While it’s widely acknowledged that the search engine titan, Google, reigns supreme globally, fewer individuals comprehend that the second largest search engine is, in fact, the video-sharing platform YouTube. Google, which owns YouTube, frequently integrates its search functionalities with those of the latter, especially concerning search inquiries. Incorporating video content into your marketing strategy allows you to attain high rankings for your videos when users...Read More
Your content marketing strategy isn’t to be confused with your content strategy or content plan. You’ll often find these terms used interchangeably when the three are separate and necessary assets for any marketing plan. Your content marketing strategy is why you’re creating content, the audience you’re helping, and how you’ll help them in ways your competition cannot. Typically, this involves using content marketing to build...Read More
For most of our clients, putting a proper Search Engine Optimization Strategy in place will increase their site’s rankings, traffic, and overall exposure. Their subsequent request is usually, “Okay, now how can we maximize our conversions and generate more revenue?” Recently SEO Inc. has been proactively working on overcoming this major hurdle on our client’s behalf. The results are as follows: SEO Inc. has developed...Read More
SEO Inc. Expands Team and Opens New Office At SEO Inc., we believe in the kind of change that benefits the whole, like switching up your keyword strategy to include more LSI keywords, for example. That’s the kind of change that can make a significant positive impact. Today, we’re pleased to announce our upcoming changes. Our recent successes have all been pointing toward one thing—the...Read More
The most important ranking factors for voice search include content relevance and quality, featured snippets, website speed and mobile optimization, local SEO, schema markup, natural language, conversational tone, and authority and trustworthiness. These factors determine the visibility and rankings of websites in voice search results. What’s Important When it Comes to Voice Search? In the realm of digital marketing, voice search has become a buzzworthy...Read More
