SEO Inc. / Search marketing since 1997

About SEO Inc.

SEO Inc. is a search marketing agency founded in 1997. We help growing companies, franchise networks and ecommerce brands get found in Google and in AI answers, then measure the work in leads and revenue.

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1997Founded by Garry Grant, whose online career began in 1993.
29 yrsOf continuous work in search, through every major Google change.
4 officesNashville, Carlsbad, New York City and Houston.
2010Built the first college-credited SEO & SEM course in the nation for UC San Diego.
What we do

One team for SEO, AI search and paid search

Organic search, paid search, social and your website work best as one plan. We build that plan, run it and report on what it earns.

SEO services

Technical SEO, content and authority work that earns rankings for the searches your buyers make. See SEO services.

AI search and GEO

Making sure your brand is understood, cited and recommended in ChatGPT, Gemini, Perplexity and Google AI Overviews, built on the same technical and content foundations as SEO. See AI SEO services.

Local SEO

Google Business Profile, location pages and local proof for single locations and franchise networks. See local SEO.

Paid search

Google Ads and Microsoft Advertising managed to cost per lead and return on ad spend. See PPC management.

Social media marketing

Campaigns planned alongside search so audiences, offers and tracking stay consistent.

Web design and development

Sites built to load fast, convert and be easy for search engines and AI systems to read. See web design.

Online brand management

Shaping how your brand appears across search results, reviews and the sources AI answers draw from.

How we work

Straight answers about working with us

The questions buyers ask before they bring an agency into their marketing team.

Partnership

Will you work with our other vendors?

Yes. We work as an extension of your marketing team and coordinate with your developers, PR firm and other agencies so every channel pulls in the same direction.

Integration

Why plan search, paid and social together?

Buyers move between Google, ads, social and AI answers before they convert. One plan across those channels avoids paying twice for the same customer.

Reporting

What will you report on?

Leads, sales and revenue first, then the rankings, traffic and AI visibility behind them, with plain-language notes on what changed and why.

Change

How do you handle algorithm updates?

We have adapted through every major Google change since 1997. Updates are tested against your data before we change course.

People

Who actually does the work?

Senior strategists set direction, and specialists in technical SEO, content, links and paid search carry it out, with leadership involved in client programs.

Offline

Do you consider our offline marketing?

Yes. Search works best when it matches your PR, events and traditional campaigns, so we ask about them at the start.

Leadership

The people steering SEO Inc.

A leadership team with decades in search, technology and finance. Meet the full team.

Garry Grant, Founder & CEO

Garry began building web and e-business solutions in 1993 and founded SEO Inc. in 1997. He was an early adopter of pay-per-click advertising, built proprietary bid automation software and today leads AI search, GEO and AI agent work. He is personally Google Ads AI-Powered Performance certified and has been a member of W3C groups in Accessibility, Advertising and Security for more than 15 years, which shapes SEO Inc.’s web accessibility work. Read Garry’s bio.

Dalton Grant, President

Dalton is President and Director of SEO with more than 18 years in search. He directs the linking team, including link-quality analysis and recovery from Google manual actions and penalties. Read Dalton’s bio.

Kim Dworkin, Chief Financial Officer

Kim brings financial oversight and a background in accounting, finance, computer science and systems analysis, including the development of accounting software and internal technology processes.

James Baker, Chief Technology Officer

James leads technology infrastructure and in-house software development, with more than 25 years at SEO Inc. He has led development of the company’s client-management and search-reporting tools.

Proof

Results behind the reputation

A few documented programs. Each case study explains the problem, the work and the result.

Franchise SEO

National carpet cleaning franchise

Web properties had slid to page eight of Google after an SEO pause. Keyword expansion, internal linking and code fixes rebuilt rankings.

Page 8 to page 1Within four months; ranked keywords grew from about 800 to nearly 2,000Read the case study →
Penalty recovery

Google penalty lifted

A franchisee’s bad links triggered a penalty. SEO Inc. contacted the webmasters of all 30,000 linking sites and the brand was reinstated.

2x+ trafficIn 12 months, with 1,000+ non-branded keywords on page 1 or 2Read the case study →
Paid search

HumanResources.Pro

Campaigns were rebuilt into targeted segments with new ad copy, landing pages and full-funnel tracking.

2x leadsIn the first quarter after the PPC rebuildRead the case study →

Results belong to each client’s own program and period. See all case studies, IGN and Entrepreneur, where website traffic grew from about 2 million to 7 million visits.

A franchise that started with SEO Inc. at 400 locations now has 1,200.

National carpet cleaning franchise: SEO Inc. has supported its search program across several engagements as it grew across the U.S. and Canada. Read the case study.

About SEO Inc. FAQ

Quick facts about the company, its people and its record.

When was SEO Inc. founded?

SEO Inc. was founded in 1997 by Garry Grant, whose online career began in 1993. That makes 29 years of continuous work in search, from the first directories through Google and today’s AI answers.

Where are SEO Inc.’s offices?

SEO Inc. has four offices: Nashville, Tennessee; Carlsbad, California (San Diego County); New York City; and Houston, Texas. The team serves clients across the United States.

Is SEO Inc. a Google Partner?

Yes. SEO Inc. is a Google Partner. Our team is Google Ads AI-Powered Performance certified.

Who leads SEO Inc.?

Garry Grant is Founder and CEO, Dalton Grant is President and Director of SEO, Kim Dworkin is Chief Financial Officer and James Baker is Chief Technology Officer. Dalton brings more than 18 years of search experience and James more than 25 years with the company.

What services does SEO Inc. offer?

SEO, local SEO, AI search and GEO, paid search management on Google Ads and Microsoft Advertising, social media marketing, web design and development, and online brand management, planned as one program.

Does SEO Inc. optimize for AI search?

Yes. SEO Inc. works on visibility in ChatGPT, Gemini, Perplexity and Google AI Overviews alongside classic rankings. SEO Inc. provides AI SEO and GEO services, and Garry Grant is the named author of the AI SEO Services page that explains the approach.

What recognition has SEO Inc. received?

Entrepreneur magazine named SEO Inc. to its Hot List in 2005, the company received Inc. 500 honorary recognition, and its work has been featured in The New York Times, The Wall Street Journal, WIRED and Entrepreneur. SEO Inc. is a Google Partner, a Shopify Partner and a WP Engine partner.

What results has SEO Inc. delivered?

One example: a national carpet cleaning franchise that started with SEO Inc. at 400 locations, and has grown to 1,200, went from page eight of Google back to page one within four months of re-engaging the team. For Entrepreneur.com, website traffic grew from about 2 million to 7 million visits.

Bring us the growth problem

Tell us what you are trying to grow. We will show you where you stand in Google and in AI answers, and what it will take to get ahead. Prefer to talk? Call 877.736.0006.