Content Marketing

SEO Copywriting

SEO Copywriting is centered on the art of crafting content that strategically incorporates relevant keywords to attract the desired audience. By creating targeted content, you can significantly improve the ranking of your website in search results. Familiarize yourself with valuable copywriting techniques and strategies that enable you to align your keywords with the interests of your audience, thereby driving substantial traffic to your site.

Basics of Building a Content Marketing Strategy

Your content marketing strategy isn’t to be confused with your content strategy or content plan. These terms are often used interchangeably when the three are separate and necessary assets for any marketing plan. Your content marketing strategy is why you’re creating content, the audience you’re helping, and how you’ll help them in ways your competition...

Garry GrantContent Marketing

How to Use Latent Semantic Indexing for Better Content

Do you use latent semantic indexing for your content? You should. Use LSI keywords wisely, and your organic traffic may rise. But use them the wrong way, and you could suffer from weak rankings. Today, we’ll go over what latent semantic indexing is, what it isn’t, and how to use it in your content in a...

Garry GrantContent Marketing

Content Optimization vs Search Engine Optimization

Step One: Determine your content goals and what main keyword your page will focus on. Start with your most important pages. Step Two: Research. Know who your target audience is and what they want. Step Three: Group keywords with similar intent into a single cluster. Write pieces relevant to each set. Search your core term....

Garry GrantContent Marketing

What are Micro Moments? How Micro Moments Work with User Intent.

What are Micro Moments? Micro-Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro-Moments you need to focus on throughout your digital marketing journey are: I want to know moments: When a user is...

Garry GrantContent Marketing

How to Create Quality Content that Ranks

A Quick Guide to Creating Content “That Ranks” SEO Copywriting: Relevant, well-written content is a feature of every top-ranking website and is crucial to a competitive search engine optimization strategy. But writing for the World Wide Web is different than writing for anything else. Two audiences must be satisfied: online consumers and search engine “spiders.”...

Garry GrantContent Marketing

Are You a Content Hoarder? How Content Sharing on Social Media Can Help

Imagine the classic dragon archetype: A giant, scaly lizard whose idea of social media is breathing fire on the locals, stealing their treasure, and stashing it away in his mountain lair. (Editor’s note: In our classic archetype, dragons get the concept of social media. Clever girls.) Sounds scary, huh? Well, that dragon could be you,...

Garry GrantContent Marketing

How to Make Content Curation Work for an SEO Strategy

What is Content Curation for an SEO Strategy Content curation and Fresh content curation is the process of sorting large amounts of content and presenting it in a meaningful and organized way around a specific theme. The work involves discovering, gathering, performing, and publishing information. Types of Content Curation There are five types of content...

Garry GrantContent Marketing

The Best Character Count Guide to Blogs, Facebook Posts, and More

Wouldn’t it be great if everyone read your blogs, Facebook posts, and tweets? Or better yet—liked them and shared them, too? SEO Inc. knows a way to make your readers more likely to click. All you have to do is know how long to write your blogs and social media posts. This article contains a handy character...

Garry GrantSearch Engine Optimization, SEO Copywriting

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SEO Copywriting