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Search Engine Marketing and platforms are everchanging. Driving results and traffic through SEO, PPC and more can be difficult without keeping track of the latest changes and information. Get the latest search engine news and information to keep updated with the evolution of search technology.






Possible Google Algorithm Update Early yesterday morning, the SEO underground was buzzing with alarm, as webmasters posting on the Black Hat World and WebmasterWorld forums shared horror stories of dropped rankings, tanking keywords, and halted traffic. Search Engine Roundtable’s Barry Schwartz reported chatter occurring in the wee hours of March 8th, with several forums proclaiming...
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Google In jail
Google’s New Mobile-Friendly Test API Google has announced the release of a mobile-friendly test API. The test API will allow webmasters to automate their mobile-friendliness checks rather than check for it manually. Google has provided samples to help webmasters get started with the test API. The API is currently running in beta in Search Console....
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Matt Cutts Resigns from Google Matt Cutts, former head of web spam at Google, has officially resigned from the company. He took a leave of absence in 2014, spending some of that time working with the US Digital Service. Now, he reports he had officially resigned from Google on December 31, 2016, to stay on...
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Three mobile phones lie in a row. Six apps, presented as multi-colored boxes, are arranged in two rows of three.
Google’s Mobile Interstitial and Pop-up Penalty On January 10th, Google began rolling out its mobile interstitial and pop-up change. Initially announced in August 2016, the change will devalue rankings for mobile sites with intrusive interstitials and pop-ups. What is an intrusive interstitial? “Intrusive” interstitials or pop-ups block the main content of a site from view....
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Skull and Crossbones for Toxic Links
Google Kills Off Content Keywords Feature In a recent blog, Google reports that “the time has come to retire the Content Keywords feature.” Content Keywords were the primary method webmasters used to see how Google viewed their site, as well as if Google was able to crawl their pages or if their site was hacked....
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Google Mobile first image
Google Begins Mobile-First Indexing Google has begun experimenting with mobile-first indexing, which was first announced in mid-October. The mobile-first index will primarily show mobile results over desktop results, which should be “more useful” to the user base who is searching more and more on mobile. Google has offered some recommendations for webmasters to prepare for...
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Google Will Split Mobile and Desktop Search Results Gary Illyes stated at Pubcon last week that Google will soon divide its search results between mobile and desktop. The change will occur “within months.” Once released, the two indexes will no longer show the same results. The new, separate Mobile Index will become Google’s primary index....
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Google Penguin
Google Penguin Released Google Penguin 4.0 is here! The long-awaited update (and the last of its kind) has released today and is running in real-time as part of Google’s core algorithm. This is the last Penguin update we will hear about, as further updates will be baked into Google’s continuous algorithm updates. Read on to...
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Google logo
Using Search Console to AMPlify Your Site With Google placing a greater emphasis on AMP pages, more users are attempting to “AMPlify” their pages. As a result, Google recently shared two helpful guides to help users successfully implement their accelerated mobile pages. Google’s first guide shows how users can use Google Search Console to check...
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5 star reviews illustration computer
GOOGLE UPDATES REVIEWS GUIDELINES FOR LOCAL BUSINESSES Google has made several new additions to its Reviews Guidelines, focusing on local business reviews. The new guidelines discourage adding markup for reviews from third-party websites, stating that reviews may only come from the site itself. The new guidelines read as follows: Do not include reviews that are...
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