Using Search Console to AMPlify Your Site
With Google placing a greater emphasis on AMP pages, more users are attempting to “AMPlify” their pages. As a result, Google recently shared two helpful guides to help users successfully implement their accelerated mobile pages.
Google’s first guide shows how users can use Google Search Console to check up on your AMP pages. Google stresses the importance of signing up for Search Console to “understand which of your AMP pages are eligible to show in search results.”
Once you sign up, your first stop is the Accelerated Mobile Pages report, which you access under Search Appearance > Accelerated Mobile Pages. This lets you see which AMP pages Google has already found and indexed. This report will also show any errors your AMP pages have, as well as issues for AMP pages that have not been indexed.
The Search Analytics Report lets you see how your AMP pages are performing in Google’s search results. From here, you can:
- See which queries show your AMP pages in search results
- Compare metrics to other results
- See how your AMP visibility has changed over time
Finally, you can view your AMP page clicks, impressions, and other parameters by going to Search Appearance > Search Analytics > Filter by AMP.
Google reminds users that if you are new to Search Console or have just set up your AMP pages to either wait for a regularly scheduled crawl or request a recrawl so Google recognizes them.
How to Evaluate Issues with Your AMP Pages
Ensuring your AMP pages stay in Google’s search results is critical. In their second guide, Google shared some useful tools that can help users navigate the various errors and warnings that may come up.
1. Browser Developer Tools
Developer tools for Chrome, Firefox, and the like can help you identify AMP validation errors. Here’s what Google recommends you do:
- Open your AMP page in your browser
- Append “#development=1” to the URL, for example, http://localhost:8000/released.amp.html#development=1.
- Open the Chrome DevTools console and check for validation errors.
2. AMP Browser Extensions
Chrome and Opera let you quickly identify and fix AMP pages using AMP Browser Extensions. All you have to do is visit your AMP pages, and the extension highlights any errors. From there, you can quickly identify the status of your AMP pages:
To see any of the errors, warnings, or other pages, all you have to do is click the extension. From there, you can see what’s wrong, as well as details on how to fix it.
3. AMP Web Validator
If you enter the URL and source code of one of your AMP pages into the AMP Web Validator, you’ll not only see what’s wrong but where it’s located in your code. From there, you can directly edit your code, and the Validator will let you know whether you’ve fixed the problem or not.
Google’s two guides provide you with a variety of methods to ensure your AMP pages are performing to your satisfaction. From using Search Console to identify errors in editing within the code on the AMP Web Validator, your AMP efforts will be off to a good start.