Social Media Advertising. Gain Leads Through Social Media Strategies.

Social Media Advertising

Social Media platforms such as Twitter, Facebook, Pinterest, and Instagram are driven towards digital advertising. Running targeted advertising campaigns can create various benefits, including branding, selling products or services and generating leads. Learn about how Social Media Marketing and social media strategies can turn into traffic, leads and branding for your business.

Phone with Facebook Login and the words social media in Scrabble Tiles

Mar

What Does Facebook’s Newsfeed Update Mean for Your Social Strategy?

Garry GrantFacebook, Social Media Advertising, Social Media Marketing

Earlier this month, Mark Zuckerberg announced Facebook would be once again changing the news feed algorithm. Now, there will be more priority on content from “friends, family, and groups,” meaning that Pages will be less visible. While this may be a good thing for consumers who are tired of seeing their feeds inundated with commercial...

Best Times to Post on InstagramBest Times to Post on InstagramBest Times to Post on Instagram

Jan

Best Times to Post on Instagram maximizing for SEO

Garry GrantInstagram, Internet Marketing, Search Engine Optimization, Social Media Advertising, Social Media Management, Social Media Marketing, Social Media Optimization

If you’re using Instagram as part of your social media marketing strategy, it can be difficult to know when to post your content. You want to display the content when you know the people who want to see your content are actively there to see it, but what good does that answer do you? As...

Dec

How to Use Instagram for SEO

Garry GrantSearch Engine Optimization, Social Media Advertising, Social Media Marketing, Social Media Optimization

Instagram is one of many social media platforms businesses including in their social media marketing strategies. Using social media can help boost your overall search engine optimization efforts so this article will share some tips about how to make the most of it. It is essential that as of now, Google has said they do...

Aug

Pokémon Go & Local Advertising: What You Need to Know

Garry GrantLocal Search, Search Engine Optimization, Social Media Advertising, Social Media Marketing

We think it’s pretty safe to assume you’ve heard about Pokémon Go by now. It’s an augmented reality (AR) game that uses your smartphone’s GPS and camera to find, capture, and battle little monsters called Pokémon. Yes, that Pokémon, the same one that blew up in the late ‘90s. And with Pokémon Go, it’s taking...

May

Infographic Friday: Using Hashtags to Increase Your Online Presence

Garry GrantInfographics, Search Engine Optimization, Social Media Advertising, Social Media Management, Social Media Marketing, Social Media Optimization

Infographic Friday: Hashtags and Online Presence Oh the Hashtag: You either love it or you hate it, or you think it’s okay. (If you get that joke, kudos.) What started as a seemingly innocent way to tag your Tweets has now turned into one of the most powerful tools for tracking social media conversations as...

Sep

Pinterest Introduces “Promoted Pins”

Garry GrantPinterest, Search Engine News, Social Media Advertising, Social Media Management, Social Media Marketing, Social Media Optimization

Pinterest’s Introduction to “Promoted Pins” Ben Silbermann, CEO of Pinterest, announced last night via email that the social media “pinboard” site will begin experimenting with “promoted pins” from a select group of businesses. Said Ben: Pinterest is where you keep your wishlists, vacation plans, dream home ideas, and other things you want to do soon...

Dec

Facebook Releases Top Stories Feature

Garry GrantFacebook, Social Media Advertising, Social Media Marketing

Facebook is being a good website and always testing. The question is, are these new features useful for users, and will they provide new opportunities for social media advertising? The most recent feature that has been released is the Facebook top stories feature. How Does Facebook Top Stories Work Facebook now places top stories at...

Aug

Why Facebook Advertising is Challenging Google AdWords

Garry GrantGoogle, Pay Per Click, Social Media Advertising, Social Media Marketing

Facebook Advertising, VS. Google AdWords Last week Burkan Bur and I taught a class at UCSD on social media and SEO and online advertising. What was interesting was that during the online advertising session, the course latched on to the benefits of Facebook ads. And to be honest, they are right to do so. Social media advertising...

Aug

How to Advertise on Twitter: Promoted Tweets, Promoted Trends and Promoted Accounts

Garry GrantSocial Media Advertising, Social Media Marketing, Twitter

Advertising on Twitter is new. Which is why many people are confused about how it works. To add to this, many people are unclear on how Twitter works in the first place so this doesn’t make it any easier. In this post we will cover how you can advertise on Twitter. We will also do...