Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the two-to-three syllable phrases we’ve been barking into our phones. The types of users who use voice search the most, and...Read More
This month, we were named a top SEM company not once but twice. And now we’re in a sharing mood. One of the big takeaways from our recent PPC webinar was that SEO and PPC work great together. Think about it: pairing organic listings with paid advertisements can cover a wide range of potential customer reach. When used together, it creates an amplifying effect that...Read More
A significant local algorithm update occurred on September 1, 2016, that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local three pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for local businesses. Joy Hawkins from Search Engine Land believes the update was to “diversify the...Read More
Google Penguin 4.0 is here! The long-awaited update (and the last of its kind) has released today and is running in real-time as part of Google’s core algorithm. This is the last Penguin update we will hear about, as further updates will be baked into Google’s continuous algorithm updates. Read on to find out more about Penguin. What to Expect from Google Penguin 4.0 Google...Read More
With Google placing a greater emphasis on AMP pages, more users are attempting to “AMPlify” their pages. As a result, Google recently shared two helpful guides to help users successfully implement their accelerated mobile pages. Google’s first guide shows how users can use Google Search Console to check up on your AMP pages. Google stresses the importance of signing up for Search Console to “understand...Read More
