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Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

Page Speed Insights Perfect 100

How To Fix SEO Issues That Can Hurt Your Rankings

In the competitive online landscape, having a solid understanding of SEO is essential for success. However, if your website contains any of the mistakes outlined in this list, you may inadvertently be undermining your efforts. Targeting the Wrong Keywords One critical mistake is targeting the wrong keywords. Merely identifying keywords and assessing their competition is...
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How to use Google Analytics Event Tracking

What are Google Analytics Events?

Google Analytics Events and how to create Event tracking. Google Analytics is a free tool that helps you see what’s going on with your web traffic. You can see how much time people spend on each page, where they are getting referrals to your website, and sometimes you can even see the keywords they used...
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Why Is Google Tag Manager Good For SEO

In the usual Google spirit of jumping in and demolishing the competition in growing industries, Google has launched Google Tag Manager. But it is not all bad. On the contrary, Google Tag Manager looks like an excellent option for better aggregating and analyzing specific data. In this post, we will go over the basics of...
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SEO Inc.’s Award-Winning Campaigns

You’ve been following our blog lately and probably read about our “award-winning campaigns.” That’s because we’ve been taking SEO and PPC case studies to conferences such as ad: tech and IRCE and sharing our secrets for getting higher rankings and profitability. Today we’d like to share some of our latest awards. Of course, they’re just...
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SEO Services That Smoke Your Competition!

Google is constantly adding fuel to the fire to keep us on our toes. However, without a good SEO strategy, many businesses get burned. And those who can’t take the heat often end up in smoke. SEO is constantly changing, and yet some things always stay the same. Our commitment to seeing our clients succeed is one thing we...
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Google Phones

“Rich Cards,” a New Search Result Format

Introducing rich cards, the latest effort made by Google to serve their increasingly mobile audience. Rich cards are like condensed search results, presented in carousels at the top of the page. Users can scroll left and right to view information like “peanut butter cookie recipes.” Google is starting by showing rich cards for two categories:...
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Google Now Testing Click-to-Call Numbers in Organic Mobile Search Results

Google is always testing new features. It’s part of its unending crusade to help users find what they’re looking for quickly, safely, and accurately. Because of this, many of its latest updates have been mobile optimization efforts. SEO Inc. is an SEO company that is on the forefront of any new Google algorithm changes and...
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goog

Still Not Mobile-Friendly? Big Google Update in May Should Change Your Mind

In a perfect world, all sites would be mobile-friendly, just like we’ve been saying. But the sad truth is that all sites aren’t mobile-friendly. Or else why would this upcoming Google update get announced? The “Mobile May” Google update, announced last week, will boost the effects of Google’s mobile-friendly algorithm. If you’ve already optimized your...
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What’s New on the Google Webmasters Website

Yesterday, Google launched a new website portal for its Webmasters page. It’s better organized, and it looks cleaner and friendlier, too. In addition to taking you to the Google Search Console home page, the Google Webmasters site also contains a staggering amount of documentation, all dedicated to helping new or veteran webmasters. Take it from...
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Study: What Kind of Content Gets People to Buy?

A study by Blue Nile Research has taken on the enormous task of answering the following questions: What content really compels people to buy? What channels do consumers use to make a buying decision? How does that differ when making a B2C purchase versus B2B? Over 500 US sources were surveyed. The study sought to...
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