Internet Marketing Tips, Suggestions, & Ramblings

With digital marketing shifting its focus toward users instead of search engines, social media optimization (SMO) has been on the rise. Lengthy, keyword-rich copy is still a great way to get seen by search engines, but for connecting with customers, SMO is the new frontier. We were recently named one of the Best SMO Companies […]

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Google has begun experimenting with mobile-first indexing, which was first announced in mid-October. The mobile-first index will primarily show mobile results over desktop results, which should be “more useful” to the user base who is searching more and more on mobile. Google has offered some recommendations for webmasters to prepare for the mobile-first index: You […]

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Compared to conversions, click through rates (CTR) don’t seem nearly as important. Clicks don’t make you any money—at least, not directly. However, if customers don’t click, they can’t convert. So click through actually ends up being really important to your overall business. No clicks = no conversions. If you haven’t been focusing on getting people […]

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At the beginning of October, SEO Inc. saw some drastic fluctuations in our page speed. To fix this, we implemented a number of changes that reduced our page load time dramatically. Just a FYI all of our SEO Services include page speed optimization. This graph shows the load time for one of our pages, before […]

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Google recently stated they are going to split the mobile index from the desktop one. What’s more, the mobile index will become Google’s primary index. This means mobile users will get Google’s freshest, most up-to-date search results. Desktop won’t be completely left out, but desktop results no longer align with Google’s main focus. You can […]

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Gary Illyes stated at Pubcon last week that Google will soon divide its search results between mobile and desktop. The change will occur “within months.” Once released, the two indexes will no longer show the same results. The new, separate Mobile Index will become Google’s primary index. Splitting mobile and desktop indexes will allow Google […]

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