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Podcasts are Now Discoverable in Google Google Podcasts now makes it possible to search for episodes based on what you discussed in your show. Google Podcast has recently begun automatically transcribing dialog in using it formatted data. This allows users to search for specific episodes even if they can’t remember the name of the Podcast....
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Google algorithm updates
All You Need to Know About Google Broad Core Algorithm Updates  Whenever Google announces a change to their ranking algorithm, it tends to strike panic in many website owners – especially those that don’t understand how the search engines work and what’s necessary for search engine optimization (SEO). By learning some of the most common...
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optimizing images for google images
How to get found in Google Image Search When most people think of image SEO, they’re only thinking about the alt tags. While those are important to SEO and accessibility, there’s much more work to do for image optimization to help you get more traffic. Here’s what you should be doing in addition to those...
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How to Deindex Pages Usually, the fastest way to remove a page from Google’s index is with the URL removal tool through Google Search Console. But if you are dealing with a larger site with lots of URLs, the tool isn’t an efficient solution. In these cases, John Mueller recommends keeping the URLs you’d like to deindex in your XML sitemap with...
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Determining crawl budget requires a careful inspection of your site, plus key fixes.
What is a Crawl Budget and how can you improve it. In a perfect world, Google would crawl our entire site. Google would find the right pages to put before our target users, and it would do so at instant speed. But Googlebot doesn’t work like that. More specifically, your site’s crawl budget probably doesn’t...
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Matt Cutts Resigns from Google Matt Cutts, former head of web spam at Google, has officially resigned from the company. He took a leave of absence in 2014, spending some of that time working with the US Digital Service. Now, he reports he had officially resigned from Google on December 31, 2016, to stay on...
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Google Home is just one of the digital assistants that are changing local search.
How to Use Digital Assistants to Improve Local Search Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the two-to-three...
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Skull and Crossbones for Toxic Links
Google Kills Off Content Keywords Feature In a recent blog, Google reports that “the time has come to retire the Content Keywords feature.” Content Keywords were the primary method webmasters used to see how Google viewed their site, as well as if Google was able to crawl their pages or if their site was hacked....
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Google In jail
Google Possum Update A significant local algorithm update occurred on September 1, 2016, that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local three pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for local businesses....
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SEO Inc. Removes 12th Google Penalty. Update since June of 2019 we have removed over 50! San Diego, Calif. – January 27, 2014 – SEO Inc, a full-service San Diego Internet Marketing Company, is pleased to announce their 12th successful removal of a Google penalty from one of its clients. With this latest removal, the...
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