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Social Media Optimization

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Social Media Optimization

People like to connect; that’s what makes social media networks so appealing. And once they’ve joined, people love to share what they discover. If you want people to see your brand, you must engage with them on social networks. Optimizing your business for social media is incredibly important for generating traffic through social media search engines. Learn more about the benefits of Social Media Optimization.

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What is Social Proof? Social proof is “a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.” It’s a powerful way to get people to take action with your business. It’s one of the most potent conversion rate optimization techniques since it...
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What is Pinterest
We covered the basics of what Pinterest is, so now we’re taking a closer look at how to set up your Pinterest account and some best practices to follow while you’re using the account. Even if you’ve never used Pinterest before, by the end of this tutorial, you’ll be well on your way to being...
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Best Times to Post on InstagramBest Times to Post on InstagramBest Times to Post on Instagram
If you’re using Instagram as part of your social media marketing strategy, it can be difficult to know when to post your content. You want to display the content when you know the people who want to see your content are actively there to see it, but what good does that answer do you? As...
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How to use instagram for SEO
Instagram is one of many social media platforms businesses including in their social media marketing strategies. Using social media can help boost your overall search engine optimization efforts so this article will share some tips about how to make the most of it. It is essential that as of now, Google has said they do...
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SEO Inc. is an award-winning SEO company. It has provided best-in-class SEO services since 1997.
With digital marketing shifting its focus toward users instead of search engines, social media optimization (SMO) has been on the rise. Lengthy, keyword-rich copy is still a great way to get seen by search engines, but for connecting with customers, SMO is the new frontier. We were recently named one of the Best SMO Companies...
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You’re busy. You don’t have time to skim through a wall of text for the information you need right now. You need to know what picture sizes are ideal for all your social media accounts right away. So here’s the SEO Inc. Guide to Image Dimensions and Picture Sizes for Social Media. We’ll keep it updated as...
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SEO Holiday Gift Guide (Part 1) The holidays have come to the world of search engine optimization! This year, we’re giving back to the one who makes all the magic happen (and, no we don’t mean Santa Claus). That’s right; we’re talking about Google. Google is like that close relative who’s always on your mind...
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Not all products are created equal in the eyes of social media. Some companies have it easy. Take a bakery for example. They can snap a picture of a cupcake with some sprinkles, throw a filter on it and boom: Instagram gold.  While that is all well and good for them, what about those companies...
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The Growth of Social Media Social media is here to stay. It’s no longer the neglected step child that it used to be. Businesses are now jumping on social media platforms and utilizing the amazing power of these platforms to increase their brand exposure, connect with past, current, and future customers, open a dialogue with the...
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Infographic Friday: Hashtags and Online Presence Oh the Hashtag: You either love it or you hate it, or you think it’s okay. (If you get that joke, kudos.) What started as a seemingly innocent way to tag your Tweets has now turned into one of the most powerful tools for tracking social media conversations as...
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