Earned media is “media acquired via word of mouth.” Going a bit deeper, earned media has three defining attributes: It comes from a third party It appears on third-party channels You don’t pay for it (This is where SEO Services can fill the gap) Earned Media is part one of a three-part series on earned media, owned media, and paid media. Join us as...Read More
Early yesterday morning, the SEO underground was buzzing with alarm, as webmasters posting on the Black Hat World and WebmasterWorld forums shared horror stories of dropped rankings, tanking keywords, and halted traffic. Search Engine Roundtable’s Barry Schwartz reported chatter occurring in the wee hours of March 8th, with several forums proclaiming “massive” drops in traffic. Throughout the morning, users commiserated with each other and shared...Read More
Online Goals Any Local Business Can (and Should) Track to Improve Their Digital Presence Goal and conversion tracking for Search Engine Optimization in Google Analytics are helpful for any business. For local businesses, however, it’s critical. Understanding where your business is coming from can help you create loyal customers and make more sales. When starting any internet marketing campaign for a local business, tracking specific...Read More
The digital landscape is continually evolving, and with more users accessing websites through mobile devices, it’s imperative for businesses to ensure their websites are mobile-friendly. Google has recognized this need and recently introduced a new tool called the Mobile-Friendly Test API, designed to help webmasters automate their mobile-friendliness checks. This blog will delve into the benefits of the Google Mobile-Friendly Test API and discuss how...Read More
Google “top SEO company” and see what comes up. Go ahead; we’ll wait. What do you see? Are you bombarded with lists? Does each result boast a comprehensive collection of the very best SEO companies the industry has to offer? If you ask us, it all seems pretty overwhelming. Oh, these lists have their uses. After all, they do give new webmasters a lot of...Read More