If you’re using Instagram as part of your social media marketing strategy, it can be challenging to know when to post your content. Of course, you want to display the content when you know the people who want to see your content are actively there to see it, but what good does that answer do...Read More

How to Run Social Media Campaigns During Holidays The holiday season is rapidly approaching, and it’s probably a little too late to do anything about your SEO at this point. We tried to warn you that you should get a jump on the long-term benefits of an SEO Campaign to increase holiday sales a while...Read More

Taking risks keeps life interesting. If you never go and talk to the pretty girl / handsome guy at the bar, you might never meet the love of your life. Risk it. And no one knows better about the element of risk that the social media powerhouse and munchy-machine, Taco Bell. The fast-food giant made...Read More

Imagine the classic dragon archetype: A big, scaly lizard whose idea of social media is breathing fire on the locals, stealing their treasure and stashing it away in his mountain lair. (Editor’s note: In our classic archetype, dragons get the concept of social media. Clever girls.) Sounds scary, huh? Well, that dragon could be you,...Read More

Social Media Management: Social Calandars If you’re running the blog and managing the social media for your company, you will no doubt hear people tell you how important it is to have an editorial calendar ready. And for the most part, those people are correct. Having an editorial calendar to drive your blog direction is...Read More

Not all products are created equal in the eyes of social media. Some companies have it easy. Take a bakery, for example. They can snap a picture of a cupcake with some sprinkles, throw a filter on it, and boom: Instagram gold.  While that is all well and good for them, what about those companies...Read More

The Growth of Social Media Social media is here to stay. It’s no longer the neglected step child that it used to be. Businesses are now jumping on social media platforms and utilizing the amazing power of these platforms to increase their brand exposure, connect with past, current, and future customers, open a dialogue with the...Read More

Facebook’s New Single Column Pages We all knew this was coming. Or at least, we could have sensed something happening just when we were getting comfortable with the last change Facebook made to the site. On Wednesday, Facebook announced the roll out of the single column page to all Facebook pages worldwide. The updated look...Read More

Infographic Friday: Hashtags and Online Presence Oh the Hashtag: You either love it or you hate it, or you think it’s okay. (If you get that joke, kudos.) What started as a seemingly innocent way to tag your Tweets has now turned into one of the most powerful tools for tracking social media conversations as...Read More

When someone tell you your business needs to be have a social media presence, 9 times out of 10, they are completely right. We came across this amazing infographic from Leverage recently and thought it best to share and highlight how each network works, where the engagement is, and some other stats that are pretty...Read More