Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

Google Local 3 Pack to Be 1 Ad, 2 Organic Listings

Showing up in the local search results is about to get even more difficult. Coming Soon™, an ad will sneak into the Google local three-pack. That’s right—the local three-pack that Google cut down from 7 ads will include one ad and two organic listings. Users won’t have to expand the local listings to see it;...

Dalton GrantSearch Engine Optimization, Local Search

What Losing Net Neutrality Could Mean for You

As of December 14, 2017, the Federal Communications Commission (FCC) has officially reversed net neutrality. In a 3-2 vote, the commission approved a proposal to eliminate the FCC’s net neutrality rules from 2015. This means Internet service providers (ISPs) such as Spectrum, Time Warner, and Comcast can manage their networks more aggressively and create preferred...

Garry GrantSearch Engine Optimization, Internet Marketing

SEO Inc. Wins Best SEO Company!

Today, we are honored to have been chosen as the best SEO company in the Promotion World’s Annual Digital Marketing Awards! This 10-year-running awards program showcases the companies that cut through the noise of the demanding digital age to make a difference—for their clients and for the web at large. SEO Inc. made great strides,...

Dalton GrantSearch Engine Optimization

Updated Google Webmaster Guidelines

The Google Webmaster Guidelines just got a big update. Following last week’s revamp of the Webmasters page, the new Google Webmaster Guidelines page has been updated for the changing user base. The Guidelines are divided into two sections—General and Quality Guidelines—that offer a simple list of best practices to follow. Although the Quality Guidelines have...

Dalton GrantSearch Engine Optimization

What is Pinterest?

What is Pinterest? Pinterest is one of the visual social media platforms online and is also considered a search engine in its own right. It’s mostly a virtual dream board where people can share and save ideas. You can find everything from recipes to project renovations and the perfect outfit for a special event....

Garry GrantSearch Engine Optimization

What is Paid Media? Paid Media Can Help Drive Revenue.

What is Paid Media? Paid media is advertising for your business that you pay for. The most common forms of paid media you are likely to come across include the following: Display ads Sponsored ads Paid search Google Ad’s Facebook Carousel ads Dynamic Product Ads (DPA) Twitter Instagram Influencer Marketing Google Shopping Bing Ad’s Facebook...

Garry GrantSearch Engine Optimization

How to Improve Page Speed? How To Check Page Speed?

How to Improve Page Speed If you want to know How to Improve Page Speed, keep reading. While many page speed tools will provide recommendations to help you, here are some of the most common things you can do to improve your page load time: Optimize Images: Pay attention to image size, compression, and format...

Garry GrantSearch Engine Optimization

7 Image Optimization Tips to Improve Your SEO

Website speed is a ranking factor crucial to the user experience and your bottom line. Research shows that for every second delay in your website loading, you see a 7% decrease in conversion rate. If you earn $100,000 a day, that adds up to $2.5 million a year! Images are often a culprit of slow...

Garry GrantSEO Tips, Search Engine Optimization

Content Optimization vs Search Engine Optimization

Step One: Determine your content goals and what main keyword your page will focus on. Start with your most important pages. Step Two: Research. Know who your target audience is and what they want. Step Three: Group keywords with similar intent into a single cluster. Write pieces relevant to each set. Search your core term....

Garry GrantContent Marketing

Why Your Business Still Needs SEO In 2023

SEO in 2023: Why It Remains Essential for Your Business Growth As we navigate the ever-evolving digital landscape of 2023, one might hear whispers of SEO’s demise. Yet, contrary to these misperceived notions, SEO is far from obsolete. The need for robust SEO services, especially Local SEO services, is not just surviving but thriving. The...

Garry GrantSearch Engine Optimization

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Search Engine Optimization