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If you’ve spent any time in online marketing or SEO, you know the landscape is continually changing. To keep up with technology, you have to research and learn to stay ahead of the curve. Last year, Google announced the Accelerated Mobile Pages (AMP) project, poised to change the mobile web experience. That was October. Now...Read More

  I’ve written here on the blog about ADA compliance, also known as 508 compliance, or more broadly, as web accessibility. My daughter is blind, and because of that, her online experience often suffers because many websites fail to provide adequate solutions for those with disabilities. Websites are covered under the Americans with Disabilities Act,...Read More

What is Bounce Rate Optimization? Bounce rate optimization is the process by which you work to decrease your site’s bounce rate. In doing so, you’re also working to optimize your conversion rate. The idea is that by working to serve your users better, you’re keeping them on your site longer, so they are less likely...Read More

A Vital Lesson in Optimizing Content for Site Visitors So you’ve built a badass website. And you’ve prepped your landing page for all those sweet, sweet visitors who will get your business rocking. You’ve filled your pages with great keywords, so your site is sure to show high in the rankings. But you’ve checked the...Read More

The Problems with Machine Learning I often use the [define:] search operator to find the meaning and spelling of words. With the Chrome Web browser, it is especially convenient: all that you have to do is type a search query into the address bar. This has been useful, and it has empowered me to expand...Read More

Troubleshooting Web for Smartphone Users Smartphone users make up a significant chunk of internet search, and that number is only projected to increase. But smartphone search faces some specific challenges when it comes to mobile internet use. Two of the most common issues are faulty redirects and issues exclusive to smartphones. Here’s a look at...Read More

HTML Sitemaps Can Improve SEO Many people consider HTML sitemaps as only being valuable from a usability perspective, regarding them as simply a means of helping people navigate back from lost corners of websites and frustrating 404 pages. HTML sitemaps do of course have implications from a navigational perspective, but they also provide an option...Read More