Cross-channel marketing, also known as multi-channel marketing, or omni-channel marketing, relies on the use of multiple channels to reach customers. Though this approach makes marketing more complex in terms of execution, it allows customers to choose the medium they are most comfortable with, increasing the likelihood of conversion. Your cross-channel marketing strategy can make all […]
Read MoreAs of December 14, 2017, the Federal Communications Commission (FCC) has officially rolled back net neutrality. In a 3-2 vote, the commission approved a proposal to get rid of the net neutrality rules that were put in place by the FCC in 2015. This means Internet service providers (ISPs) such as Spectrum, Time Warner, and […]
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With so much competition on the web these days, it’s important to know SEO when you get started. But, if your website is built on or around any of the mistakes in this list, you’re inadvertently sabotaging your own efforts. Targeting the Wrong Keywords It’s not enough to find the keywords and check them to […]
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If you’re using Instagram as part of your social media marketing strategy, it can be difficult to know when to post your content. You obviously want to post the content when you know the people who want to see your content are actively there to see it, but what good does that answer do you? […]
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The holiday season is rapidly approaching, and it’s probably a little too late to do anything about your SEO at this point. We tried to warn ya that you should get a jump on the long-term benefits of an SEO Campaign to increase holiday sales a while ago. But if you ignored our warnings and […]
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So you’ve built a badass website. And you’ve prepped your landing page for all those sweet, sweet visitors who will really get your business rocking. You’ve filled your pages with great keywords, so your site is sure to show high in the rankings. But you’ve checked the numbers, and your bounce rate is crazy. Like, […]
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