What is Bounce Rate Optimization? Bounce rate optimization is the process by which you work to decrease your site’s bounce rate. In doing so, you’re also working to optimize your conversion rate. The idea is that by working to serve your users better, you’re keeping them on your site longer, so they are less likely […]
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How Google AMP Has Changed SEO If you’ve spent any time in online marketing or SEO, you know the landscape is continually changing. To keep up with technology, you have to research and learn to stay ahead of the curve. Last year, Google announced the Accelerated Mobile Pages (AMP) project, poised to change the mobile […]
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So you’ve built a badass website. And you’ve prepped your landing page for all those sweet, sweet visitors who will really get your business rocking. You’ve filled your pages with great keywords, so your site is sure to show high in the rankings. But you’ve checked the numbers, and your bounce rate is crazy. Like, […]
Read MoreI often use the [define:] search operator to find the meaning and spelling of words. With the Chrome Web browser it is especially convenient: all that you have to do is type a search query into the address bar. This has been useful and it has empowered me to expand my vocabulary. Up until recently, […]
Read MoreSmartphone users make up a significant chunk of internet search, and that number is only projected to increase. But smartphone search faces some specific challenges when it comes to mobile internet use. Two of the most common issues are faulty redirects and issues exclusive to smartphones. Here’s a look at how to fix them and […]
Read MoreMany people consider HTML sitemaps as only being valuable from a usability perspective, regarding them as simply a means of helping people navigate back from lost corners of websites and frustrating 404 pages. HTML sitemaps do of course have implications from a navigational perspective, but they also provide an option to search engine optimization experts […]
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