Search Engine Optimization
Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.
Updated Google Webmaster Guidelines
The Google Webmaster Guidelines just got a big update. Following last week’s revamp of the Webmasters page, the new Google Webmaster Guidelines page has been updated for the changing user base. The Guidelines are divided into two sections—General and Quality Guidelines—that offer a simple list of best practices to follow. Although the Quality Guidelines have...Read More about Updated Google Webmaster Guidelines
What is Pinterest?
What is Pinterest? Pinterest is one of the visual social media platforms online and is also considered a search engine in its own right. It’s mostly a virtual dream board where people can share and save ideas. You can find everything from recipes to project renovations and the perfect outfit for a special event....Read More about What is Pinterest?
What is Paid Media? Paid Media Can Help Drive Revenue.
What is Paid Media? Paid media is advertising for your business that you pay for. The most common forms of paid media you are likely to come across include the following: Display ads Sponsored ads Paid search Google Ad’s Facebook Carousel ads Dynamic Product Ads (DPA) Twitter Instagram Influencer Marketing Google Shopping Bing Ad’s Facebook...Read More about What is Paid Media? Paid Media Can Help Drive Revenue.
How to Improve Page Speed? How To Check Page Speed?
How to Improve Page Speed If you want to know How to Improve Page Speed, keep reading. While many page speed tools will provide recommendations to help you, here are some of the most common things you can do to improve your page load time: Optimize Images: Pay attention to image size, compression, and format...Read More about How to Improve Page Speed? How To Check Page Speed?
7 Image Optimization Tips to Improve Your SEO
Website speed is a ranking factor crucial to the user experience and your bottom line. Research shows that for every second delay in your website loading, you see a 7% decrease in conversion rate. If you earn $100,000 a day, that adds up to $2.5 million a year! Images are often a culprit of slow...Read More about 7 Image Optimization Tips to Improve Your SEO
Content Optimization vs Search Engine Optimization
Step One: Determine your content goals and what main keyword your page will focus on. Start with your most important pages. Step Two: Research. Know who your target audience is and what they want. Step Three: Group keywords with similar intent into a single cluster. Write pieces relevant to each set. Search your core term....Read More about Content Optimization vs Search Engine Optimization
Why Your Business Still Needs SEO In 2023
SEO in 2023: Why It Remains Essential for Your Business Growth As we navigate the ever-evolving digital landscape of 2023, one might hear whispers of SEO’s demise. Yet, contrary to these misperceived notions, SEO is far from obsolete. The need for robust SEO services, especially Local SEO services, is not just surviving but thriving. The...Read More about Why Your Business Still Needs SEO In 2023
Forgetting to Upload Your Disavow File
Uh oh. Of all the mistakes to make when moving your site from insecure HTTP to secure HTTPS, forgetting to upload your disavow file is one of the biggest. Why’s that, exactly? Well, if you forget to upload you’re disavowing file to the new HTTPS site, all those bad links you already disavowed will transfer...Read More about Forgetting to Upload Your Disavow File
8 Tips for New ECommerce Sites
SEO Tips for New ECommerce Sites Whether you’ve got a brand new e-commerce site or re-designed an existing one, the battle for online visibility can be won or lost before you ever go live. Decisions you make in your project’s design and implementation phases can influence ranking after launch, so it’s important to keep search...Read More about 8 Tips for New ECommerce Sites
SEO Strategy for Voice Search
SEO Strategy for Voice Search When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “Easel and ease, man.” I know people who spent hours reading to their...Read More about SEO Strategy for Voice Search
