Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords for the purpose of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO is what helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.

marketing word cloud image all words to do with the internet and code
SEO Trends in 2019 Search engine optimization (SEO) has come a long way since the days of stuffing whatever keyword you wanted to rank for in your code with the meta keywords tag. Back in the early days, whether your content matched those keywords or not was irrelevant – you could rank with ease. Over...
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4 SEO Tips for Seasonal Businesses The holidays are busy and stressful for everyone – especially for small business owners who are trying to capitalize on holiday promotions to bring in additional revenue while keeping up with day to day operations. Because of that rush, it’s understandable that holiday SEO isn’t likely a high priority...
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does site speed matter
How to Improve Page Speed While many page speed tools will provide recommendations to help you, here are some of the most common things you can do to improve your page load time: Optimize Images: Pay attention to image size, compression, and format for each image on your site. WordPress plugins make it easy to...
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Organic Click Through Rates
Organic Click Through Rates by Position A micro study looking at 5,000 Google Search queries shows the following rates based on the position on the first page. As people are in a hurry to get the information they’re looking for and don’t want to take the time to scroll, you can see why the first...
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ADA Compliance & Website Accessibility: In 1990 when the Americans with Disabilities Act (ADA) was first signed into law, there wasn’t much concern about the digital world – since the World Wide Web was still in its relative infancy. Beyond ADA Compliance, you may hear talk of 508 compliance – which I’ve written about before....
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SEO Word Graph Common Misconceptions
SEO Misconceptions That Could Hurt Your Rankings If you’re trying to handle your SEO efforts on your own, there’s nothing wrong with that – but, if you’re just getting started and don’t have any previous experience, letting these misconceptions get in the way of your SEO Strategy can be damning from the start. You Must...
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topic modeling
What is Topic Modeling? Topic modeling itself is a complex system that ranks content based not just on the keywords, but also on the context. We are long past the days when all you had to do was stuff some keywords in the meta description, and you could easily rank for whatever you wanted to...
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SEO Inc. CEO as a Guest on Thrive Time Podcast. Garry Grant, the founder of SEO Inc a top rated SEO Company, appears on The Thrivetime Show Podcast to teach “Everything You Need to Know About SEO.” The episode is going live Monday, January 7 and is packed full of tips and tricks to help...
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Entities and Keywords SEO Inc
What are Entities and Keywords for SEO Optimization? In SEO, there are two main components to the words that create the content on the page – entities, and keywords. Understanding the relationship between them is an integral part of how we do things in optimization today. Let’s take a look at what these things are,...
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SEO Tips for New ECommerce Sites Whether you’ve got a brand new e-commerce site, or simply re-designed an existing one, the battle for online visibility can be won or lost before you ever go live. Decisions you make in the design and implementation phases of your project can influence ranking after launch, so that’s why...
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