Technically Sound SEO Won’t Always Rank High

Technically Sound SEO Won’t Always Rank High

It’s one thing to have technically sound SEO – a well-optimized site that loads quickly has image SEO with alt tags, descriptions, captions, a sitemap, etc. But, no matter how technically impressive your site is, that alone will not secure high rankings. When it comes to SEO, Quality content will always matter – and websites that have that may even be able to get by with some technical mistakes.

How do we know this? The topic was addressed recently in a Google Webmaster Central Hangout, where a site owner asked for help improving their ranking.

The site owner said:

“There are zero issues on our website, according to Search Console. We’re providing fast performance and great UX [user experience]. I’m not sure what to do to improve my rankings.

Google’s John Mueller said that this situation quickly happens when you’re so focused on getting the technical issues of your website correct that you lose sight of the bigger picture. Only having everything on your site technically correct doesn’t translate to high rankings – because if it did, everyone would rank – and that’s not how it works. There has to be a differentiating factor – and that’s where the content writing and its quality comes in to separate the cream of the crop.

What’s on your site must still be relevant to users. Yes, fixing your technical issues is always important, but if your site’s content isn’t helpful to people, you’re not meeting the other big piece of what Google considers when they determine a website’s rank.

If you’re unsure how to improve your website’s content, always consider the issues your users may be facing and the questions they may be asking. Then create content that addresses those issues and answers their questions.

You can also ask for feedback from other site owners and people who specialize in SEO if you remain open to the input.

It’s important to remember that you may have more competition just because of your niche – some are more saturated than others. And this means if you have a technically well-optimized website full of great content, you may still struggle with getting ahead of the competition that’s been doing it longer.

See the Hangout video below, where the question and answer begin at 32:39.

The good news is that the team here at SEO Inc. can make sure your site uses technically sound SEO, and we can help you produce the high-quality content you need to outrank the competition. We’ll help you identify the competition, develop a content strategy, and have our team of writers create it for you. Get in touch today to learn more about how we can help you reach your goals.

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