Search Engine Optimization
Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.
What is Structured Data And Schema Markup?
What is structured data and schema markup?Structured data describes a page in a format search systems can read. Schema.org provides common types and properties. Use markup that matches the visible content. It does not guarantee a ranking or a rich result.Why are breadcrumbs useful for SEO?Breadcrumbs show where a page belongs in a site. They...Read More about What is Structured Data And Schema Markup?
Content Marketing Strategy
What is a Content Marketing Strategy A content marketing strategy isn’t to be confused with your content strategy or content plan. These terms are often used interchangeably, even though the three are distinct and necessary assets for any marketing plan. Your content marketing strategy is why you’re creating content, the audience you’re helping, and how...Read More about Content Marketing Strategy
Technically Sound SEO Won’t Always Rank High
Technically Sound SEO Won’t Always Rank High It’s one thing to have technically sound SEO – a well-optimized site that loads quickly has image SEO with alt tags, descriptions, captions, a sitemap, etc. But, no matter how technically impressive your site is, that alone will not secure high rankings. When it comes to SEO, Quality...Read More about Technically Sound SEO Won’t Always Rank High
How important are local citations for Local SEO in 2021?
In 2016, many Google Algorithm updates reconfigured local search results. The most significant update that affected local SEO was Possum, which occurred in September. This update altered local rankings to accommodate the 2016 change in local packs, going from 7 listings to 3, and local organic rankings based on local citations, Google My Business...Read More about How important are local citations for Local SEO in 2021?
Is Your Social Media Engagement Falling Behind? Here’s What You Need to Do
Here’s the state of Social Media Engagement in 2016. We’re in the middle of a social revolution. There are more social media channels than ever. Businesses have doubled their follower counts since 2015 (Source: Forrester). And brands are pumping out more content than ever before. But ROI is not increasing. This spells big trouble for...Read More about Is Your Social Media Engagement Falling Behind? Here’s What You Need to Do
How to Create Quality Content that Ranks
A Quick Guide to Creating Content “That Ranks” SEO Copywriting: Relevant, well-written content is a feature of every top-ranking website and is crucial to a competitive search engine optimization strategy. But writing for the World Wide Web is different than writing for anything else. Two audiences must be satisfied: online consumers and search engine “spiders.”...Read More about How to Create Quality Content that Ranks
How to Optimize Store Landing Pages for Local SEO
Knowing where to start your SEO efforts can be challenging. Suppose you’re a business with multiple physical store locations. In that case, you need landing pages that do three things at once: rank in local search, convert nearby customers, and now in 2025, surface correctly in AI Overviews and Google Maps. That’s precisely what strong...Read More about How to Optimize Store Landing Pages for Local SEO
How to Increase Page Speed: The Complete 2025 Guide to Testing and Optimization
Increasing Page Speed – The Process Page speed isn’t just about user experience anymore—it’s a critical ranking factor that directly impacts your bottom line. In 2025, with Core Web Vitals firmly established as ranking signals and users expecting instant loading times, understanding how to properly test, analyze, and optimize your site speed is non-negotiable. This...Read More about How to Increase Page Speed: The Complete 2025 Guide to Testing and Optimization
The Ultimate Guide to 508 Compliance
If you want to be sure you’re meeting the needs of everyone in your website audience, you must take steps to ensure your site is 508 compliant. The compliance standards are set by Section 508 of the Rehabilitation Act of 1973, which requires federal agencies to provide software and website accessibility to anyone with disabilities....Read More about The Ultimate Guide to 508 Compliance
How to Pick Images for Your Content that Wow Your Audience
How to Pick Images for Your Content Images are a vital piece of the content equation. After all, posts that feature images produce 6.5x higher engagement than text-only posts. That said, you can’t just write a post and slap whatever pictures you want into it if you’re going to make the most significant possible impact....Read More about How to Pick Images for Your Content that Wow Your Audience
