What is Social Listening? Social listening is the act of scouring the internet for chatter about your brand. Some of the feedback you’ll see on your social media channels because people will speak to you and about you there. But, a lot could go unnoticed if you’re not actively engaging in social listening since […]
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Facebook Launches Search Ads In December, Facebook announced they are testing ads in search results. The ads will be run in both the primary search results on the platform as well as in the Marketplace search results. This move puts them once again in direct competition with Google Adwords. This isn’t the first time they’ve […]
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11 Types of Social Proof to Use on Your Website Social proof is “a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.” It’s a powerful way to get people to take action with your business. It’s one of the most potent […]
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6 Steps to a Killer Webinar Recently, we posted about how you can use webinars as part of your overall content and digital marketing plan to not only boost your brand awareness and increase your customer base but also to use a webinar improve your SEO. Now, we’re going to make sure you know how […]
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How to Adapt to Facebooks Ever-Changing Policies for Businesses If your business has been using Facebook for marketing for any length of time, you’re no stranger to the changes they implement, in the name of improving their service for users. Just like Google, they’ve got two sets of customers – the ones who are paying […]
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What Does Facebook’s Newsfeed Update Mean for Your Social Strategy? Earlier this month, Mark Zuckerberg announced Facebook would be once again changing the news feed algorithm. Now, there will be more priority on content from “friends, family, and groups,” meaning that Pages will be less visible. While this may be a good thing for consumers […]
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