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While we’re all aware that search engine giant Google is the largest search engine on the planet, not as many people realize that the world’s second-biggest search engine is actually video platform YouTube. Google owns YouTube and the two platforms tend to integrate when it comes to Google search queries. With video as a part...Continue Reading

As of December 14, 2017, the Federal Communications Commission (FCC) has officially rolled back net neutrality. In a 3-2 vote, the commission approved a proposal to get rid of the net neutrality rules that were put in place by the FCC in 2015. This means Internet service providers (ISPs) such as Spectrum, Time Warner, and...Continue Reading

With so much competition on the web these days, it’s vital to know SEO when you get started. But, if your website is built on or around any of the mistakes in this list, you’re inadvertently sabotaging your efforts. Targeting the Wrong Keywords It’s not enough to find the keywords and check them to see...Continue Reading

If you’re using Instagram as part of your social media marketing strategy, it can be difficult to know when to post your content. You want to display the content when you know the people who want to see your content are actively there to see it, but what good does that answer do you? As...Continue Reading

How to Run Social Media Campaigns During Holidays The holiday season is rapidly approaching, and it’s probably a little too late to do anything about your SEO at this point. We tried to warn you that you should get a jump on the long-term benefits of an SEO Campaign to increase holiday sales a while...Continue Reading

A Vital Lesson in Optimizing Content for Site Visitors So you’ve built a badass website. And you’ve prepped your landing page for all those sweet, sweet visitors who will get your business rocking. You’ve filled your pages with great keywords, so your site is sure to show high in the rankings. But you’ve checked the...Continue Reading

Cyber Monday, Singles’ Day and Double Online Retail Holidays This year Cyber Monday saw US sales of $2.29 Billion, making it the largest shopping day in the US. However China has its own version which is actually bigger than Cyber Monday. In China, November 11th is Singles’ Day, named after 11/11 which consists of 4...Continue Reading

Your Guide to Online Retaling on Black Friday and Cyber Monday Around the office we have been making plans to adjust client Pay Per Click spend for the upcoming holiday season, and specifically for Black Friday & Cyber Monday. Knowing that 83% of consumers will buy holiday gifts online this year (Accenture), I decided to...Continue Reading

SEO Inc: New SEO Course at UCSD Today I wanted to talk a little about the SEO training course that SEO Inc. teaches at nearby University of California, San Diego. Since 2008 we have taught our 3-day search engine optimization training course four times a year, covering all the important topics within search engine optimization...Continue Reading