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Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

Google Phones

“Rich Cards,” a New Search Result Format

Introducing rich cards, the latest effort made by Google to serve their increasingly mobile audience. Rich cards are like condensed search results, presented in carousels at the top of the page. Users can scroll left and right to view information like “peanut butter cookie recipes.” Google is starting by showing rich cards for two categories:...
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Google Now Testing Click-to-Call Numbers in Organic Mobile Search Results

Google is always testing new features. It’s part of its unending crusade to help users find what they’re looking for quickly, safely, and accurately. Because of this, many of its latest updates have been mobile optimization efforts. SEO Inc. is an SEO company that is on the forefront of any new Google algorithm changes and...
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goog

Still Not Mobile-Friendly? Big Google Update in May Should Change Your Mind

In a perfect world, all sites would be mobile-friendly, just like we’ve been saying. But the sad truth is that all sites aren’t mobile-friendly. Or else why would this upcoming Google update get announced? The “Mobile May” Google update, announced last week, will boost the effects of Google’s mobile-friendly algorithm. If you’ve already optimized your...
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What’s New on the Google Webmasters Website

Yesterday, Google launched a new website portal for its Webmasters page. It’s better organized, and it looks cleaner and friendlier, too. In addition to taking you to the Google Search Console home page, the Google Webmasters site also contains a staggering amount of documentation, all dedicated to helping new or veteran webmasters. Take it from...
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Study: What Kind of Content Gets People to Buy?

A study by Blue Nile Research has taken on the enormous task of answering the following questions: What content really compels people to buy? What channels do consumers use to make a buying decision? How does that differ when making a B2C purchase versus B2B? Over 500 US sources were surveyed. The study sought to...
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The Next Step Toward Greatness: Garry Grant, CEO to Run Carlsbad Half Marathon

Garry Grant, CEO of SEO Inc., to run the Carlsbad Half Marathon How will you challenge yourself this year in the pursuit of greatness? For Garry Grant, founder and CEO of SEO Inc., the answer lies at the finish line of a half marathon. The Carlsbad Marathon takes place this Sunday and presents a unique...
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What does it mean to be a “Top SEO Company?” 

  Google “top SEO company” and see what comes up. Go ahead; we’ll wait. What do you see? Are you bombarded with lists? Does each result boast a comprehensive collection of the best SEO companies the industry offers? If you ask us, it all seems pretty overwhelming. Oh, these lists have their uses. After all,...
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Newsletter

What is the Fastest Way to Deindex Pages on Google?

The fastest way to remove a page from Google’s index is with the URL removal tool through Google Search Console. But the device isn’t an efficient solution if you deal with a more significant site with many URLs. In these cases, John Mueller recommends keeping the URLs you’d like to deindex in your XML sitemap with...
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UX User Experience and SEO Inc

How User Experience (UX) Can Impact Your SEO

User Experience (UX) is being touted as one of the most critical factors for effective SEO in 2021. With the average attention span of internet users seemingly decreasing by the day, and a generation that expects instant results, a website’s speed and ease of navigation are of utmost importance. In this post, we’ll be looking at...
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Google HSTS is Finally Happening, But We Got There First

On Friday, Google announced they were bringing HTTP Strict Transport Security (HSTS) to www.google.com. With the shiny new Google HSTS will come heightened security. But the funny thing is we implemented HSTS on our site weeks ago. That’s right, before Google. Here’s the master list of sites that preload with HSTS. As you can see,...
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