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Podcasts are Now Discoverable in Google Google Podcasts now makes it possible to search for episodes based on what you discussed in your show. Google Podcast has recently begun automatically transcribing dialog in using it formatted data. This allows users to search for specific episodes even if they can’t remember the name of the Podcast....
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Google algorithm updates
All You Need to Know About Google Broad Core Algorithm Updates  Whenever Google announces a change to their ranking algorithm, it tends to strike panic in many website owners – especially those that don’t understand how the search engines work and what’s necessary for search engine optimization (SEO). By learning some of the most common...
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optimizing images for google images
How to get found in Google Image Search When most people think of image SEO, they’re only thinking about the alt tags. While those are important to SEO and accessibility, there’s much more work to do for image optimization to help you get more traffic. Here’s what you should be doing in addition to those...
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Usually, the fastest way to remove a page from Google’s index is with the URL removal tool through Google Search Console. But if you are dealing with a larger site with lots of URLs, the tool isn’t an efficient solution. In these cases, John Mueller recommends keeping the URLs you’d like to deindex in your XML sitemap with the lastmod date reflecting...
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Determining crawl budget requires a careful inspection of your site, plus key fixes.
In a perfect world, Google would crawl our entire site. Google would find the right pages to put before our target users, and it would do so at instant speed. But Googlebot doesn’t work like that. More specifically, your site’s crawl budget probably doesn’t allow it. You can’t change how Googlebot works, but you can...
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Google Home is just one of the digital assistants that are changing local search.
Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the two-to-three syllable phrases we’ve been barking into our phones. The...
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Skull and Crossbones for Toxic Links
In a recent blog, Google reports that “the time has come to retire the Content Keywords feature.” Content Keywords were the primary method webmasters used to see how Google viewed their site, as well as if Google was able to crawl their pages or if their site was hacked. Why We Don’t Need Content Keywords...
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Google In jail
A significant local algorithm update occurred on September 1, 2016, that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local three pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for local businesses. Joy Hawkins from...
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  San Diego, Calif. – January 27, 2014 – SEO Inc, a full-service San Diego Internet Marketing Company, is pleased to announce their 12th successful removal of a Google penalty from one of its clients. With this latest removal, the San Diego based Internet Marketing company has retained 100 percent effectiveness in removing manual actions....
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Stick a fork in it – the smartphone wars are finished. That’s what Google would like, anyway. Not content with only an operating system, Google’s latest gadget seeks to crush Apple with the ultimate convenience: an Android device that does it all. And hot on the heels of the iPhone 6, it’s bound to be...
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