Podcasts are now Discoverable on Google. Google Podcasts now makes it possible to search for episodes based on what you discussed in your show. Google Podcast has recently begun automatically transcribing dialog using its formatted data. This allows users to search for specific episodes even if they can’t remember the Podcast’s name. Transcripts are being...Read More
All You Need to Know About Google Broad Core Algorithm Updates Google’s Broad Core Algorithm Update refers to significant changes to Google’s primary (or “core”) search ranking algorithm. Unlike daily or minor updates that Google might roll out regularly, broad core updates can substantially impact search results. Here’s what you need to know: Nature of...Read More
In a perfect world, Google would crawl our entire site. Then, Google would find the right pages to put before our target users, doing so at instant speed. But Googlebot doesn’t work like that. More specifically, your site’s crawl budget probably doesn’t allow it. You can’t change how Googlebot works, but you can do something...Read More
How to get found in Google Image Search When most people think of image SEO, they only think about the alt tags. While those are important to SEO and accessibility, there’s much more work for image optimization to help you get more traffic. Here’s what you should be doing in addition to those alt tags....Read More
The fastest way to remove a page from Google’s index is with the URL removal tool through Google Search Console. But the device isn’t an efficient solution if you deal with a more significant site with many URLs. In these cases, John Mueller recommends keeping the URLs you’d like to deindex in your XML sitemap with...Read More
In a recent blog, Google reports that “the time has come to retire the Content Keywords feature.” Content Keywords were the primary method webmasters used to see how Google viewed their site and if Google could crawl their pages or if their site was hacked. Why We Don’t Need Content Keywords The blog’s author, John...Read More
Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the two-to-three syllable phrases we’ve been barking into our phones. The...Read More
A significant local algorithm update occurred on September 1, 2016, that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local three pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for local businesses. Joy Hawkins from...Read More
