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Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

Rankings Going Up

Evaluating Content for SEO

Creating content takes time – and if you want to be a valuable piece of content, you need to put in both time and effort. It’s not as simple as throwing words together into sentences to tell a story and calling it a blog post. For the content to have value to your audience, it...
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How to Change Your Web Host Without Negatively Affecting SEO

How to Change Your Web Host Without Negatively Affecting SEO Migrating your website from one host to another is no easy undertaking. Whether you’re relocating your site to save money with a new shared host or need the space and control that a virtual private server or a dedicated server offers, you must be careful...
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What You Need to Know About Google AMP

The Accelerated Mobile Pages project, also known as Google AMP, is an open-source project designed to improve mobile devices’ page speed. It was launched in February 2016, and studies show that websites using AMP technology load up to 85% faster than the same site without AMP technology. Though initially, the project was aimed only at...
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Virtual Influencers: Brands Could Land Themselves in Trouble

How Virtual Influencers Could Hurt Your Brand Your virtual influencer will operate online much as a real human influencer would. Even though they may not initially start as a brand ambassador when they gain enough popularity they can attract companies looking for endorsement deals. For instance, Miquela is an influencer for Chanel and Prada. Shudu...
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Google Search

Why You Should Hire SEO Inc for Your SEO Services

Do you need SEO Services? This question needs to be asked. 2023 has arrived, and it’s time to think about your priorities. Is your business ready to ring in a prosperous new year? Or are you struggling a bit to find your footing? Maybe you’ve heard of this search engine optimization or are dissatisfied with...
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SEO Article Marketing

Are You a Content Hoarder? How Content Sharing on Social Media Can Help

Imagine the classic dragon archetype: A giant, scaly lizard whose idea of social media is breathing fire on the locals, stealing their treasure, and stashing it away in his mountain lair. (Editor’s note: In our classic archetype, dragons get the concept of social media. Clever girls.) Sounds scary, huh? Well, that dragon could be you,...
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PPC Management: 10 Tips to a Better Landing Page

10 PPC Management Tips for a Better Landing Page Let’s talk landing pages. Landing pages are the first impression potential clients and customers get of a business when they click through from paid media / PPC search engine results. Given it’s the introduction of your brand to new customers, and you only have one chance...
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Backlink Enhancement: Why Good Backlinks are Important.

Is there anything worse than waking up one morning, doing some early AM searches for your primary keywords, and realizing that you are not ranking anywhere for any of your keywords? Just boom. PFT! Your site is nowhere to be found. So you open up your Google Webmaster Tools and see that dreaded Manual Penalty inflicted...
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Looking Back (and Forward) on the Verizon Yahoo Deal

On July 25th, 2016, Verizon bought Yahoo for $4.83 billion. Yes, you heard that right. Yahoo, the third-largest internet property behind Google and Facebook, is becoming the property of the largest mobile service provider in the US. Yahoo, which once stood on its own next to Google and Bing as one of the three big...
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Google Releases AMP Preview for Entire Search Results

Google has released a preview feature that shows how AMP (Accelerated Mobile Pages) will look on an entire search results page. The preview shows AMP pages interwoven with regular, non-AMP pages. The AMP pages are signified by a small lightning bolt symbol and the acronym “AMP” in grey font. If a page is available in a”mobile-friendly” format...
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