How do you set up Goals in Google Analytics? Creating a New Goal Once you’ve signed into Google Analytics, click Admin, then choose the view you want. From there, look at the View column, and click Goals. To create a new goal, click +NEW GOAL. You can also choose to import a goal from the […]
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Online Goals Any Local Business Can (and Should) Track to Improve Their Digital Presence Goal and conversion tracking for Search Engine Optimization in Google Analytics are helpful for any business. For local businesses, however, it’s critical. Understanding where your business is coming from can help you create loyal customers and make more sales. When starting […]
Read MoreIn the normal Google spirit of jumping in and demolishing the competition in growing industries, Google has launched Google Tag Manager. But it is not all bad. On the contrary, Google Tag Manager looks like an excellent option for better aggregating and analyzing specific data. In this post we will go over the basics of […]
Read MoreIn search marketing we spend a lot of time talking about keywords. But once you reach a certain level you stop focusing on individual keywords and instead think more about a diversified portfolio. Think of it like your investment portfolio where you have different types of securities. You have individual stocks, mutual funds, bonds, a […]
Read MoreGoogle Analytics has been working on social media reporting for a long time. They started off with the Social tab under the Audience drop down. But this was limited, and it only relies on Google + Engagement, Actions or Pages +1ed by default. This wasn’t enough for Google and now they have launched an entirely […]
Read MoreAt SEO Inc. we measure success based on three factors: rankings, traffic and conversions – conversions of course being the most important indicator of success. I mean, it is the main thing you are trying to achieve online right? Interestingly, seo in many cases delivers more conversions than it is given credit for, especially when […]
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