Internet Marketing Tips, Suggestions, & Ramblings

In search marketing we spend a lot of time talking about keywords. But once you reach a certain level you stop focusing on individual keywords and instead think more about a diversified portfolio. Think of it like your investment portfolio where you have different types of securities. You have individual stocks, mutual funds, bonds, a […]

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Why HTML5? Where Did It Come From?

By: | April 27, 2012 | View: 9419

  There is a W3C presentation that helps frame the historical reasons for HTML5. The slides are available in plain text [1] and Technicolor.[2] At the risk of confusing the facts,* I’ll try to explain why this is important and what is important about it. For over a decade, XHTML1/1.1, a successor to HTML4, has been […]

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We’ve been hearing about it for weeks. It’s sparked debate in many SEO Inc. meetings and now it is finally here. Google has launched an update targeting webspam in search results. It has been interesting to read the buzz online about this update. First, we’ll tell you what the update entails according to Google. Next, […]

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How Google Classifies You

By: | April 20, 2012 | View: 16402

Google AdWords has a very useful targeting feature for delivering ads to users within its display network called interest categories. Interest categories are buckets of users who have been classified as interested in a category based on their browsing behavior. There are over a thousand of these categories and some 500 million users classified. If […]

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Klout, a website dedicated to scoring the authority of social media influencers, has launched their own set of Klout brand pages. The pages show the top influencers online for each brand. I am sure your head is spinning think of the social media marketing implications of this new tool, but before we get into that […]

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Google Analytics has been working on social media reporting for a long time. They started off with the Social tab under the Audience drop down. But this was limited, and it only relies on Google + Engagement, Actions or Pages +1ed by default. This wasn’t enough for Google and now they have launched an entirely […]

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