Social Media Marketing

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Social Media Marketing News

Social media is where the conversations are happening. And your brand needs to be a part of those conversations. Social media management is how you can actively participate in and take advantage of the power of social media. We have put a wide range of topics, social media tips, and social media insights to help guide you with your social media strategy.

Things are constantly changing in social media marketing, so you have to stay on your toes. While a few months ago, you used to have to spend $10,000 a month on Twitter advertising to get a unique Twitter profile, the company has now turned around and started offering these same features to everyone for free. And...
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Best Times to Post on InstagramBest Times to Post on InstagramBest Times to Post on Instagram
If you’re using Instagram as part of your social media marketing strategy, it can be challenging to know when to post your content. Of course, you want to display the content when you know the people who want to see your content are actively there to see it, but what good does that answer do...
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Facebook Advertising
The Facebook advertising platform is robust and can be confusing to the newcomer. If your having trouble with an advertising campaign, there are a number of things that can be wrong whether it is failing to deliver the results expected or even not delivering at all. With that said, let’s take a look at what...
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multiple social media platforms graphic
Social listening is the act of scouring the internet for chatter about your brand. Some of the feedback you’ll see on your social media channels because people will speak to you and about you there. But, a lot could go unnoticed if you’re not actively engaging in social listening since people could be talking about...
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Facebook on Mobile
Facebook Launches Search Ads In December, Facebook announced they are testing ads in search results. The ads will be run in both the primary search results on the platform as well as in the Marketplace search results. This move puts them once again in direct competition with Google Adwords. This isn’t the first time they’ve...
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5 star reviews illustration computer
What is Social Proof? Social proof is “a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.” It’s a powerful way to get people to take action with your business. It’s one of the most potent conversion rate optimization techniques since it...
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6 Steps to a Killer Webinar
Recently, we posted about how you can use webinars as part of your overall content and digital marketing plan to not only boost your brand awareness and increase your customer base but also to use a webinar improve your SEO. Now, we’re going to make sure you know how to create webinars that leave your...
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Facebook Logo
If your business has been using Facebook for marketing for any length of time, you’re no stranger to the changes they implement, in the name of improving their service for users. Just like Google, they’ve got two sets of customers – the ones who are paying for advertising to reach their user base – and...
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Phone with Facebook Login and the words social media in Scrabble Tiles
Earlier this month, Mark Zuckerberg announced Facebook would be once again changing the news feed algorithm. Now, there will be more priority on content from “friends, family, and groups,” meaning that Pages will be less visible. While this may be a good thing for consumers who are tired of seeing their feeds inundated with commercial...
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GE Pinterest Page
  In our final post for the Pinterest series, we’re discussing how to make the most of Pinterest for SEO and Social Media Marketing. If you need to catch up, you can check out the first two posts: What is Pinterest? And the Beginner’s Guide to Pinterest. The following tips will make you a Pinterest...
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