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Google Helps Users #AMPlify Their Pages with Online Guides

With Google placing a greater emphasis on AMP pages, more users are attempting to “AMPlify” their pages. As a result, Google recently shared two helpful guides to help users successfully implement their accelerated mobile pages.

Using Search Console to AMPlify Your Site

Google’s first guide shows how users can use Google Search Console to check up on your AMP pages. Google stresses the importance of signing up for Search Console to “understand which of your AMP pages are eligible to show in search results.”

Once you sign up, your first stop is the Accelerated Mobile Pages report, which you access under Search Appearance > Accelerated Mobile Pages. This lets you see which AMP pages Google has already found and indexed. This report will also show any errors your AMP pages have, as well as issues for AMP pages that have not been indexed.

The Search Analytics Report lets you see how your AMP pages are performing in Google’s search results. From here, you can:

  • See which queries show your AMP pages in search results
  • Compare metrics to other results
  • See how your AMP visibility has changed over time

Finally, you can view your AMP page clicks, impressions, and other metrics by going to Search Appearance > Search Analytics > Filter by AMP.

Google reminds users that if you are new to Search Console or have just set up your AMP pages to either wait for a regularly scheduled crawl or request a recrawl so Google recognizes them.

How to Evaluate Issues with Your AMP Pages

Ensuring your AMP pages stay in Google’s search results is critical. In their second guide, Google shared some useful tools that can help users navigate the various errors and warnings that may come up.

1. Browser Developer Tools

Developer tools for Chrome, Firefox, and the like can help you identify AMP validation errors. Here’s what Google recommends you do:

  1. Open your AMP page in your browser
  2. Append “#development=1” to the URL, for example, http://localhost:8000/released.amp.html#development=1.
  3. Open the Chrome DevTools console and check for validation errors.

2. AMP Browser Extensions

Chrome and Opera let you quickly identify and fix AMP pages using AMP Browser Extensions. All you have to do is visit your AMP pages and the extension highlights any errors. From there, you can easily identify the status of your AMP pages:

A red AMP symbol indicates an invalid AMP page; errors will need to be fixed.= errors exist and how many were encountered

A green AMP symbol indicates a valid AMP page. Warnings may be present, otherwise it's all good.= no errors exist, but displays the number of warnings (if any)

A blue AMP symbol means another page exists that is the AMP version; clicking it will take you to it.= the page isn’t AMP, but an AMP version exists (clicking the extension will take you to the page)

To see any of the errors, warnings, or alternate pages, all you have to do is click the extension. From there, you can see what’s wrong, as well as details on how to fix it.

3. AMP Web Validator

If you enter the URL and source code of one of your AMP pages into the AMP Web Validator, you’ll not only see what’s wrong but where it’s located in your code. From there, you can directly edit your code, and the Validator will let you know whether you’ve fixed the problem or not.

Google’s two guides provide you with a variety of methods to ensure your AMP pages are performing to your satisfaction. From using Search Console to identify errors to editing within the code on the AMP Web Validator, your AMP efforts will be off to a good start.

About Eric Seal

Eric SealEric has written copy for hundreds of blog posts, press releases, and website pages across a wide range of industries, from upscale luggage vendors and industrial warehouse equipment to luxury international hotels. His ability to write engaging content while maintaining a client’s brand and voice has made him a valuable member of the SEO Inc. team. Eric holds a BA in Literature and Writing from Cal State University San Marcos.