Internet Marketing - SEO - PPC Blog by SEO Inc

What is UTM? UTM stands for Urchin Tracking Module. There are five variants of URL parameters you can use to monitor the progress of any online marketing campaign.  The five variants of UTM are the following: UTM_source – this parameter is always required. It is the one that identifies which site sent the traffic to […]

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How to Change Your Web Host Without Negatively Affecting SEO Migrating your website from one host to another is no easy undertaking. Whether you’re relocating your site because you want to save money with a new shared host, or you need the space and control that a virtual private server or a dedicated server has […]

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Getting into Google’s Answer Box or Position Zero The Google Answer Box is Position 0 on the search engine’s results page, but you have to work hard to get there. Just answering the question of what you want to rank for isn’t enough. It takes a combination of: Building pages based on the user experience […]

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How to Create a Stellar Business Blog

By: | November 1, 2018 | View: 1355

Creating a Stellar Business Blog Building a successful business blog isn’t as simple as writing a post and seeing what works with your audience. To get the best results as quickly as possible, you should first create a business strategy and be sure you are implementing best practices. The traffic your website generates from your […]

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What is Conversion Rate Optimization (CRO)?

By: | October 25, 2018 | View: 1344

Conversion Rate Optimization Conversion rate optimization (CRO) is the process of increasing the number of website visitors who take action. Conversion rate optimization is performed with a combination of website analytics and user feedback. These conversions may be as simple as filling out a form but often aim to get people to become customers. CRO […]

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What is Bounce Rate Optimization?

By: | October 23, 2018 | View: 1409

What is Bounce Rate Optimization? Bounce rate optimization is the process by which you work to decrease your site’s bounce rate. In doing so, you’re also working to optimize your conversion rate. The idea is that by working to serve your users better, you’re keeping them on your site longer, so they are less likely […]

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