Do you really need SEO?
This question needs to be asked. 2015 has arrived, and it’s time to think about your priorities. Is your business ready to ring in a successful new year? Or are you struggling a bit to find your footing? Maybe you’ve heard of this search engine optimization thing, or perhaps you’re dissatisfied with your current SEO services.
Whatever the case, doing business in the new year requires you to be as up-to-date as possible. And that means developing a solid SEO plan.
Because believe it or not, you need SEO to survive in this digital world. And here are five reasons why you absolutely must hire SEO services.
1. You can’t “wing it” when it comes to digital marketing.
Ahh. We remember the Ye Olden Tymes. Search engine optimization and digital marketing was still a burgeoning industry, and gas prices were under $2.00 a gallon. While one of those is close to coming full-circle ($2.37 today, I checked), the world of digital marketing will never return to where it was at its start. The Internet has changed so much since then. Google and the other search engines play lawmakers, establishing rules to make sure we all play nice.
While the ways of Google remain somewhat of a mystery (though progress has been made there, too), SEO is constantly changing. And if you’re new to the digital marketing game, you absolutely need SEO to get up to speed and get ranked.
SEO services and a proper digital marketing strategy can enhance your online presence. Optimizing your site’s robots.txt file, implementing your ranking keywords, and building you a solid link profile—SEO services have come a long way since the Internet’s inception. Getting your SEO done “like it’s 1995” won’t cut it any longer; you need a strategy that reflects the current market.
2. Your newly designed website could sink as soon as it’s launched.
Sure, your updated website looks pretty, but does it have the right site architecture to rank well? (And if you’re scratching your head at our use of “architecture,” you should already consider getting SEO help.)
Every aspect you change about your existing website can potentially throw off your rankings. New pages, updated content, new links—these can all give your updated site a fresh look and feel, but may actually end up doing more harm than good.
It’s nothing personal: the search engines like fresh content, but they have a lot of data to mine through. Your site can get lost in the shuffle, as all your new factors have to be re-categorized and crawled.
An SEO company can help you save a ton of time and headache. Under the careful watch of SEO, your site will be optimized to:
- Crawl properly
- Redirect broken links
- And even be monitored for post-launch status.
A big project like your website launch could all be for nothing. But you can ensure its success with proper search engine optimization.
3. Your website is recovering from a penalty.
Like a bad bruise, a penalty can seem to never go away.
If Google has given you the old slap on the wrist for your “creative” (by which we mean “bad”) link building, your penalty won’t heal without help. And if your traffic hasn’t recovered since then, it could spell doom for your business.
But you can mend your ways. An SEO can come in and take the necessary steps to get your penalty removed. All it takes is someone who knows the ins and outs of SEO.
4. You have to think like a consumer.
Admit it: You love the product or service your business provides. And you could talk entire novels about how great it is.
But enthusiasm will only get you so far. While 140-characters may not seem like much time commitment, engaging with people on social media is harder than it looks. The truth is that you have to put in the right characters. You have to be able to separate yourself from your product or service and approach Facebook, Twitter, et cetera from a marketing standpoint.
You could take a couple years off to study up on the past and current social media marketing landscape. Or take a couple digital marketing courses. Or you could even dive into a copy of Search Engine Optimization for Dummies. (I’m sure it exists.)
Or you could simply hire search engine optimization services to get the job done right and get it done now.
5. You’re a small fish in a big pond.
Your website is one in millions. One in millions of millions. If you’re a local business looking for more exposure, you’re up against a lot of competition.
But who has the time? Between the daily demands of your business, we can’t blame you if you can think of a million other things to do instead of SEO.
However, you can’t ignore SEO.
You can get help. Even the big-timers get help from search engine optimization services. It’s the only way to do things efficiently. So even if you only offer your services on a local level, hiring help can make your job easier, more streamlined, and more in the public eye.
Are you holding your business back because you’re sitting on the fence about hiring website and SEO services? Other business are taking advantage of SEO—why aren’t you?
Okay, so we may be biased when it comes to SEO. But these are only a few reasons why you should hire SEO services to help your business. There are many, many more, and if you’re trying to think of what they may be, you may need more help than you realize.
SEO isn’t going anywhere soon. And if you’ve been looking for that extra push to reach your goals this year, SEO could help you reach them.
Sure, you could try to learn search engine optimization on your own, but you probably don’t have time to put in the full required effort.
Leave it to the professionals. Give us a call at 877-736-0006 and get the best SEO services around—before it’s too late!