Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords for the purpose of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO is what helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.

SEO Inc Top SEO Company
SEO Inc Named Top SEO Company and Top Global Service Provider by Clutch We’re humbled and excited to announce that, in their year-end awards, Clutch has named us among the top B2B service providers on their platform. In the past, we’ve been named a Top SEO Services Provider globally and locally in our hometown of...
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UTM link tracking
What is UTM? UTM stands for Urchin Tracking Module. There are five variants of URL parameters you can use to monitor the progress of any online marketing campaign.  The five variants of UTM are the following: UTM_source – this parameter is always required. It is the one that identifies which site sent the traffic to...
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How to Change Your Web Host Without Negatively Affecting SEO Migrating your website from one host to another is no easy undertaking. Whether you’re relocating your site because you want to save money with a new shared host, or you need the space and control that a virtual private server or a dedicated server has...
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how to create stellar biz blog
Creating a Stellar Business Blog Building a successful business blog isn’t as simple as writing a post and seeing what works with your audience. To get the best results as quickly as possible, you should first create a business strategy and be sure you are implementing best practices. The traffic your website generates from your...
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Conversion Rate Optimization
Conversion Rate Optimization Conversion rate optimization (CRO) is the process of increasing the number of website visitors who take action. Conversion rate optimization is performed with a combination of website analytics and user feedback. These conversions may be as simple as filling out a form but often aim to get people to become customers. CRO...
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bounce rate optimization blog header with money icon, desktop icon, mail icon
What is Bounce Rate Optimization? Bounce rate optimization is the process by which you work to decrease your site’s bounce rate. In doing so, you’re also working to optimize your conversion rate. The idea is that by working to serve your users better, you’re keeping them on your site longer, so they are less likely...
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how much should you budget for seo blog header
How Much Budget Do You Want to Dedicate to SEO? You should anticipate setting a budget anywhere from $3,000.00 to $10,000+ a month, depending on the total amount of capital you have available. The more you can dedicate to improving your online visibility, the faster you can expect to see results. Your SEO should be...
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How Virtual Influencers Could Hurt Your Brand Your virtual influencer will operate online much as a real human influencer would. Even though they may not initially start as a brand ambassador when they gain enough popularity they can attract companies looking for endorsement deals. For instance, Miquela is an influencer for Chanel and Prada. Shudu...
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What is Social Proof? Social proof is “a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.” It’s a powerful way to get people to take action with your business. It’s one of the most potent conversion rate optimization techniques since it...
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digital graph of interconnected links
How to Use the Link TITLE Attribute Thanks to platforms like WordPress, many people out there are misusing the link TITLE attribute. By default, WordPress and other commonly used content management systems duplicate the post title link in the link TITLE attribute. As widespread as this practice has become, it’s time to put an end...
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