Facebook Launches Search Ads In December, Facebook announced they are testing ads in search results. The ads will be run in both the primary search results on the platform as well as in the Marketplace search results. This move puts them once again in direct competition with Google Adwords. This isn’t the first time they’ve […]
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11 Types of Social Proof to Use on Your Website Social proof is “a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.” It’s a powerful way to get people to take action with your business. It’s one of the most potent […]
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Recently, we posted about how you can use webinars as part of your overall content and digital marketing plan to not only boost your brand awareness and increase your customer base, but also to use a webinar improve your SEO. Now, we’re going to make sure you know how create webinars that leave your audience […]
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If your business has been using Facebook for marketing for any length of time, you’re no stranger to the changes they implement, in the name of improving their service for users. Just like Google, they’ve got two sets of customers – the ones who are paying for advertising to reach their user base – and […]
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Earlier this month, Mark Zuckerberg announced Facebook would be once again changing the news feed algorithm. Now, there will be more priority on content from “friends, family, and groups,” meaning that Pages will be less visible. While this may be a good thing for consumers who are tired of seeing their feeds inundated with commercial […]
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In our final post for the Pinterest series, we’re discussing how to make the most of Pinterest for SEO and Social Media Marketing. If you need to catch up, you can check out the first two posts: What is Pinterest? And the Beginner’s Guide to Pinterest. The following tips will make you a Pinterest pro […]
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