or around any of the mistakes in this list, you’re inadvertently sabotaging your efforts. Targeting the Wrong Keywords It’s not enough to find the […]
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Best Times to Post on Instagram maximizing for SEO If you’re using Instagram as part of your social media marketing strategy, it can be difficult to know when to post your content. You want to display the content when you know the people who want to see your content are actively there to see it, […]
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How to Run Social Media Campaigns During Holidays The holiday season is rapidly approaching, and it’s probably a little too late to do anything about your SEO at this point. We tried to warn you that you should get a jump on the long-term benefits of an SEO Campaign to increase holiday sales a while […]
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A Vital Lesson in Optimizing Content for Site Visitors So you’ve built a badass website. And you’ve prepped your landing page for all those sweet, sweet visitors who will get your business rocking. You’ve filled your pages with great keywords, so your site is sure to show high in the rankings. But you’ve checked the […]
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