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Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

Are Your AMP Pages Spiking? Find Out Why

AMP pages are on the move. We at SEO Inc. noticed significant fluctuations for several of our clients’ indexed Accelerated Mobile Pages. The spikes occurred last weekend—Sunday, the 13th, to be precise—which saw some upward movement of hundreds of indexed mobile pages. Pages that hadn’t been indexed yet did not move, of course. For clients who...
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Panda

Mobile Friendly Update to be “Bigger” than Penguin, Panda

Mobile Friendly Update for SEO “Bigger” than Penguin and Panda Significant changes are coming in SEO. You already knew they were coming. But now we know the upcoming mobile-friendly update that Google is launching on April 21, 2015, will be significant. Zineb Ait Bahajji, one of Google’s Webmaster Trends Analysts, announced earlier this morning at...
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SEO Company

The End of Google PageRank: Google Kills Off Its Most Visible Ranking Factor

We gather here today to remember Google PageRank. John Mueller confirms that Google completely removes PageRank scores from the public eye. Google Toolbar and non-chrome browsers may still show the scores for the next few weeks, but enjoy it while it lasts. That data will soon be unavailable—if it hasn’t disappeared already. PageRank was the...
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Beginner’s Guide to Instagram Marketing

Beginner’s Guide to Instagram Marketing If you’ve read our basic primer on Instagram and have decided you’re ready to use it as one of your marketing tools, this is the guide you want to follow. We’ll assume you’re starting from scratch, so if you’ve already got an account with a following, you’re one step ahead....
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Google Search

What is SEO? And Why Do I Need It?

What Is SEO and Why You Need It The digital landscape has significantly evolved over the past few decades, bringing about a new frontier where businesses must strive to gain a solid online presence. An integral part of establishing this online presence is Search Engine Optimization, or as it’s more commonly known SEO. For those...
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SEO Tips for Law Firms

As a general rule, attorneys are knowledgeable people who can write fantastic content for a blog. But, because they know the law, and not necessarily internet marketing (there are some who major in marketing before going on to law school), they don’t know how to take those blog posts and get them ranking high in...
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Example of the Customer Actions view on a Google My Business page

Goal Tracking Essentials for Local Businesses

Online Goals Any Local Business Can (and Should) Track Goal and conversion tracking for Search Engine Optimization in Google Analytics is helpful for any business. For local businesses, however, it’s critical. Understanding where your business comes from can help you create loyal customers and increase sales. When starting any internet marketing campaign for a local...
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CMS Web Development

Read All About AMP, Google’s Accelerated Mobile Pages Project

Accelerated Mobile Pages are coming this month. AMP will be crucial in providing the web with faster load times, meaning better user experiences for everyone. Google just had a Hangout that included a 15-minute breakdown all about AMP. They’ve also sent suggestions through Search Console to hop on board before AMP officially launches. To prepare...
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Google Update summer

How to Increase Your Page Speed for Small Business

Maybe you followed our local search advice, or perhaps you concluded yourself. You’re sure to make the mobile web a better place for users. You’ve got to increase your page speed. Yes, we realize making your site mobile-friendly was a considerable effort. We can understand your thinking: “My mobile-optimized site already puts me ahead of...
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Display Advertising Spending to Overtake Search Ads in 2016

We’re living in the age of display—display advertising, that is. A study by eMarketer predicts that 2016 is the year we’ll spend more on display ads than search ads. 47.9% of all ad spend is expected to go to digital display ads for $32.17 billion. What does this mean for businesses trying to reach more...
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