Internet Marketing Tips, Suggestions, & Ramblings

Over half of the trillions of searches Google gets a year are on mobile. Now, Google is telling us their big plans for how advertising will serve the mobile-first world we live in. From expanded text ads to new “Promoted Pins” for local vendors, we learned of some huge upcoming changes to Google advertising from […]

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Get ready to tweet your heart out. The 140 Twitter character limit you know and love will soon exclude media attachments like images, videos, polls, and GIFs, as well as names that start with @. Currently, adding an attachment like a photo or link takes up 23 characters, giving you a total of 117 characters […]

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PPC, like SEO, is an ever-changing beast. It isn’t content to just sit there; effective PPC management for campaigns of all sizes requires constant care and maintenance. For those who live and breathe pay-per-click, like us, we’re always looking for opportunities to reinforce what we know, as well as to learn the most emerging trends […]

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You know all about the proper meta description length and title length, don’t you? After all, you’ve been doing it for years. 55-60 characters in the title, and 155-160 for the meta description have been the standard for as long as we can remember—but it seems the times have changed. Google has increased the width […]

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Introducing rich cards, the latest effort dealt by Google to serve their increasing mobile audience. Rich cards are like condensed search results, presented in carousels at the top of the page. Users can scroll left and right to view information, like “peanut butter cookie recipes.” Google is starting off by showing rich cards for two categories, […]

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“Mobile May” is upon us. The Google mobile friendly update that was planned to launch this month is finally here. If you’ve seen some movement to your mobile rankings over the last day or so, there’s a good chance you’ve been affected. The update was confirmed by John Mueller on Twitter, who stated yesterday that the update was […]

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