Web Analytics

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Web Analytics revolves around collecting and generating reports to keep track of metrics, actions taken, and behavior of visitors on a website. Web Analytics has become a primary way of keeping track of what’s happening with a website. Learn more on web analytic basics and how platforms like Google Analytics can help keep track of your website behavior.

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When you’re looking at data inside Google Analytics, it can be hard to remember exactly what was happening on particular days. You might see a spike in traffic for a campaign or seasonal dip for a local holiday. You might be able to open your calendar to match dates to activity, but if you’re like...
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How to use Google Analytics Event Tracking
Google Analytics Events and how to create Events tracking. Google Analytics is a free tool that helps you see what’s going on with your web traffic. You can see how much time people are spending on each page, where they are getting referrals to your website from, and sometimes you can even see the keywords...
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Example of the Customer Actions view on a Google My Business page
Online Goals Any Local Business Can (and Should) Track to Improve Their Digital Presence Goal and conversion tracking for Search Engine Optimization in Google Analytics are helpful for any business. For local businesses, however, it’s critical. Understanding where your business is coming from can help you create loyal customers and make more sales. When starting...
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In the normal Google spirit of jumping in and demolishing the competition in growing industries, Google has launched Google Tag Manager. But it is not all bad. On the contrary, Google Tag Manager looks like an excellent option for better aggregating and analyzing specific data. In this post we will go over the basics of...
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In search marketing we spend a lot of time talking about keywords. But once you reach a certain level you stop focusing on individual keywords and instead think more about a diversified portfolio. Think of it like your investment portfolio where you have different types of securities. You have individual stocks, mutual funds, bonds, a...
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Google Analytics has been working on social media reporting for a long time. They started off with the Social tab under the Audience drop down. But this was limited, and it only relies on Google + Engagement, Actions or Pages +1ed by default. This wasn’t enough for Google and now they have launched an entirely...
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Why SEO May Count for Conversions More often than you think At SEO Inc. we measure success based on three factors: rankings, traffic and conversions – conversions of course being the most important indicator of success. I mean, it is the main thing you are trying to achieve online right? Interestingly, seo in many cases...
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New Google SSL Bad NEws for Google Analytics Data Google is now making those who are logged to Google search from a secure connection. As a result, Google Analytics data will suffer.   Google Begins Hiding Information in Google Analytics   OK, you read the title and are probably wondering, is this for real? I am sorry...
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