Internet Marketing Tips, Suggestions, & Ramblings

What is Earned Media?

By: | June 18, 2017 | View: 3201

This is part one of a three-part series on earned media, owned media, and paid media. Join us as we outline the differences between them and explain how their unique characteristics can help grow your business. First up — what is earned media? There are few things in digital marketing that are as valuable as […]

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In 2016 there were many Google Algorithm updates that reconfigured local search results. The most significant update that affected local SEO was Possum, occurring in September. This update altered local rankings to accommodate the 2016 change in local packs, going from 7 listings to 3, and local organic rankings overall using: local citations, Google My […]

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Selling products on Amazon is a no-brainer. With an estimated 300 million accounts, Amazon is many people’s go-to source for online shopping. This huge e-commerce platform, combined with powerful programs and tools, has made Amazon an attractive and essential market for online sellers. But sellers must consider how they want to sell their products — […]

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Forgetting to Upload Your Disavow File

By: | March 10, 2017 | View: 3449

Uh oh. Of all the mistakes to make when moving your site from insecure HTTP to totally safe HTTPS, forgetting to upload your disavow file is one of the biggest. Why’s that, exactly? Well, if you forget to upload your disavow file to the new HTTPS site, all those bad links you already disavowed will […]

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To all the small businesses with mobile-friendly websites: We salute you. Maybe you followed our local search advice, or maybe you came to the conclusion yourself. One thing’s for sure—you’re making the mobile web a better place for users. But your job isn’t done. Far from it. There’s one more thing—one major thing—you can do […]

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How to Improve Your Crawl Budget

By: | January 24, 2017 | View: 2986

In a perfect world, Google would crawl our entire site. Google would find the right pages to put before our target users, and it would do so at instant speed. But Googlebot doesn’t work like that. More specifically, your site’s crawl budget probably doesn’t allow it. You can’t change how Googlebot works, but you can […]

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