The Accelerated Mobile Pages project, also known as Google AMP, is an open-source project designed to improve mobile devices’ page speed. It was launched in February 2016, and studies show that websites using AMP technology load up to 85% faster than the same site without AMP technology. Though initially, the project was aimed only at news stories from online publishers, it is becoming more widely...Read More
Site Optimization versus Traffic Optimization Just a few years ago, internet marketing was focused on how to get more traffic to your website. If you had a conversion rate of 2% and 10,000 visitors a month, you’d end up with 200 conversions. But, if you doubled that traffic, you’d end up with 400 conversions. The more traffic, the more customers, right? Well, in theory, yes,...Read More
If you want to be sure you’re meeting the needs of everyone in your website audience, you must take steps to ensure your site is 508 compliant. The compliance standards are set by Section 508 of the Rehabilitation Act of 1973 that requires federal agencies to provide software and website accessibility to anyone with disabilities. When your website is 508 compliant, it means it is...Read More
Wen you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “easel and ease man.” I know people who spent hours reading to their computers to train their software to recognize their voice – only to spend a lot...Read More
Owned media is any media or activity generated on communications channels that you control. For example, your blog posts are owned media because your blog is part of your website (which you own). But so are the tweets on your business’s Twitter account, even though you don’t own Twitter. The ads you pay for on Facebook though, those are not owned media (by virtue of...Read More
