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Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords for the purpose of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO is what helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.

voice search blog
What was Google’s Medic Update? In August, Google released a significant core update, known as Google Medic, that affected SERP rankings. Many websites and blogs that were ranking on the first page lost their position, while many that were ranking much lower gained rank. The update was previously unnamed, but as it was focused on...
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Voice Search Ranking
What’s Important When it Comes to Voice Search? Digital marketers are all abuzz about voice search these days. It’s the newest hot topic in SEO, but many don’t understand what drives this form of search. More people than ever are using voice search to find the information they need on devices like smartphones and Google...
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Google June 2019 Search Update
The Google June 2019 Core Update As many of us know, Google rolled out some updates in June 2019, and already, reports are coming in about how this update has affected some business niches and websites. While it is still too early to understand and see the impact of the update fully, we felt it...
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ROI and SEO
Why aren’t Your SEO Efforts Producing ROI Search engine optimization is a good investment for most companies because when done correctly and well, it brings in a steady stream of leads that convert to clients. It works for you 24/7, whereas PPC advertising stops working the second you stop paying for it. But, a lot...
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toxic backlinks
How to Remove Toxic Backlinks? If you’re working to improve your SEO strategy, one of the things you need to do is a backlink audit. The number of links you have to your website plays a role in your rank, but beyond the number of links, it’s the quality of links that matters to the...
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SEO for Shopify
SEO for Shopify Shopify is one of the most popular e-commerce platforms, with more than 600,000 businesses using it to host their store. The platform is full of features, comes with a variety of attractive templates to control the design, and makes it easy for people who aren’t web savvy to sell products – either...
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Google algorithm updates
All You Need to Know About Google Broad Core Algorithm Updates  Whenever Google announces a change to their ranking algorithm, it tends to strike panic in many website owners – especially those that don’t understand how the search engines work and what’s necessary for search engine optimization (SEO). By learning some of the most common...
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How to use Google Analytics Event Tracking
Google Analytics Events and how to create Events tracking. Google Analytics is a free tool that helps you see what’s going on with your web traffic. You can see how much time people are spending on each page, where they are getting referrals to your website from, and sometimes you can even see the keywords...
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link building image
What is Link Building? Link building refers to the process of actively increasing the number of links to your website, generally because you’re trying to improve your search engine ranking, or spread the word about your business. It uses assets you create and host on your website to acquire the links – whether that’s an...
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optimizing images for google images
How to get found in Google Image Search When most people think of image SEO, they’re only thinking about the alt tags. While those are important to SEO and accessibility, there’s much more work to do for image optimization to help you get more traffic. Here’s what you should be doing in addition to those...
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