What is SEO and Why you Need It
Don’t worry—all businesses have asked these questions at some point.
Unfortunately, the answers to “What is SEO?” and “Why do I need it?” are not immediately obvious. Especially not when you’re looking to gain a better internet presence to really get ahead of your competition.
Getting these answers requires you to learn from someone who not only knows the answers but knows what they’re doing. Someone like us— SEO Inc.
We’ve put together this blog to answer your most burning questions about SEO. It’s our hope that, by its end, you’ll realize just how much you need SEO. Because you do need it. You just need to find out how much and why.
Ready? Here we go!
“What is SEO?”
Let’s assume you know the basics of SEO. The fundamentals. The building blocks of a successful internet marketing campaign. You know—keyword density, backlink profile. Those sorts of things.
But if you’d like a refresher (the rules change do change pretty often), here’s SEO explained simply. It’s a pretty basic SEO definition, but it’s one that manages to stay true despite all the changes.
Search engine optimization is the process used to affect the visibility of a website or webpage in a search engine’s “natural” or “organic” search results. (Thanks, Wikipedia!)
That’s search engine optimization in a nutshell—a way to increase your website’s visibility in the search rankings, so people can find you.
“Why do I need SEO?”
Think your business can get along just fine without SEO? Think the power of your product is enough?
We’ve stated before that if you don’t have an internet presence you pretty much don’t exist. So to answer the question, “what is SEO?”, the answer is that SEO enhances your presence.
Think of it this way: When a customer searches for your product or service with a search engine, SEO allows your business to be found.
SEO actually encompasses a number of components that work together to enhance your business’s search engine visibility and rankings:
- Engaging, shareable content
- Social media presence
- Responsive web design
And that’s just to name a few.
Not every industry needs to absolutely gotta have all these elements—but it sure wouldn’t hurt. Because each of these contributes to improving a user’s search experience. In the eyes of the search engines, you’re doing your part to make the internet a Better Place™. And better rankings will follow.
For example: Google is the top search engine in the United States, and its world revolves around the user. So you’d do well to implement all these elements if you want to show up in their search results. And, believe us, you do.
So you’re thinking to yourself, “I know all the necessary SEO optimization tips now! Nothing can stop me from making my mark on the cyber-world!”
Not quite. It’s not enough to know everything; you need to know how to do internet marketing the right way.
To reference The Legend of Zelda: “It’s dangerous to go alone.” By which we mean that if you try to do everything yourself, your efforts could do more harm than good. Poor or uneducated implementation of an internet marketing strategy may actually have the opposite effect of what you want.
You could even get a Google penalty if you really screw up.
So how can you ensure you’re doing everything right? Glad you asked…
“Where can I learn more about ‘What is SEO?’”
If you’re itching for more info, you’re already on the road to taking over your competition. But to reach the end of that road and come out on top, you’ll need some help.
This is where having an experienced SEO company can help.
Give SEO Inc. a call. We’ve been in the business since 1997—that’s nearly twenty years of SEO and internet marketing. We’ve seen the ups and downs of this industry. And it’s allowed us to offer businesses like yours a solid SEO strategy.
No tinkering going on here. We build you a customized plan and then work hard to implement it. Because a long-term strategy from an SEO service provider is the only way to get results.
Ready to learn more? Then let’s get started.