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Social Media Marketing

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Social media is where the conversations are happening. And your brand needs to be a part of those conversations. Social media management is how you can actively participate in and take advantage of the power of social media. We have put a wide range of topics, social media tips, and social media insights to help guide you with your social media strategy.

 

 

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What is Social Listening? Social listening is the act of scouring the internet for chatter about your brand. Some of the feedback you’ll see on your social media channels because people will speak to you and about you there. But, a lot could go unnoticed if you’re not actively engaging in social listening since people...
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Facebook on Mobile
Facebook Launches Search Ads In December, Facebook announced they are testing ads in search results. The ads will be run in both the primary search results on the platform as well as in the Marketplace search results. This move puts them once again in direct competition with Google Adwords. This isn’t the first time they’ve...
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What is Social Proof? Social proof is “a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.” It’s a powerful way to get people to take action with your business. It’s one of the most potent conversion rate optimization techniques since it...
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6 Steps to a Killer Webinar
6 Steps to a Killer Webinar Recently, we posted about how you can use webinars as part of your overall content and digital marketing plan to not only boost your brand awareness and increase your customer base but also to use a webinar improve your SEO. Now, we’re going to make sure you know how...
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How to Adapt to Facebooks Ever-Changing Policies for Businesses If your business has been using Facebook for marketing for any length of time, you’re no stranger to the changes they implement, in the name of improving their service for users. Just like Google, they’ve got two sets of customers – the ones who are paying...
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Phone with Facebook Login and the words social media in Scrabble Tiles
What Does Facebook’s Newsfeed Update Mean for Your Social Strategy? Earlier this month, Mark Zuckerberg announced Facebook would be once again changing the news feed algorithm. Now, there will be more priority on content from “friends, family, and groups,” meaning that Pages will be less visible. While this may be a good thing for consumers...
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GE Pinterest Page
How Do I Use Pinterest for SEO and Social Media Marketing? In our final post for the Pinterest series, we’re discussing how to make the most of Pinterest for SEO and Social Media Marketing. If you need to catch up, you can check out the first two posts: What is Pinterest? And the Beginner’s Guide...
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What is Pinterest
Pinterest Beginner’s Guide – How to Setup Pinterest We covered the basics of what Pinterest is, so now we’re taking a closer look at how to set up your Pinterest account and some best practices to follow while you’re using the account. Even if you’ve never used Pinterest before, by the end of this tutorial,...
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Best Times to Post on InstagramBest Times to Post on InstagramBest Times to Post on Instagram
Maximizing Times to Post on Instagram If you’re using Instagram as part of your social media marketing strategy, it can be difficult to know when to post your content. You want to display the content when you know the people who want to see your content are actively there to see it, but what good...
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How to use instagram for SEO
How to Use Instagram for SEO Instagram is one of many social media platforms businesses including in their social media marketing strategies. Using social media can help boost your overall search engine optimization efforts so this article will share some tips about how to make the most of it. It is essential that as of...
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