Search Engine Optimization
Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.
How to Use the Link TITLE Attribute
[faq-page] [qa-schema question=”How to Use the Link TITLE Attribute?” answer=”Use the Link Title Attribute when your anchor text is “click here” or something similar and provides no guidance as to where the link will actually take the user. Focus on using the TITLE attribute for your users rather than search engines – and don’t use...Read More about How to Use the Link TITLE Attribute
What is Schema Data Markup and Why Do You Need It?
Most will assume it relates to databases (Oracle database schema, MySQL database schema). Still, thanks to algorithm updates in Google, schema data markup is also called structured data markup or rich snippets. Structured markup is a type of data implemented on your website that makes it wildly easier for search engines to read what is...Read More about What is Schema Data Markup and Why Do You Need It?
How to Create a Stellar Business Blog
Creating a Business Blog Building a successful business blog isn’t as simple as writing a post and seeing what works with your audience. To get the best results as quickly as possible, you should create a business strategy and be sure you are implementing best practices. The traffic your website generates from your blog will...Read More about How to Create a Stellar Business Blog
11 Easy Ways to Increase Your Organic Click Through [Infographic]
Compared to conversions, click-through rates (CTR) don’t seem nearly as important. Clicks don’t make you any money—at least, not directly. However, if customers don’t click, they can’t convert. So click-through ends up being essential to your overall business. No clicks = no conversions. If you haven’t been focusing on getting people to click, it’s time...Read More about 11 Easy Ways to Increase Your Organic Click Through [Infographic]
Using Hashtags to Increase Your Online Presence
Infographic Friday: Hashtags and Online Presence Whether loved, hated, or deemed acceptable, hashtags have evolved from a seemingly innocuous way to tag Tweets into one of the most potent tools for tracking social media conversations and amplifying the reach of businesses, products, messages, and more. While hashtags can be employed in any online conversation or...Read More about Using Hashtags to Increase Your Online Presence
What is Negative SEO, and How Can You Safeguard Against Attacks?
Negative SEO entails the utilization of black hat SEO techniques, not to enhance one’s website rankings but to sabotage another site’s rankings. This is often the outcome of a disgruntled competitor, though not exclusively. What is Negative SEO Negative SEO entails the utilization of black hat SEO techniques, not to enhance one’s website rankings but...Read More about What is Negative SEO, and How Can You Safeguard Against Attacks?
Should I Park a Domain for SEO?
Navigating the Domain Parking Dilemma: SEO Considerations for Newly Acquired Domains Imagine you have just purchased a domain for a website you plan to build in the coming year. Now, you are faced with a decision regarding what to do with the domain in the meantime. Should you park the domain for SEO purposes? Perhaps...Read More about Should I Park a Domain for SEO?
Beginner’s Guide to Instagram Marketing
Beginner’s Guide to Instagram Marketing If you’ve read our basic primer on Instagram and have decided you’re ready to use it as one of your marketing tools, this is the guide you want to follow. We’ll assume you’re starting from scratch, so if you’ve already got an account with a following, you’re one step ahead....Read More about Beginner’s Guide to Instagram Marketing
What is SEO? And Why Do I Need It?
What Is SEO and Why You Need It The digital landscape has significantly evolved over the past few decades, bringing about a new frontier where businesses must strive to gain a solid online presence. An integral part of establishing this online presence is Search Engine Optimization, or as it’s more commonly known SEO. For those...Read More about What is SEO? And Why Do I Need It?
SEO Tips for Law Firms
As a general rule, attorneys are knowledgeable people who can write fantastic content for a blog. But, because they know the law, and not necessarily internet marketing (there are some who major in marketing before going on to law school), they don’t know how to take those blog posts and get them ranking high in...Read More about SEO Tips for Law Firms
