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GA4

How to Measure AI Search Traffic in 2026: Lessons From the ChatGPT Tracking Bug

From October 8 to 15, 2026, ChatGPT stopped tagging outbound links and thousands of AI visits showed up as Direct traffic. Here is how AI referrals really appear in GA4, Search Console and Bing, what changed this month, and a 10-step measurement checklist.
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