Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

How to get found in Google Image Search

How to get found in Google Image Search When most people think of image SEO, they think only of alt tags. While those are important for SEO and accessibility, there’s much more work to do on image optimization to help you get more traffic. Here’s what you should be doing in addition to those alt...

Garry GrantSearch Engine Optimization

How to Use Latent Semantic Indexing for Better Content

Do you use latent semantic indexing for your content? You should. Use LSI keywords wisely, and your organic traffic may rise. But use them the wrong way, and you could suffer from weak rankings. Today, we’ll go over what latent semantic indexing is, what it isn’t, and how to use it in your content in a...

Dalton GrantContent Marketing

Google Increases Title and Meta Description Length in Search Results

You know all about the proper meta description length and title length, don’t you? After all, you’ve been doing it for years. 55-60 characters in the title, and 155-160 for the meta description have been the standard for as long as we can remember—but it seems the times have changed. Google has increased the width...

Garry GrantSearch Engine Optimization

From Mobile First to AI First – What This Means for You

Over the past year, Google has shifted from a mobile-first approach to an AI-first strategy. Though this change may seem odd, since Google has focused primarily on mobile-first for nearly a decade, the adjustment reflects the company’s strong belief in the potential of AI and machine learning-based technology. And Google isn’t the only company talking...

Garry GrantSearch Engine Optimization

What are Micro Moments? How Micro Moments Work with User Intent.

What are Micro Moments? Micro-Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro-Moments you need to focus on throughout your digital marketing journey are: I want to know moments: When a user is...

Garry GrantContent Marketing

What is Owned Media: The Comprehensive Guide to Building Your Digital Authority

What is Owned Media? Owned media refers to any digital asset or platform that you control entirely. Unlike paid search or earned media, owned media allows you to dictate your brand’s narrative, style, and tone without relying on third-party channels. This includes: Websites and Blogs: Your primary digital presence where you can publish articles, case...

Garry GrantSearch Engine Optimization

Presenting Real-Time Google Ads for Sunday’s Big Game

Google announced real-time ads to help brands intercept customers for the Big Game. Real-time ads will offer brands the opportunity to join the spontaneous conversations that spring up throughout the game (think “left shark” moments like from last year). Google is opening the Real-time ads beta to include brands like Wix.com and will “roll out...

Dalton GrantSearch Engine Optimization

Google Introduces New Googlebot User-Agent for More Effective Crawling On Smartphone Content

Google’s New Googlebot User-Agent Effective Crawling on Smartphone Content Google announced via Google Webmaster Central Blog that the old user-agent “Googlebot-Mobile” mobile-specific crawler will be retired in 3 – 4 weeks. “Googlebot-Mobile” user agents have been tested since 2011 to improve the mobile search experience for feature phone and smartphone users. According to Zhijian He,...

Garry GrantSearch Engine Optimization, Google, Mobile Advertising, Mobile Search

New SEO for 2025 – Topic Modeling by SEO Inc

New SEO For 2024 – We are long past the days when all you had to do was stuff some keywords in the meta description, and you could easily rank for whatever you wanted to, regardless of whether it matched your website’s content. In 2025, with the Hummingbird Update, Google began using latent semantic indexing...

Garry GrantSearch Engine Optimization

Garry Grant Podcast Interview. This is a Must listen show

Unlock SEO with Garry Grant on The Thrive Time Show Podcast SEO Inc CEO Garry Grant as a Guest on T?hrive Time Podcast. | RSS.com Garry Grant Podcast Interview. Embark on a journey through the ever-evolving world of search engine optimization with Garry Grant, the CEO of SEO Inc., a leading firm in the...

Garry GrantSearch Engine Optimization

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Search Engine Optimization