Internet Marketing – SEO/PPC Blog

Internet Marketing Blog - SEO Inc
Conceptual business illustration with the words earned media
18
Jun

What is Earned Media?

  Earned media is “media acquired via word of mouth.” Going a bit deeper, earned media has three defining attributes: It comes from a third party It appears on third-party channels You don’t pay for it (This is where SEO Services can fill the gap) Earned Media is part one of a three-part series on earned media, owned media, and paid media. Join us as...
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black-google-text-logo
09
Mar

Possible Google Algorithm Update – “Massive” Losses in Traffic

Early yesterday morning, the SEO underground was buzzing with alarm, as webmasters posting on the Black Hat World and WebmasterWorld forums shared horror stories of dropped rankings, tanking keywords, and halted traffic. Search Engine Roundtable’s Barry Schwartz reported chatter occurring in the wee hours of March 8th, with several forums proclaiming “massive” drops in traffic. Throughout the morning, users commiserated with each other and shared...
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Example of the Customer Actions view on a Google My Business page
27
Feb

Goal Tracking Essentials for Local Businesses

Online Goals Any Local Business Can (and Should) Track to Improve Their Digital Presence Goal and conversion tracking for Search Engine Optimization in Google Analytics are helpful for any business. For local businesses, however, it’s critical. Understanding where your business is coming from can help you create loyal customers and make more sales. When starting any internet marketing campaign for a local business, tracking specific...
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Google Mobile first image
01
Feb

Exploring the Google Mobile-Friendly Test API: A Game Changer for Webmasters

The digital landscape is continually evolving, and with more users accessing websites through mobile devices, it’s imperative for businesses to ensure their websites are mobile-friendly. Google has recognized this need and recently introduced a new tool called the Mobile-Friendly Test API, designed to help webmasters automate their mobile-friendliness checks. This blog will delve into the benefits of the Google Mobile-Friendly Test API and discuss how...
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10
Jan

What does it mean to be a “Top SEO Company?” 

Google “top SEO company” and see what comes up. Go ahead; we’ll wait. What do you see? Are you bombarded with lists? Does each result boast a comprehensive collection of the very best SEO companies the industry has to offer? If you ask us, it all seems pretty overwhelming. Oh, these lists have their uses. After all, they do give new webmasters a lot of...
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